Eduardo Siqueiros

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Founding Partner / Director of Business Development

Mi Despacho Mx

Oct 2022 - Current (3 years 7 months)

• Creation and development of an accounting firm offering comprehensive solutions to individuals and businesses. • Leader for commercial strategy, brand positioning, business partnerships, and new client acquisition. • Attraction of more than 50 active monthly clients and 150 occasional clients with specific services (accounting updates, tax strategies, compliance with authority requirements). • Development of a network of high performance collaborators to provide comprehensive solutions in accounting, tax, and administration. • Positioning of the "Mi Despacho Mx" brand as a reliable and accessible firm within the SME segment.

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Marketing Director

PGIOVAS Marketing Agency

Jan 2021 - Sep 2022 (1 year 9 months)

• Accountable for creating and executing the agency's business plan, optimizing resources and growth strategies. • Increased billing by +22% and improved profitability by +28% vs. the previous year. • Increase more than 100 positions in the national "Top Agencies" ranking by Merca2.0. • Designed and implemented digital strategies for leading telecommunications companies (TotalPlay), increasing sales of certain products by 2.8x. • Developed a media monitoring model for the Mexico City Electoral Institute, achieving over 4,400 hours monitored, 581 forums analyzed, and 25 reviewers operating 24/7. • Created a prospecting program for Investment Banking (CONSUBANCO), achieving results 1.6x higher than the historical category average.

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Founder and General Manager

El Jefe Food & Grill El Jefe Smoke & Grill Academy

Feb 2016 - May 2020 (4 years 4 months)

• Achieved consistent double-digit annual sales growth. • Increased profitability through cost optimization plans, operational efficiencies, and new sales channels. • Built a loyal customer community (15% of total volume, 22% of sales). • Trained more than 300 students at the grill and cooking academy.

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Brand Manager P&G

Procter & Gamble México

Feb 2009 - Sep 2016 (7 years 8 months)

• Always / Tampax / Naturella: +1 pts value share growth, prioritizing +6% profit increase in the category. • Salvo: +20 pts increase in numeric distribution in the traditional channel, resulting in +5 pts market share growth. • Ariel: Successful launch of Ariel PODS, reaching the annual goal within 5 months. • Downy: From second to first brand in the market (+8 pts share gain) in 2 years. • Febreze: Achieved market leadership within 3 months of launch in Mexico — recognized as the company's best new brand launch in a country. • Leveraged client engagement strategies to enhance brand loyalty and consumer interaction, ensuring that marketing initiatives were aligned with customer needs and preferences, ultimately maximizing ROI and

Eduardo Siqueiros

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