Edward Joseph Marketing Best Practices | Demand Generation | Field Marketing

Manager, Marketing Programs

Tyler Technologies

Feb 2019 - Current (7 years 3 months)

Directs a high-performing demand generation marketing team focused on integrated marketing campaigns, field marketing, and thought leadership for Tyler’s federal case management software business. Leads marketing strategy for eight business units across federal, state, and local public sector markets, including marketing plan development, collaboration with sales and product teams, budget management, and reporting and analysis. Responsible for marketing Tyler’s channel partner program, fostering collaborative lead generation programs, developing co-marketing content, and optimizing Marketing Development Funds to grow and accelerate partner sales pipeline and revenue.

Portfolio Marketing Manager

MicroPact

Jan 2018 - Dec 2019 (2 years)

MicroPact was acquired by Tyler Technologies in February 2019. See description under Manager, Marketing Programs at Tyler Technologies.

Marketing Consultant (Contract)

AARP

Jan 2017 - Dec 2018 (2 years)

Developed and managed a multi-channel lead generation initiative supporting AARP membership acquisition and renewals. Provided integrated marketing and campaign management services, including researching new lead generation opportunities, negotiating contracts, devising campaign strategies, and performance analysis.

Marketing Consultant

AARP

2017 - Current (9 years 4 months)

Responsible for the development, implementation, and project-management of new multi-channel lead generation initiative that supports AARP's membership acquisition and renewals function; Providing integrated marketing and campaign management services, including the research of new lead generation opportunities with third party digital partners, negotiating terms and developing contracts, devising campaign strategies, working with the various membership channels to execute tactics, and tracking and analyzing program performance.

Director, Demand Generation

Hobsons

Jan 2014 - Dec 2016 (3 years)

Directed demand generation marketing team focused on campaign management, email marketing, field marketing, lead generation and management, marketing operations, and web optimization for global education business. Responsible for the global strategy of aligning product lines (4) and international field offices (3), which included standardizing the use of marketing technology, email and campaign marketing, and lead generation and management. Managed the team in increasing total global inbound inquiries by 20%, year-over-year, through streamlining processes, improving and optimizing ongoing activity, and implementing new initiatives. Developed programs to increase the number of marketing qualified leads distributed to the sales organizatio

Director, Demand Generation (Marketing)

Hobsons

2014 - 2016 (2 years 1 month)

Led Demand Generation team that focuses on the areas of Campaign Management, Email Marketing, Field Marketing, Lead Generation and Management, Marketing Technology and Web Optimization for the Hobsons global business; Responsible for the development and implementation strategy aligning multiple product lines(4) and field offices (3) under one Demand Generation team, including standardizing the use of marketing technology, guidelines for email marketing, and lead management and distribution; Managed the team in increasing total global inbound inquiries by 20% year-over-year through a combination of streamlining processes, improving and optimizing on-going activity, and implementing new initiatives; Developed and implemented lead nurtur

Senior Marketing and Sales Enablement Manager

Hobsons

Jan 2013 - Dec 2014 (2 years)

Developed and executed campaign strategy, which included collaborating with the marketing communications team, enabling sales team participation, and analyzing ROI in order to improve future efforts. Drove the entire lifecycle of events, conferences, and tradeshows, which included development of pre- and post-event campaigns, management of onsite lead generation activities, and measuring ROI for every event. Implemented a professional development program with the focus on training sales and marketing team members and creating a methodology for lead follow up, event management, using social media responsibly, prospecting, etc. Developed a set of guidelines for managing inbound sales leads and working them through the sales funnel. Generat

Senior Marketing and Sales Enablement Manager

Hobsons

2013 - 2014 (1 year 1 month)

Planned, managed and tracked sales campaigns and analyzed ROI in order to improve future efforts. This included creating response templates for sales team members and/or working with Marketing Communication team to create ongoing campaigns; Drove the entire lifecycle of K-12 events, conferences, and tradeshows, including measuring ROI for every event, planning and scripting pre- and post-event campaigns, and execution of onsite activities; Implemented a professional development program with the focus on training sales and marketing team members and creating a methodology for lead follow up, event management, using social media responsibly, prospecting, etc.; Developed a set of guidelines for managing inbound sales leads and working them

Marketing Manager

Hobsons

Jan 2011 - Dec 2013 (3 years)

Responsible for Hobsons marketing, including field marketing, conferences and events, and lead and demand generation. In addition, worked with sales leadership to implement best practices to increase sales effectiveness and align marketing and sales.

Marketing Manager

Hobsons

2011 - 2013 (2 years 1 month)

Responsible for Hobsons K-12 marketing, including prospecting campaigns, field marketing, conferences and events, and lead management. In addition, worked with sales leadership to implement best practices to increase sales effectiveness and align marketing and sales.

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Marketing Manager

The Princeton Review

Jun 2009 - Apr 2011 (1 year 11 months)

Responsible for $4 million in revenue for Washington, D.C. office of national test prep company; Increased revenue and student enrollment, year-over-year, for prep courses and tutoring through direct marketing, interactions with prospects, and public relations.

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Marketing and Sales Manager

The Princeton Review

2009 - 2011 (2 years 1 month)

Responsible for $4 million in sales for Washington, D.C. office of national test prep company; Increased revenue and student enrollment, year-over-year, for prep courses and tutoring through direct marketing, interactions with potential students and public relations.

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Development Associate

Salzburg Global Seminar

Jan 2007 - Dec 2007 (1 year)

Responsible for development and fundraising efforts of international public affairs non-profit, reporting directly to the VP Development and CEO. Coordinated with co-workers, board members, and volunteers throughout the world to manage and utilize information for current fundraising projects. Coordinated and staffed special events for donors, vendors, and volunteers.

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Development Associate

Salzburg Global Seminar

2007

2007 (1 year) Responsible for development and fundraising efforts of international public affairs non-profit, reporting directly to the VP Development and CEO. Coordinated with co-workers, board members, and volunteers throughout the world to manage and utilize information for current fundraising projects. Coordinated and staffed special events for donors, vendors, and volunteers.

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Regional Director

Sigma Phi Epsilon National Headquarters

Jan 2004 - Dec 2006 (3 years)

One of only 12 graduates selected nationally for full-time, paid position on the corporate staff of the nation's largest college fraternity; Responsible for management, on-site leadership, and job training of over 1400 members and volunteers in a three-state region; Increased revenues by 4% over the previous year's total through new member recruitment; Recruited and educated alumni and volunteers to ensure financial stability for chapters with assets in excess of $8 million.

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Regional Director

Sigma Phi Epsilon National Headquarters

2004 - 2006 (2 years 1 month)

One of only 12 graduates selected nationally for full-time, paid position on the corporate staff of the nation's largest college fraternity; Responsible for management, on-site leadership, and job training of over 1400 members and volunteers in a three-state region; Increased revenues by 4% over the previous year's total through new member recruitment; Recruited and educated alumni and volunteers to ensure financial stability for chapters with assets in excess of $8 million.

Edward Joseph

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Edward Joseph