Eduardo Murcia Creative planner

Creative and Marketing Director

Qargo Coffee

Jan 2024 - Current (2 years 10 months)

Led the end-to-end creative, conceptual, and marketing development for the American brand Qargo Coffee, overseeing execution across digital, trade, and BTL channels. This role included providing strategic support to franchisees and tailoring brand initiatives specifically for the North American market.

Creative Directos

911

Jan 2021 - Jan 2024 (3 years 1 month)

Led the development, production, and execution of comprehensive BTL and 360-degree campaigns for a diverse roster of clients. This includes Nestlé brands (Purina, Milo, Cocosette, Nescafé, Maggi, Kit Kat, Chocapic, Klim, La Lechera) across Colombia and Ecuador; the Postobón portfolio (Flavored sodas, Colombiana, Bretaña, Hatsu, Central Cervecera, Andina); and major corporations including Banco Caja Social, Davivienda, Colsubsidio, Pepsico, CCB, Grupo Bolívar, BetPlay, Friko, BAT, Diners Club, and Movistar Ecuador. Knowledge and experience in BTL production for large-scale events, concerts, and festivals such as Estéreo Picnic and Cordillera.

Creative Leader

BRM

Jan 2020 - Jan 2021 (1 year 1 month)

Led end-to-end digital strategy development and execution of digital strategies and campaigns, integrating art direction and audiovisual content for major client roster such as Avianca, Avianca Cargo, Sony Music, Puntos Cencosud, Fedepalma, Parking, Chivas, Unilever (Ego), and Gatorade.

M

Creative Leader / Art Director

Maggia Marketing

Jan 2019 - Jan 2020 (1 year 1 month)

Executed digital content strategies and brand architecture for Harmont & Blaine and key local businesses in Almería (Spain), overseeing everything from concept to distribution and ongoing brand management.

A

Creative Leader / Art Director

Append Group

Jan 2019 - Jan 2020 (1 year 1 month)

Led and managed the brand architecture for a multi-vertical startup ecosystem. Oversaw diverse portfolios including Fintech products (payment gateways, digital wallets), EdTech platforms, and social/professional networking apps. Design, UI, and prototyping for mobile and web apps.

Showrunner / Digital Creative

Dirty Kitchen

Jan 2017 - Jan 2019 (2 years 1 month)

Led the end-to-end creation and distribution of digital audiovisual content across various formats. These assets served as key components of 360° strategies for brands like Unilever, Rexona, Sanofi, AB InBev, Nequi, and Bancolombia. Designed and distributed digital content, leveraging data analytics and YouTube advertising strategies to optimize performance for Bancolombia, MasterCard, and Rexona.

F

Freelancer

Jan 2014 - Jan 2017 (3 years 1 month)

Spearheaded the conceptualization and delivery of digital strategies and BTL activations for DLK Importaciones. Represented top-tier brands such as Bulldog Gin, Fever Tree, La Hechicera, and Aperol Spritz.

Eduardo Murcia

About

Detail

Timeline

Résumé

Eduardo Murcia

About

Detail

Behavioral traits