Edgardo Martinez Sales Manager

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Business Development Manager

MPM Staffing

Jan 2024

• I expanded customer portfolio by 30% • I closed long-term contracts • I managed business development, focusing on B2B sales strategies and operations, including identifying new business opportunities, generating qualified leads, and managing the full sales cycle across B2B SaaS and technology industries. • I used CRM tools and platforms such as Salesforce, HubSpot, Apollo, and LinkedIn Sales Navigator to optimize customer management, build pipelines, qualify prospects, negotiate contracts, and close deals. • I implemented prospecting and cold calling tactics to identify and qualify business opportunities, maintaining a robust sales pipeline while following email deliverability best practices, including domain authentication (SPF, DKIM

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Sales Manager

B2B Fintech

Jan 2023 - Jan 2025 (2 years 1 month)

• Increased market penetration by 30% • Generated revenue growth of 25% YoY • Improved forecasting and pipeline performance • Leveraged experience in corporate event management to organize high-impact industry seminars and summits that strengthened strategic client relationships and facilitated lead generation at the corporate level. • Applied expertise in entertainment sales methodologies within high-pressure environments at Cisco and HubSpot to refine negotiation strategies and secure complex, large-scale service contracts. • Managed outbound email campaigns and cold outreach using HubSpot, Apollo.io, Salesforce, and LinkedIn Sales Navigator, while maintaining email deliverability best practices such as domain authentication (SPF, DK

Senior Account Executive

Thumbtack

Jan 2022 - Jan 2025 (3 years 1 month)

• I closed +46 deals in Q1 surpassing revenue goals • I reached 215% quota (President's Club) • I managed the entire sales cycle • I built a high volume outbound pipeline, utilizing HubSpot, Apollo, and LinkedIn Sales Navigator to execute prospecting campaigns and maintain email deliverability best practices, including domain authentication (SPF, DKIM, DMARC) and list segmentation. • I implemented data-driven systems to optimize the sales process and improve performance. • I developed and implemented participation marketing strategies to improve the relationship with the customer and encourage sales opportunities. • I organized and managed corporate events to generate business opportunities and strengthen relationships with customers.

Territory Sales Manager

MarketStar

Jan 2019 - Jan 2020 (1 year 1 month)

• Generated pipeline growth 5x • I consistently exceeded sales targets • I enthred portfolio growth through participation marketing strategies, ensuring the effective presentation of products and services to potential customers. • Organize corporate events to strengthen customer relationships and present new offers, which led to greater sales opportunities. • I managed and optimized corporate sales efforts within the assigned territory to maximize revenue and market share, utilizing outbound email campaigns and maintaining deliverability best practices such as domain authentication (SPF, DKIM, DMARC). • Leveraged experience in entertainment sales through specialized projects with Marketstar, including campaigns for Waze and Netscout, which

Sales Manager

Cisco

Feb 2008 - May 2016 (8 years 4 months)

As Sales Manager, I am responsible for driving revenue growth and managing a high-performing sales team. My expertise lies in B2B sales, including outbound sales and closing deals, with a strong focus on prospecting and lead management. I leverage my skills in CRM optimization, including Salesforce and HubSpot, to effectively manage customer relationships and track sales pipelines, while maintaining email deliverability best practices such as domain authentication (SPF, DKIM, DMARC) to maximize campaign performance. My experience extends to financial management and analysis, with proficiency in financial modeling and revenue operations, ensuring robust business operations. I also possess strong data analysis and reporting capabilities, util

Edgardo Martinez

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