Digital Marketing and Content Executive
UKBased Finance Broker
Sep 2021 - Oct 2022 (1 year 2 months)
I worked solo on a marketing team, setting up projects from scratch for a business that had previously not invested in marketing themselves. I started email campaigns, social media marketing calendars (managed LinkedIn, Instagram, Facebook and Twitter) , designed lead gen magnet PDFs to link to buttons on the website, wrote 50+ blog posts using SEO best practices, and much more. We started a LinkedIn Newsletter which got 300 subscribers in the first day - for a team of just 8 and not a high social following at the time, it was impressive. I also grew the LinkedIn following from 200 to over 1000 in my time in this role, really helping this small business get reach.