Eduardo Santana SEO Manager | iGaming & Sports Betting | Link Building ·

SEO Content Editor

ICSdigital

Sep 2025 - Current (10 months)

As a Brazilian Portuguese SEO Editor for ICS-digital (FlexHub), I focus on reviewing, editing, and optimizing SEO-driven iGaming content to ensure high editorial quality, search intent alignment, and strong organic performance in competitive casino and sports betting SERPs. Key responsibilities include: - Editing and optimizing onsite and link-building content related to online casinos, slots, and sports betting, ensuring full compliance with SEO briefs and client guidelines. - Reviewing content for grammar, clarity, tone, structure, and on-page SEO, making direct improvements within the CMS. - Providing clear, actionable editorial feedback to freelance writers to improve quality, consistency, and scalability of content production. - Ensur

SEO Off-Page Specialist | Expert in Link Building and Authority Growth

Kinetic Digital by Prime Online Ltd

Sep 2021 - Nov 2023 (2 years 3 months)

Specialist in off-page SEO strategies, focusing on enhancing website authority, building high-quality backlinks, and improving search engine rankings. With experience across iGaming, betting, and SaaS industries, I have contributed to more than 30 international projects, driving sustainable traffic growth and competitive positioning in search results. Core Competencies: - Link Building Strategies: Expertise in white-hat link-building techniques, including outreach, guest posting, and content partnerships to secure high-authority backlinks. - Authority and Trust Building: Implementation of strategies that increase Domain Authority (DA) and Trust Flow through relevant and reputable link sources. - Competitor Backlink Analysis: Use of tools l

Search Engine Optimization Copywriter

Canva

Oct 2020 - Jan 2025 (4 years 4 months)

As a seasoned SEO Copywriter and Localization Specialist at Canva, I have played a key role in crafting high-quality, engaging content that drives organic traffic and enhances user experience. My responsibilities include: - Developing SEO-optimized copy for various platforms, ensuring content ranks high on search engines while maintaining brand voice and engagement. - Keyword research and on-page SEO optimization for web pages, blog posts, product descriptions, and other content types. - Localization of content for diverse markets, adapting messaging to resonate with local audiences without compromising brand consistency. - Collaborating with cross-functional teams, including marketing, design, and product, to ensure content alignment with

SEO Translator | Specialist in Multilingual Content Optimization

Kinetic Digital by Prime Online Ltd

Sep 2020 - Mar 2022 (1 year 7 months)

Experienced SEO translator with expertise in adapting content for global markets, ensuring cultural relevance, and optimizing for search engines in multiple languages. Proven success in managing projects across diverse industries, including iGaming, betting, and SaaS, delivering high-quality translations that retain the original message while boosting search visibility and user engagement. Core Competencies: - SEO Translation and Localization: Translating and adapting content to align with cultural nuances and SEO best practices for different markets. - Keyword Research and Localization: Identifying relevant search terms in target languages using tools like Ahrefs and SEMRush to enhance organic performance. - On-Page SEO Optimization: Inte

Redator

I Network

Oct 2019 - Feb 2020 (5 months)

Journalist

SEO Off-Page Specialist

Freelancer

May 2019 - Current (7 years 2 months)

As an SEO Off-Page Specialist, I focus on building and optimizing external SEO strategies, including acquiring high-quality backlinks and forging strategic partnerships, with a particular emphasis on SaaS companies and the online gaming, casinos, and betting industries. Key responsibilities include: - Building strategic partnerships and acquiring backlinks to improve domain authority, organic search rankings, and traffic for clients, primarily in the SaaS, online gambling, betting, and casino sectors. - Executing targeted link-building campaigns, leveraging industry relationships and content strategies to secure high-quality, relevant backlinks. - Collaborating with cross-functional teams (content, marketing, design) to ensure link-building

Outreacher and Link Builder Specialist

Freelancer

May 2019 - Current (7 years 2 months)

As an Outreach and Link Building Specialist, I focus on developing high-quality backlinks and strategic partnerships to improve domain authority and enhance SEO performance for SaaS companies. Key responsibilities include: - Building and nurturing strategic partnerships with relevant websites, influencers, and content creators to acquire quality backlinks. - Executing outreach campaigns aimed at securing backlinks that boost SEO rankings and drive targeted organic traffic. - Collaborating with content teams to create compelling guest posts, infographics, and other content assets that attract high-quality backlinks. - Conducting link audits to identify opportunities and remove harmful backlinks, ensuring compliance with SEO best practices. -

SEO Copywritter

Odds Scanner Group

Mar 2019 - Aug 2021 (2 years 6 months)

As an SEO Copywriter at Odds Scanner, I specialized in creating compelling, keyword-optimized content tailored to sports betting, gambling, and online casino audiences, focusing on enhancing organic visibility and user engagement. My key contributions and responsibilities included: - Developing SEO-optimized content for sports betting guides, casino reviews, and product pages to drive search engine rankings and attract targeted traffic. - Conducting in-depth keyword research and implementing on-page SEO best practices to ensure high-quality, search-friendly copy that aligns with industry standards. - Creating engaging, user-centric content that simplified complex betting concepts for a broad audience, improving readability and engagement me

Product Review Writer | Expert in Consumer Product Reviews and SEO Content

Reviewbox

Oct 2018 - Mar 2020 (1 year 6 months)

Experienced writer specializing in creating detailed product reviews, rankings, and comparison guides that drive purchase decisions and boost website traffic. Proven expertise in crafting content that combines user-friendly insights with data-driven analysis, optimized for search engine performance and user engagement. Core Competencies: - SEO-Optimized Product Reviews: Writing in-depth, unbiased reviews and rankings for a wide range of products, focusing on user needs and purchase intent to enhance site visibility and conversion rates. - Comparative and Ranking Content: Expertise in developing product comparison articles and "top-ranked" lists that help consumers make informed decisions, leveraging structured content and visual hierarchy.

SEO Copywriter | Specialist in Digital Content Writing for iGaming, Betting, and SaaS

Upwork

Apr 2018 - Current (8 years 3 months)

Freelance SEO copywriter focused on crafting engaging, optimized content that boosts organic visibility and drives international growth. Proven experience delivering over 30 successful projects across diverse industries, including online casinos, sports betting, and SaaS companies. I specialize in developing tailored SEO strategies that meet user intent, improve search rankings, and enhance engagement. Core Competencies: - SEO-Optimized Content Creation: Expertise in writing high-quality guides, reviews, bonus comparisons, and articles designed to capture Featured Snippets and enhance search performance. - Keyword Research and Competitive Analysis: Proficient with tools like Ahrefs, SEMRush, and Google Search Console to identify high-value

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Auxiliar de faturamento

Santa Casa de Garça Hospital São Lucas HSL

Apr 2010 - Dec 2018 (8 years 9 months)

Analisa faturamento de contas médicas, como materiais, medicamentos, exames e honorários. Conferia contas de pacientes, acompanhei recursos de glosas, realizei fechamento de guias e emissão notas fiscais.

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Instrutor de informática

Patronato Juvenil Garcense

Aug 2006 - Aug 2007 (1 year 1 month)

Trabalho desenvolvido com crianças carentes de 7 à 14 anos, introduzindo-as aos conceitos básicos de informática, ao desenvolvimento de atividades com uso do computador como ferramenta de aprendizado e inclusão social.

Eduardo Santana

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