Brent Mackinnon

Brent Mackinnon

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VP Product Marketing & Developer Advocacy — WooCommerce
Nova Scotia, Canada

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Jobs verified_user 0% verified
  • Automattic
    VP Product Marketing & Developer Advocacy — WooCommerce
    Automattic
    Dec 2024 - Current (1 year 10 months)
    Lead product marketing and developer advocacy strategy for WooCommerce, focusing on attracting and retaining high value merchants and supporting the global developer ecosystem. Own platform positioning and messaging strategy, drive competitive intelligence initiatives, and oversee comprehensive enablement programs.
  • Automattic
    Product Marketing & Developer Advocacy Lead — WooCommerce
    Automattic
    Aug 2023 - Dec 2024 (1 year 5 months)
    Led developer advocacy and community team, aligning with company goals and engaging a global commerce developer community. Developed go-to-market strategies for new developer products and rebuilt and launched developer website, blog, newsletter, meetup program, and documentation to enhance educational resources.
  • Automattic
    Senior Product Marketing Manager — WooCommerce
    Automattic
    Sep 2020 - Aug 2023 (3 years)
    Led go-to-market strategies for new product launches and conducted market research to optimize product-market fit, pricing models, and packaging options. Developed consistent product messaging across all channels and created successful multi-channel marketing campaigns.
  • Automattic
    Product Marketing Manager — WooCommerce
    Automattic
    Dec 2018 - Sep 2020 (1 year 10 months)
    Executed digital marketing strategies and multi-channel go-to-market campaigns. Analyzed campaign performance and provided data-driven insights to inform marketing strategies.
  • Dash Social
    Product Marketing Manager
    Dash Social
    May 2017 - Aug 2018 (1 year 4 months)
    As the first product marketer at Dash, I led product marketing strategy for their platform during rapid growth from $1M to $6M+ ARR. Developed go-to-market strategies for new product launches and created sales enablement resources that helped scale customer base from 20 to 100+ enterprise brands. Also launched their first AI product before it was cool.
  • Time Space Media
    Manager, Paid Media
    Time Space Media
    May 2016 - May 2017 (1 year 1 month)
    Led paid media strategy and execution for key agency clients across digital channels. Managed client budgets, optimized campaign performance to exceed ROI targets, and mentored team members on digital advertising best practices.
  • Time Space Media
    Digital Analyst
    Time Space Media
    Sep 2015 - May 2016 (9 months)
    Analyzed cross-channel campaign performance data to provide actionable insights. Built custom reporting dashboards to track KPIs and conducted A/B testing to improve campaign results.
  • Time Space Media
    Digital Marketing Coordinator
    Time Space Media
    Apr 2014 - Sep 2015 (1 year 6 months)
    Executed digital advertising campaigns across search, social, and display channels. Monitored campaign performance, implemented optimization adjustments, and created performance reports for client meetings.
  • Colour
    Account Coordinator
    Colour
    Feb 2012 - Jul 2012 (6 months)
Education verified_user 0% verified
  • St Francis Xavier University
    B.B.A, Business Administration
    St Francis Xavier University
    Jan 2007 - Jan 2011 (4 years 1 month)
Projects (professional or personal) verified_user 0% verified
    Awards verified_user 0% verified
    • I
      Bronze Medal - 2017 Globe and Mail Young Lions Young Marketers
      Issued by Globe and Mail Young Lions Young Marketers
      Third Place Finish in 2017 The Globe and Mail Young Lions Media Cohort
    This is a community-created genome.