Justin Genovese
About
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Creative Direction + Brand Design + Performance Marketing
Los Angeles, California, United States
Résumé
Jobs
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VP of MarketingMangomintSep 2025 - Current (1 year 2 months)- Head of Growth ServicesMangomintDec 2024 - Sep 2025 (10 months)As the Head of Growth Services at Mangomint, I lead a small in-house team across video, copywriting, and creative operations to support our Growth initiatives. The role blends creative direction with execution, bringing hypotheses, experiments, and ideas to life across various channels. Since this is a new function, I’ve been building the team from the ground up—defining processes, refining workflows, collaborating with partners, and continuously evolving as we learn what works.
- Creative DirectorLevel Capital PartnersAug 2023 - Dec 2023 (5 months)I served as the Creative Director and Lead Designer for one of L5's big-bet consumer service brands, GoDog, a premium pet hospitality business.
During my contract, I worked closely with the marketing, product engineering, and operations teams to deliver several critical initiatives that utilized the launch of a new location to develop processes and systems that the corporate team and, eventually, franchisees could use for future store openings.
My key duties in the role:
- Refresh GoDog's look and feel while maintaining the core elements of the existing branding
- Create a brand design system that GoDog can utilize across all customer touchpoints
- Build a scalable and repeatable GTM process for all d - Director, Brand CreativeRingCentralFeb 2022 - Jan 2023 (1 year)
- Senior Brand Design ManagerRingCentralSep 2021 - Feb 2022 (6 months)
- Acting Creative & Marketing LeadOpen Path Psychotherapy CollectiveMay 2020 - Aug 2021 (1 year 4 months)I came aboard to help identify opportunities to improve the therapist member's journey from awareness to customer success. I worked across the organization and with contract partners. My role included:
- Conducting full marketing, design, and product audit of the business
- Evaluation of competitive landscape
- Conducting persona and brand positioning workshops
- Standardizing internal nomenclature
- Leading resource management and development of business dash
- Building detailed therapists customer journey map
- Advising on best practice on user experience and creative execution
- Ensuring cross-functional collaboration
- Advising on creative strategy and content production
- Leading - JCreative Director & Performance DesignerJustin GenoveseApr 2020 - Sep 2025 (5 years 6 months)Most recently, I've worked as a contract Fractional Creative Director focused on the tech sector. However, I'm open to the right full-time role. I provide organizations with a seasoned Creative Director and Lead Designer who can serve as a player/coach with experience managing an in-house team and creative contractors. I know how and where to fit in and what questions to ask to align creative goals with business objectives. I've worked across all creative mediums to deliver cohesive and impactful creative, whether in a start-up or growth environment. I'm open to working with clients remotely and on-site.
- Chief Creative OfficerMangomintSep 2018 - Apr 2020 (1 year 8 months)Mangomint is a platform for salons and spas that provides them with everything they need to run their business. This includes a modern booking system as well as personalized, on-demand marketing services.
As Mangomint grew, my role adapted to meet the needs of the business. My primary focus became brand and customer growth.
- Lead all creative and marketing initiatives
- Lead customer-facing marketing platform effort
- Shared management responsibilities for sales development
- Managed internal and contract creative resources
- Worked cross-functionally with product and customer success team
- Worked with other senior management to guide business goals/direction - Chief Creative OfficerMangomintApr 2017 - Aug 2018 (1 year 5 months)As one of the founders of Mangomint, my primary responsibilities were to develop our creative strategy, design the digital product, and build and evolve the Mangomint brand.
- Performed market research and competitive audits
- Formulated go-to-market strategy with founding team
- Designed UX/UI of digital product
- Developed brand look, feel, and tone
- Implemented internal creative processes
- Managed customer relationships - rSenior Graphic & Interactive DesignerreflectaJul 2012 - Jan 2013 (7 months)Worked closely with Medibank, one of Australia's largest healthcare providers, to evaluate, develop and design a new customer-centric approach to their business. While with reflecta I was tasked with concept creation, user-experience development and a heavy focus on interaction and interface design.
reflecta.com.au - Integrated Art DirectorTBWAAustraliaJun 2011 - Jun 2012 (1 year 1 month)Working on integrated campaigns with a key focus in providing digital ideas and expertise to clients like ANZ, Nissan and STIHL.
- JFreelance Art Director | Graphic DesignerJustin Genovese DesignFeb 2010 - Aug 2017 (7 years 7 months)I worked as a contractor on various projects in the US and abroad. My work ranged from leading the redesign of a Fortune 500 company's website, developing new packaging for a beloved U.S. CPG brand, and improving the user experience for the largest digital on-demand creative community.
Constellation Brands
• Ventura Foods
• Talenthouse
• Nissan Foods
• Waternative - Freelance Art DirectorHIGH WIDE HANDSOMEJan 2010Worked to develop interactive concepts and layouts for several Guthy|Renker properties, which included Sheer Cover and Cindy Crawford's Meaningful Beauty.
- Art DirectorIgnitedJan 2008 - Jan 2010 (2 years 1 month)Worked with clients such as Sony, Bravo, Oxygen, RealD, Cartoon Network, US Army, GameTap, Ubisoft and Poynt
- Graphic DesignerIgnitedJan 2007 - Jan 2008 (1 year 1 month)Worked closely with the Design Director on projects for LA Weekly, Sony, Activision, Ubisoft, THQ, EA, Poynt, Playa Vista and Agility
- Graphic DesignerLive Nation Trunk Ltd ConceptsJan 2006 - Jan 2007 (1 year 1 month)Worked in a special department that developed one off projects and pitch work for clients like Anthill Trading Company, Josh Groban, Led Zeppelin, Miles Davis, Hard Rock Cafe and Beacher’s Madhouse.
- JFreelance Graphic DesignerJustin Genovese DesignJan 2005 - Jan 2008 (3 years 1 month)Worked closely with several regional clients like Southern Bank Equipment (& Supplies), Peachstate ATMs, Branded Products, Red Twig Gallery and Siemens to develop brand and design-focused solutions.
- AGraphic Design InternAdamsMoriokaJan 2005Worked closely with Senior Designer, Volker Durre on projects for clients like Sundance Institute, AIGA, Abode, CoArchitects and Nick Jr.
Education
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- Graphic Design, Art DirectionMiami Ad School Atlanta Portfolio CenterJan 2003 - Jan 2005 (2 years 1 month)
- Business Administration, Major: Business Marketing (Honors) Minor: Studio ArtUniversity of North Carolina WilmingtonJan 1999 - Jan 2003 (4 years 1 month)