Eduardo Castro Growth Marketing Leader | Paid Media & SEM Strategist | CRO &

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Freelance Marketing Consultant & Campaign Manager

The Sage Blog

Jan 2025 - Current (1 year 6 months)

As a Freelance Marketing Consultant & Campaign Manager, I deliver strategic digital advertising solutions and campaign optimization while actively exploring full-time opportunities across marketing, advertising, and growth strategy. • Participated in early product testing for Prism.ai, an AI-powered campaign optimization platform, providing hands-on feedback across analytics, performance monitoring, and catalog modules. • Planned and managed bilingual campaigns for a Spanish-speaking law firm across Google Ads and Meta Ads, leveraging search campaigns and Performance Max campaigns. • Optimized Google Ads for a dental practice, improving account structure, conversion tracking, and ROI. • Advised SME clients on paid media strategy, GA

Marketing Manager

Shannon Fabrics

Sep 2023 - Nov 2024 (1 year 3 months)

Led integrated marketing and education strategies to drive digital growth, brand visibility, and customer engagement in alignment with business goals. • Directed and optimized workflows for a team of six, overseeing recruitment, training, and performance evaluations. • Developed and executed data-driven, multichannel campaigns, including A/B testing and conversion-focused landing pages, to improve B2B and DTC customer acquisition and retention. • Analyzed marketing metrics and KPIs to inform budget allocation and shape growth forecasts. • Managed the annual marketing and education calendar to align campaigns with strategic priorities. Key Achievements: • Increased customer acquisition and sales through optimized multi-channel strategies.

Vice President of Marketing

Zavza Seal LLC

Jun 2023 - Sep 2023 (4 months)

Provided strategic leadership to transform marketing and operations processes, improving efficiency and aligning initiatives with revenue goals for B2B and B2C segments. • Led marketing and operations teams, managing six direct reports and fostering a high-performance culture. • Designed data-driven strategies to optimize pipeline performance and improve key metrics. • Overhauled internal workflows and website processes to enhance customer experience and operational alignment. Key Achievements: • Streamlined workflows, driving improved campaign efficiency and team productivity. • Boosted pipeline performance, directly impacting revenue growth.

Senior Digital Strategist

Team One

Jan 2023 - Mar 2023 (3 months)

Created strategic insights and integrated communication plans for product and platform campaigns, aligning customer journeys with business objectives. • Collaborated with management to translate strategic insights into compelling stories for clients and stakeholders. • Created communication plans for complex, integrated campaigns across multiple channels. • Contributed to channel strategies and customer journey mapping to ensure seamless campaign execution. • Analyzed site performance data to identify and articulate UI/UX opportunities to internal teams and clients. • Conducted 1P and 3P research to inform strategic points of view on industry thought leadership topics. Key Achievements: • Delivered insights and communication plans that e

Web Marketing Specialist

The Entrust Group

Apr 2022 - Oct 2022 (7 months)

Executed website optimization and lead generation strategies to improve digital performance and customer engagement while following EEAT guidelines. • Managed the HubSpot CRM and CMS systems, supporting channel optimization and fostering critical vendor relationships. • Spearheaded a website revamp project, implementing on-page and off-page SEO, UI/UX enhancements, and performance optimization strategies. • Developed processes for content creation, SEO optimization, and link management to improve overall website management. • Partnered with the CMO and management team to align website strategies with business objectives. Key Achievements: • Increased monthly website leads by 11%. • Achieved a 51% increase in organic and direct customer a

Performance Marketing Specialist

Influx

Nov 2021 - Jan 2022 (3 months)

Redesigned paid media strategy on the Google Ads platform to address declining performance metrics, resulting in significant improvements. • Managed $390K in ad spend, achieving a 175% increase in conversion volume. • Reduced cost per conversion by 60% and improved overall campaign ROI. • Delivered immediate improvements through data-driven optimizations. Key Achievements: • Achieved substantial cost savings and conversion growth.

