Eduardo Lorenzo Bartolome

Marketplace Ppc Manager

SellerX

May 2025 - Current (1 year 3 months)

Responsible for spearheading PPC of 30,000+ SKUs across multiple marketplaces driving sales targets, year-over-year growth, and year-to-date growth on Bol, eBay, Otto, Allegro, and Amazon • Strategizing 30,000+ SKUs per Marketplace while keeping everything aligned with TACoS% on a per marketplace and per country basis ○ Managing budgets with weekly TACoS monitoring, ensuring profitability and alignment with brand margin targets ○ Documenting details that could be a factor in terms of KPI into a file, so if performance worsens, it would be easily reversible to go back to the original set up ○ Ensuring margin levels are still acceptable after PPC costs in order to make sure margins are still acceptable to the brand managers ○ Implement struct

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Senior Brand Associate

Rainforest Life

Nov 2024 - Dec 2024 (2 months)

Responsible for assisting the senior brand manager & brand manager while contributing to company growth by managing brands with a fresh eye and put a new direction to increase contribution margin, while managing product supplies and managing PPC advertising for products • Added to company growth by providing brand audits with fresh eyes to see main mistakes that the brands are making ○ Included giving quick and easy fixes to products that would be showing instant improvement such as ratings, review counts, etc. ○ Pinpointed Pay-Per-Click optimization points in order to make TACOS better and to make sure campaigns are reaching their set targets and not cannibalizing with other products under the same brand whether US or in Global marketplace

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Associate Brand Manager

Branded

Mar 2024 - Nov 2024 (9 months)

Responsible for adding to company growth by managing nine brands by creating short term and long term strategies for sales, managing PPC advertising for products, and managing supplies of products all in order to maintain increase in revenue • Contributed to brand development and enhancement which led to overall improvement in topline and margins on a brand level ○ Executed A/B testing for new product listing improvements in order to boost conversion rates through optimizing product titles, images, A+ content and brand stories ■ Ensured that all data that provided more than a 70% increase in conversion would be implemented immediately ○ Assisted in the development and launch of new products, ensuring alignment with brand identity and market

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Assistant Product Development Manager

Branded

Jan 2023 - Mar 2024 (1 year 3 months)

Responsible for contributing to company growth by identifying new market opportunities, researching and analyzing competitor product performance and providing product benchmarks that result in successful product development and launches • Took part with the Product Launch team for products in the Home & Kitchen category, and was able to reach 5-digit profits within the first 2 weeks of launch • Monitored and analyzed industry trends and market dynamics to forecast shifts and identify emerging opportunities. ○ Collaborated with cross-functional teams to align strategic initiatives with data-driven insights. • Provided detailed feedback and strategic recommendations to brand managers to ensure successful product launches. ○ Performed product

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Research Assistant

Branded

May 2022 - Jan 2023 (9 months)

Responsible for creating various reports and analyses for company clients in order to improve sales, customer experience, and as well as conducting item research studies to improve business development. • Created a product market analysis in order to figure out what would be the main competitors of the company client’s product and to differentiate from the competitors ○ Used custom tools in order to create a massive database and be able to minimize the data and visualize in a more pleasing manner • Worked with account managers and created reports and analyses to get a heads up on the different market views ○ Made negative review analyses on products to find out better ways to serve the consumer or where there are common problems • Explored

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Sports Analyst

Kambi Philippines

Jan 2020 - Apr 2022 (2 years 4 months)

Responsible for efficiently and profitably trading live sporting events all over the globe. In charge of giving out fair odds while also providing good customer experience. Independently deals with different and multiple sporting events throughout the required time. • Applied risk management techniques to balance out the potential losses with the potential maximum profit ○ Put in the right amount of value in the odds in order to entice customers into using the company’s services rather than the competition’s offers ○ Created a beneficial scenario in which the company would be able to be more profitable while keeping the customer base in a satisfied mood • Handled matches and trades to maximize efficiency while coordinating with logistics de

Eduardo Lorenzo Bartolome

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