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Content Marketing Consultant

SmartRecruiters

Mar 2024 - Current (2 years 5 months)
Technical Content Writer & Social Media Manager

Mindera

Nov 2022 - Mar 2024 (1 year 5 months)

Worked as a Technical Content Writer at a global company with teams from around the world. My goal was to turn complex tech concepts into accessible and easy-to-digest information. I helped to educate teams and I worked closely with Product Owners, Frontend and Backend Devs, and Scrum Masters to produce product documentation and case studies on our services. I also wrote blogs, handled social media accounts, and put together branding documentation.
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Search Engine Optimization Analyst

Recruitment Niche YouTube Channel

Jun 2022 - Jan 2023 (8 months)

- Utilised tools such as Keywords Everywhere and TubeBuddy to help with SEO research, competitor channel audits, video script writing, and video description writing - Contributed to a 200% increase in channel subs
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Digital Marketing and Content Executive

UKBased Finance Broker

Sep 2021 - Oct 2022 (1 year 2 months)

I worked solo on a marketing team, setting up projects from scratch for a business that had previously not invested in marketing themselves. I started email campaigns, social media marketing calendars (managed LinkedIn, Instagram, Facebook and Twitter) , designed lead gen magnet PDFs to link to buttons on the website, wrote 50+ blog posts using SEO best practices, and much more. We started a LinkedIn Newsletter which got 300 subscribers in the first day - for a team of just 8 and not a high social following at the time, it was impressive. I also grew the LinkedIn following from 200 to over 1000 in my time in this role, really helping this small business get reach.

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