+15 years experience in developing and implementing communication strategies for various national and international companies and institutions in all relevant media channels. Very experienced in communication, storytelling and marketing - with a digital mindset and understanding. Enthusiast of people, experiences and trends - highly self-driven but also a team player.
Striving for continuous growth - professionally and personally.
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Head of Communications
Komoot
Nov 2023 - Current(3 years)
Responsible for the creation and implementation of komoot's overall communications strategy.
Senior B2B Communications Manager
Komoot
Sep 2021 - Nov 2023(2 years 3 months)
Creation and implementation of a B2B communications strategy including content strategy, positioning, brand building and content marketing.
Defining and managing various relaunch projects like B2B newsletter, sales material and B2B website in collaboration with internal stakeholders and external agencies. Kicking-off B2B PR and B2B paid ads activities to gain awareness in the relevant target group and leads.
Testing new tactics to learn, if they provide value to our communication strategy and fuel our business objectives in B2B.
Einsatz in der lz.net-Redaktion, Aufbereitung und Onlinestellen von Printartikeln
Produktionsassistenz
Hessischer Rundfunk
Nov 2006 - Apr 2011(4 years 6 months)
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komoot for Business Website: relaunch and management
Aug 2022
Relaunch of komoot's B2B website from defining the strategy to implementation of the project including agency handling. Developing a consistent ongoing storytelling as well as a roadmap for future improvements and releases.
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komoot for Business Newsletter: relaunch and management
Jan 2022
Relaunch and management of the komoot for Business monthly newsletter. Implementation of a content strategy with relevant information and inspiration for marketing representatives in tourism, outdoor brands, transportation, nature conservation and associations.
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Beko Eurocucina
Dec 2019 - Apr 2020(5 months)
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Grundig Eurocucina 2020
Dec 2019 - Apr 2020(5 months)
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Mercedes Benz EQ
Jul 2019 - Oct 2019(4 months)
Concept and text for an innovative networking via NCF technology, interaction modules and interfaces
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Stitching Europe
Apr 2019 - Dec 2019(9 months)
Identifikationsstiftende, künstlerische Interventionen im öffentlichen Raum der Europäischen Union
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Magnum House of Play
Oct 2018 - Jul 2019(10 months)
Pop-up mit zahlreichen Brand- und Product-Experiences in Berlin und Wien.
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Viessmann Messeauftritt ISH 2019
Jun 2018 - Apr 2019(11 months)
Konzeption, Redaktion und Text für eine interdisziplinäre und kraftvolle Messepräsenz (Ausstellung, Programm und digital Layer) auf knapp 3.000 qm auf der internationalen Leitmesse ISH.
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Sternenbilder - Eine Symphonie für die Frankfurter Altstadt
Jun 2018 - Sep 2018(4 months)
Anlässlich der feierlichen Einweihung der „Neuen Altstadt“ (28. – 30. September 2018) spielen am 29. September um 21:45 Uhr LED-Drohnen die Hauptrolle in der Inszenierung „Sternenbilder – Eine Symphonie für die Frankfurter Altstadt“. Bei unserer Drohnen-Choreographie verschmelzen direkt über dem Main Lichtspiel, eigens komponierte Musik und Sprach-Passagen zu einer Hommage an Frankfurt. Im erzählerischen Zentrum der „Sternenbilder“ stehen neben herausragenden Persönlichkeiten und Figuren der Stadt auch prägende Ereignisse und Landmarks.
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THE ARTS+
Apr 2017 - May 2018(1 year 2 months)
THE ARTS+ is a fair, business festival and international meeting place for the culture and creative industries, launched in October 2016 during the Frankfurter Buchmesse. The goal of the new format is to exploit the potential of digitalisation for creative content and to develop new business areas. International artists, opinion leaders and experts as well as an impressive range of exhibitors present innovative approaches from the fields of publishing, museums, architecture and design, brands and agencies.
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Bookfest der Frankfurter Buchmesse
Aug 2016 - May 2018(1 year 10 months)
Neues Veranstaltungsformat mit zahlreichen Events in Frankfurter Gastronomien.
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Ehrengast der Frankfurter Buchmesse
Jun 2016 - May 2018(2 years)
Seit 1976 begrüßt die Frankfurter Buchmesse in jedem Jahr ein Land oder eine Region als ihren Ehrengast.