Edgar Mariscal Gallegos Head of data & analytics

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– Lead Sr Manager Data & Analytics (Supervisor of 24

Direct to consumer

Apr 2022 - Nov 2022 (8 months)

Lead data science and analytics solutions for Pricing, Sales, Marketing and Consumer, Digital to increase GTO, NTO and Sales in the company and give key insights for Sales and Marketing stakeholders for the market of Americas and South Africa •Management of external teams from Infosys and SAP providers for automation and data science solutions. •Use of SQL, Databricks, ETL, Power BI and Python to develop analytics dashboards and price models for the business. •Training of sales and pricing teams to understand the new technology (dashboards, model and KPI's) •Improve KPI's and work with Sales and Marketing team in enhancements and improvements in them.

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– Business Intelligence and Comp Manager (Supervisor of 18 )

ATTO Technology

Jun 2019 - Apr 2022 (2 years 11 months)

Responsible of a team for generation and automation of sales and marketing analytics and reporting dashboards using tools like SQL, Tableau and Power BI for the USA Market. •Worked with different teams from sales and marketing (Sellers, Managers, Directors and VP) for all segments (Voice, Global and National Team) for USA and Latam. •Trained and helped the Sales Op Team in how to use the new sales analytical tools and dashboards of AT&T. •Development of multiple strategy and analytical executive projects to all segments to convert data and databases into dashboard or actions (insights) to help in the business strategy. •1 and 2 party data management to work with stakeholders and development of new projects of the area projects to optim

Retail)-Strategy & BI Mgr (Supervisor of 10

Price Shoes

Jan 2019 - May 2019 (5 months)

Planning and development, communication of business strategies, analytics insights, CRM, pricing, ROI, P&L, affiliations to new clients, credit and benchmark analysis to all segments. •Generation and measurement of kpis, training and audit of business teams: commercial, credit, HR, logistics, procurement and marketing processes. •Management of the business budgets and detect opportunities to optimize revenue and sales.

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Project Mgr (Supervisor of 0)

Enestas

Aug 2018 - Dec 2018 (5 months)

The project was an implementation for the first time of the startup a CRM for the sales team to track their KPIs in the company and review the pipeline performance to increase the new clients and get insights. •I prepared a Marketing brief to found market opportunities searching governmental and private market data (Prices zones, competitors, and trends of the natural gas market in USA and Mexico.

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Market Intelligence PPM (Supervisor of 20)

ABINBEV GRUPO MODELO MEXICO

Sep 2016 - Jun 2018 (1 year 10 months)

Management of Sales Excellence Program (training for sales team), benchmarking analytics and pricing initiatives implementation in the market, planner, and performance tracking of the main KPIs for marketing and commercial team. •Development of commercial strategy in Pricing for innovations, brands, traditional sales channel, modern channel, dealerships and digital (e-commerce). •Auditor and training of sales processes in the 4 different regions of Mexico and responsible of creation and improvement of tools for analytics,pricing and sales team. •Management and control of sales budgets, revenue, and give insights and analysis in mix and rate to increase Topline. •Worked with finance, mkt and all sales team in revenue strategy.

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and Marketing Analyst-September

Nixe Food and Beverages

Jan 2013 - Sep 2015 (2 years 9 months)

I lead a project for the sales compensations KPIs automation in SQL and Tableau where the result was a standardize report for all zones and no manual hand from techsales and hr team. •Generation, automation, analysis and data mining for reports of volume, prices, brands, prices. •Management of KPI`s of brands, areas, vendors, supervisors, sales agencies, promotions, clients, inventory and stores, managers and directors,vp and president. •Analytics and AdWords management for campaigns, insights, dashboards and kpis tracking.

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Sales Executive-July

Zamar Industrial®

Jan 2012 - Sep 2013 (1 year 9 months)

I prospect customers and captured new and from the competitors to do that i developed the client with trade marketing initiatives and improvised the product portfolio to increase their product coverage. •Management and recovery plan of the overdue portfolio clients to show the general manager the evolution for weekly execution plan in base sales initiatives I proposed. •I recover 30% of the overdue portfolio and improve the sale by 20%.

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Market Research)-International Market Researcher Jr. (Supervisor 3 per

Kantar Millward Brown & TNS

Mar 2011 - Jul 2012 (1 year 5 months)

Preparation, translation, review of questionnaires, briefs, and planning quantitative methodologies for different types of projects. •Creation in the elaboration of guide of topics for qualitative studies and mystery shopping and training and supervised the field projects and presentation of insights found to the clients. •I work for clients such as: Unilever, PG, Telmex, Telnor, L'oreal, Energizer, Santander, Coca Cola, Kraft Foods, Hershey's, Lenovo, Intel, Castrol, Ferrero, Samsung, Google, Visa, Nokia, Henkel, Apple.

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and Modern Coordinator (Supervisor of 15)-Sep'15-Sep'16

Refreshing Beverages and Tea

Management of sales compensation, execution and development of core, core plus and premium brands through trademkt programs and campaigns in the traditional, modern and ecommerce channel. •Responsible of the development plan for customer recovery based on a loyalty and incentive program. •Management of the control of OPEX and CAPEX budget of the area. •Trademarketing and Retail campaign planning for B2B and B2C and management of suppliers, design to create promotions for planning and coordination for commercial strategies to execute in the market. •CRM management to track the performance of the vendors pipeline and measure the trade marketing initiatives and client's feedback to create strategies to close new clients and a good level o

Edgar Mariscal Gallegos

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