Eduardo Aizpun Marketing Director

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Head of Digital Marketing - Europe (B2B SaaS)

CitNOW Group

Jul 2022 - Current (4 years 4 months)

In charge of building the European Marketing team and supporting the business to achieve its ambitious growth goals and become a truly digital organisation. This role is combined with my current position as Marketing Director at Web1on1.
• Build from scratch and lead an international team of campaign managers, growth hackers, product specialists, etc.
• Identify revenue opportunities within our established client base and manage consistent growth by securing new accounts.
• Establish a growth culture by implementing an agile and scalable mindset
• Understand key marketing performance metrics and tracking tools to provide market research (TAM), forecasts, competitive analyses, campaign results, and consumer trends in orde

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Director of Marketing (B2B SaaS) - [Member of the CitNOW Group]

Web1on1 Automotive Conversations

Oct 2021 - Current (5 years 1 month)

Responsible for overseeing the development and implementation of marketing strategies and guiding the team that executes them.
• Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally.
• Lead a team of writers, designers, product marketeer, growth hacker, and BDRs (acquisition).
• Oversee and grow an international marketing department (x3 team headcount), consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts.
• Identify short-term and long-term scheduling, budget, and resource needs, including the development

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Head of Marketing

CitNOW Group - Web1on1

Oct 2021 - Current (5 years 1 month)

Global Digital Marketing Manager (B2B SaaS)

ZIVVER

Jul 2020 - Sep 2021 (1 year 3 months)

• Translating business objectives into digital marketing solutions, KPI's setting and development of digital marketing products;
• Development and deployment of long-term, scalable and data-driven solutions with a special focus on paid media.
• Performance and Analytics; continuous optimization, growth-hacking, a/b testing and ROI maximization
• Contribution to the pipeline generated with a scalable revenue growth across core markets.
• Key markets include the U.K., Germany, The Netherlands, Belgium, Luxemburg and Nordics.

Global Digital Marketing Manager

ZIVVER B.V.

Jul 2020 - Sep 2021 (1 year 3 months)

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Growth and Performance Marketing - Global (B2B SaaS)

Speakap

Oct 2019 - May 2020 (8 months)

Strategy:
• Develop growth initiatives that optimize the entire customer life cycle for our markets: acquisition, expansion and retention.
• Funnel growth for sales (MQLs & SQLs): Pipeline and revenue generation (lead acquisition) both marketing-generated as well as marketing touched pipeline.
• Determine CRM strategy (Hubspot): Database growth, customer data enrichment, personalization & trigger-based campaigns.
• Conversion optimization (CRO) of Lead Capture Forms by means of A / B test
Tactics:
• Setting up, monitoring SEA Campaigns.
• Build and optimize effective paid traffic campaigns for LinkedIn ads, Facebook Ads, Google AdWords, Bing, Taboola, etc.
• Implement Account-Based Marketing (ABM) pe

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Field Marketing Manager - Iberia & LATAM (B2B SaaS)

Speakap

Jun 2018 - Oct 2019 (1 year 5 months)

Speakap is a secure and private Enterprise Social Network for Internal Communication that enables organisations to connect and engage with their employees. Speakap is currently used by more than 400 companies in 27 countries around the world. Market leaders such as Rituals, McDonalds, IKEA, MediaMarkt, Marriott, Nike, Nikon, etc.

Key tasks:
• Create and own a Content Plan/ Editorial Calendar for thought leadership and Product marketing initiatives, from Top to Bottom Marketing and Sales Funnel.
• Create 360º Marketing campaigns across a variety of channels (lead nurturing and drip campaigns, emailing, remarketing, ABM, PPC, etc.
• Implement SEA strategies in Google Adwords, LinkedIn and Facebook Ads, Taboola, etc.,

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Digital Marketing and Communication Specialist (by Schülke | B2B - Pharma)

Vesismin Health

Nov 2013 - Feb 2017 (3 years 4 months)

Digital Marketing, Communication and Branding:
• SEO audit and strategy of improvement based on Google Analytics, Ubbersuggest, etc.
• Direct Communication: mailing and newsletters (MailChimp) and tailored communications for specific campaigns.
• Social Media: Facebook, LinkedIn, Youtube, WordPress, Twitter, etc.
• Project Management: creation, management and renewal of the company website, blog and Social Media profiles.
• www.vesismin.com
• www.solucionesdesinfeccion.com

Design, Image man

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Marketing and Communications Intern

Vesismin Health

Oct 2013 - Jan 2014 (4 months)

Marketing Department support.
Data Base management.

Eduardo Aizpun

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Eduardo Aizpun

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