Eduardo Cabrera Product Designer | Unreal Engine 5 & Unity Specialist |

Creative Director

Mid Games

Nov 2024 - Oct 2025 (1 year)

As Creative Director, my responsibility is to create and implement all assets in any web game we develop. These titles are targeted at low-end devices and as such we had to navigate constraints around memory and shader usage so that assets have low memory footprint and the least amount of triangle count and draw calls as possible. Titles launched include a remake of Cubes2048 with over 10 million players. At Mid Games, our goal was to redefine game development in the era of AI with fast development cycles. Our tech stack included GitHub for source control and various AI models for the production of assets and code. We experimented with Pandas to achieve results, and Python was used as a programming language for production and database manip

Senior Design Auditor

Diligent

Nov 2021 - Dec 2021 (2 months)

Led a team of UX Designers to audit Diligent s line of corporate board governance products. The process included interviewing key stakeholders to gather information on potential usability, learnability, memorability and efficiency problems, compiling all the findings into a report with recommended solutions to the problems found. The report was later presented to key stakeholders.

Game Developer & Cofounder

ANIMO Industries inc

Nov 2021 - Current (4 years 7 months)

Led the creation and development of the ANIMO IP, including worldbuilding, character design, and game systems, ensuring consistency across multiple titles (multiplayer shooter, single-player campaign, and co-op extraction). Directed UI/UX, art, and gameplay prototyping, collaborating across disciplines to define core player experiences. Achieved $4M in presales and shipped a third-person shooter for PC, establishing the IP as a scalable multi-title franchise.

CEO & Cofounder

ANIMO Industries inc

Nov 2021 - Mar 2025 (3 years 5 months)

As CEO & Cofounder, I was instrumental in leading the company from its inception through significant growth. My responsibilities encompassed comprehensive strategic planning, business development initiatives, and effective management of all operational aspects. I also played a key role in fundraising efforts, securing the necessary capital to fuel our expansion and innovation. My involvement extended to the creative and user-focused domains, where I contributed to design, UX design, and UI design to ensure our products offered exceptional user experiences. Furthermore, I maintained consistent phone communication with stakeholders and managed project lifecycles from conception to completion, including meticulous scheduling. The company’s jou

UX Designer

Wargaming MS

Jun 2021 - Nov 2021 (6 months)

Contributed to the UX team on an unreleased third-person shooter for iOS and Android. Designed and animated the chest opening experience, and in-game HUD animations which improved clarity and satisfaction. Designed and implemented onboarding flow that reduced tutorial drop-off and increased early retention.

Lead UX Designer

Crytek

Nov 2018 - Jun 2021 (2 years 8 months)

Contributed to the development of the CRYENGINE editor by designing and evaluating features through user research, upgrading the visual style and iconography with Qt/QSS, and developing high-level concepts for major feature sets, implemented with C++/Qt. Took the initiative to establish a dedicated product team. Outcomes included improvements released in CryEngine 5.6 and 5.7, which delivered more stable workflows and tooling widely praised by the developer community.

UX Designer

Selfemployed

Aug 2016 - Nov 2018 (2 years 4 months)

Collaborated with studios and individuals on design and branding projects. Notable work includes graphic and UX design for 2K's Battleborn, brand identity and content design for creators such as Duncan Shields, and visual development for multiple YouTube shows. Contributed to both shaping new brands and enhancing existing ones by defining visual style, UI flows, and content presentation.

User Research Assistant

activision

Jan 2016 - Jun 2016 (6 months)

Tasked with conducting research studies for Call of Duty Zombies game mode. This included Infinite Warfare, Black Ops III and Modern Warfare Remastered. Additionally assisted other teams with research on projects like Skylanders and Ghostbusters. Work included running playtests with up to 64 participants at a time where features and gameplay were tested for usability issues. Playtest insights directly supported feature design in Call of Duty Zombies.

Junior User Research Assistant

activision

Jan 2016 - Jun 2016 (6 months)

● Tasked with conducting research studies for Call of Duty Zombies game mode. This included Infinite Warfare, Black Ops III and Modern Warfare Remastered ● Assisted other teams with research on projects like Skylanders and Ghostbusters.

UX Lab Analyst

Epic Games

Apr 2015 - Oct 2015 (7 months)

Moderated research studies for Fortnite and Paragon, groups of up to 64 participants would test the game in order for us to study potential usability problems and market fit. The studies utilized an array of methods such as surveys, user interviews and biometrics to measure results in several ways, allowing us to gather quantitative data from a large sample of qualitative observations. Findings influenced early UX direction for Fortnite and Paragon.

UX Lab Analyst (Contract)

Epic Games

Apr 2015 - Oct 2015 (7 months)

Moderated research studies for Fortnite and Paragon, groups of up to 64 participants would test the game in order for us to study potential usability problems and market fit. The studies utilized an array of methods such as surveys, user interviews and biometrics to measure results in several ways, allowing us to gather quantitative data from a large sample of qualitative observations

User Experience Researcher

Full Sail University User Experience Lab

Nov 2014 - Apr 2015 (6 months)

The Full Sail User Experience Lab (UX Lab) is a part of the Full Sail Game Design Masters (GDMS) program. The UX Lab works on a broad range of projects for organizations and companies involved in information technology, media, video games and other fields. The work done ranges from research and analysis to game design and production. Students who apply and qualify to be interns at the UX Lab go through a five month long internship in which they are exposed to and learn many different skills that are used in the games industry. Some of the disciplines students are exposed to in the UX Lab include (but are not limited to) game design, project management, programming, art and audio, marketing, usability and industry research.

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Lead Designer

LoLClass

Mar 2014 - Nov 2014 (9 months)

Served as lead designer for LoLClass, an online learning platform for League of Legends players. Directed the visual identity, UX flows, and platform branding, ensuring a consistent look and feel across web, video, and marketing assets. Collaborated with pro players and content creators to design user-friendly interfaces and engaging content layouts that helped the platform stand out in the esports education space. Leveraged GitHub as the primary source control for all project assets, ensuring efficient version management and seamless collaboration among the design and development teams.

Programmer

Game Circus

Feb 2013 - Sep 2013 (8 months)

● Worked with Unity to deliver requested tasks and features on time and with the level of quality and optimization expected. ● Joined the team to program features from UI to gameplay and ad-delivery systems based on bids with the highest ROI. ● Created AD Management systems based on ad offers with the highest ROI ensuring the game’s were monetized optimally. ● Created and implemented UI for several mobile games, ranging from menu prompts to in-game HUD ● Optimized existing functionality by profiling the game and identifying bottlenecks in GPU and CPU.

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Volunteer

Leaguepedia

Nov 2012 - Dec 2014 (2 years 2 months)

Eduardo Cabrera

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