Product Manager and Sr. Channel Marketing Analyst
Bematech TOTVS
Nov 2014 - Sep 2017 (2 years 11 months)
• Product management of several commercial automation hardware product lines as: barcode scanners, tag printers, monitors, data capture collectors, cash drawers;
• Structure the roadmap, identification of market demands and opportunities;
• Project management and monitoring for the development of new products;
• Stakeholders Relationship: Clients, Key Accounts, Suppliers, R&D, Sales team, Engineering, Marketing, Legal.
• Strong Commercial acumen, frequent travels and clients visits to understand their needs, get feedback of the products and train the clients sales teams.
• Management of the Bematech ''+'', The Fidelity Channels Program with our resellers and distributors;