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Digital Marketing Senior Account Manager

Q Digital Marketing

Mar 2021 - Jun 2021 (4 months)

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Digital Marketing Senior Account Manager

Q Digital Marketing

Mar 2021 - Jun 2021 (4 months)

Led media planning, campaign management, and brand lift initiatives across paid social and paid search platforms for the client, LinkedIn. Focused on improving brand awareness, ad recall, and engagement through targeted remarketing strategies and account login conversions. • Managed paid social and search campaigns across Google Ads, Facebook Ads, and Twitter Ads, ensuring alignment with brand awareness and engagement goals. • Developed and implemented bid strategy recommendations tailored to campaign objectives. • Provided daily and weekly performance reports to stakeholders, highlighting actionable insights. • Oversaw $324K in ad spend, ensuring efficient budget allocation and ROI optimization. • Collaborated with cross-functional teams

Digital Marketing Strategist

Health Hero Inc

Apr 2019 - Dec 2019 (9 months)

Enhanced app brand visibility and B2B lead generation through targeted marketing initiatives. Provided thought leadership on cross-channel paid media strategies and optimization efforts. • Established brand personas to strengthen messaging and improve audience targeting. • Designed and launched brand awareness campaigns on the Meta Ads network, including targeting and conversion tracking setup. • Conducted landing page and app UIUX reviews to identify growth opportunities and implement optimization strategies. • Delivered strategic insights and recommendations for cross-channel paid media campaigns to maximize reach and engagement. Key Achievements: • Improved B2B app signups through data-driven campaign enhancements and audience targeti

Marketing Campaign Manager

Cloudinary

Aug 2018 - Apr 2021 (2 years 9 months)

Developed and executed paid acquisition strategies to scale marketing efforts and improve ROI. • Collaborated with cross-functional teams to streamline the customer acquisition funnel and improve user experience. • Managed the paid media budget, ensuring efficient allocation and maximized ROI. • Supervised and mentored one direct report, fostering team development and alignment with strategic goals. • Monitored campaign performance and provided actionable insights to refine strategies and achieve business objectives. Key Achievements: • Managed $512K in ad spend during the period. • Increased lead volume by 261%, delivering a profitable ROI. • Reduced cost per lead from $300 to $14, achieving a 95% reduction. • Enabled the company to sca

SEM and Lead Generation Manager

Open Life Settlements LLC

Aug 2017 - Mar 2018 (8 months)

B2C Growth Marketing Specialist

The tapping solution

Jul 2017 - May 2018 (11 months)

Acquisition Marketing Manager

LA Design Concepts

Apr 2017 - Dec 2019 (2 years 9 months)

Website Marketing Manager

Roztayger LLC

Jan 2017 - Dec 2021 (5 years)

Directed e-commerce growth through website optimization, digital advertising, and multi-channel strategies. • Increased annual website revenue by 411%, transaction conversion rate by 33%, and transactions by 360%. • Introduced affiliate marketing via ShareASale, driving conversion growth. • Led a website redesign to improve UI/UX and on-page/off-page SEO performance. Key Achievements: • Achieved exceptional growth in revenue, transactions, and conversion rates.

Digital Performance Marketing Manager

Man Health

Sep 2016 - May 2017 (9 months)

B2B Digital Marketing Strategist

itrezzo Inc

May 2016 - Jul 2017 (1 year 3 months)

Performance Marketing Manager

Brighton Implant Clinic

May 2016 - Jan 2017 (9 months)

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B2B Growth Marketing Manager

Gold Fusion

May 2015 - Mar 2016 (11 months)

Search Engine Marketing (SEM) Lead

Eclectic Media

Jun 2014 - Mar 2015 (10 months)

Lead Generation and Campaign Strategist

Backbone Media

Feb 2014 - Mar 2016 (2 years 2 months)

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Performance Marketing Lead

Penguin Leads

Jul 2013 - Feb 2015 (1 year 8 months)

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Performance Marketing Analyst

beehaus

Jun 2013 - Jan 2014 (8 months)

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Conversion Rate Optimization (CRO) Specialist

CHRIS MOLE MEDIA LIMITED

May 2013 - Jun 2013 (2 months)

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Paid Media and Analytics Lead

Boost Web Sales

Feb 2013 - Mar 2016 (3 years 2 months)

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Digital Marketing Strategist

EFunding Tree

Jul 2012 - Jun 2013 (1 year)

Digital Marketing Strategist

TrustNet Inc

Jan 2012 - Mar 2012 (3 months)

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Conversion Optimization Specialist

Sydney Airport Car Rentals

Nov 2011 - Jan 2012 (3 months)

Email and Content Marketing Lead

EZPC Recycle Inc

Sep 2010 - Aug 2011 (1 year)

Eduardo Castro

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