Houston Fraley
About
Detail
Founder and CEO
Florida, United States
Résumé
Jobs
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Founder | CVO | CEOSymple LendingJan 2021 - Current (5 years 6 months)- Vice President OperationsAlleviate Financial SolutionsMar 2020 - Apr 2021 (1 year 2 months)
- Business AdvisorAmericorJul 2019 - Dec 2019 (6 months)
- Vice PresidentAmericorOct 2016 - Jul 2019 (2 years 10 months)Recruit, hire and manage world-class, multidisciplinary team of 130 responsible for various sales functions. Developed, guided and coached top-performing national sales team. Created highly competitive compensation programs and implemented measures for being named as one of the “Best Places To Work in Orange County”. Formulated and implemented sales forecasts to ensure projected volume and profitability goals were met. Planned and coordinated sales planning and market analysis initiatives, including market research, competitive product evaluation and sales-technique training. Instrumental in increasing sales volume by 92% year over year (YOY). Drove growth of national sales team by 30% over three years. Development and implementation of S
- FChief Executive OfficerFraley MediaMar 2016 - Dec 2019 (3 years 10 months)Reach targeted audiences by melding practical and creative concepts to formulate razor-sharp marketing strategies. Perform in-depth data analysis of consumer behavior and brand audience in order to shift gears at a moment’s notice to stay relevant. Assemble and lead top-flight account management team. Led team in engaging directly with customers and analyzing metrics and insights for use in strategic recommendations. Skillfully leverage creative design and content to pinpoint and capture consumers through highly tailored multi-platform marketing. Expertly employ paid media, as well as organic audience engagement, to maximize engagement across multiple social media platforms and gain conversions. Conceptualized and implemented procedures fo
- LChief Operating OfficerLocal LighthouseJul 2015 - Mar 2016 (9 months)Fully managed company’s daily operations, including marketing, human resources, information systems and sales. Formulated, forecasted and managed 3-year business plans and budgets, making regular adjustments to anticipate and respond to market fluctuations. Developed and facilitated optimal execution of business and marketing strategy.
- LVice President of SalesLocal LighthouseFeb 2011 - Jul 2015 (4 years 6 months)Assembled, guided and coached top-performing national sales team. Created highly competitive compensation programs and implemented measures for making company an “employer of choice” for sales staff. Formulated and implemented short- and long-term strategic plans and sales forecasts to ensure projected volume and profitability goals were realized. Planned and coordinated sales planning and market analysis initiatives, including market research, competitive product evaluation and sales-technique training.
- VPresidentVersatile One SolutionsApr 2007 - Feb 2011 (3 years 11 months)Collaborated with clients to formulate and implement pioneering marketing strategies. Conceived and implemented multi-year business plans and budgets. Conducted in-depth analysis of operational growth and revenue projections. .
Education
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- BS, Business, Management, Marketing, and Related Support ServicesMorehead State UniversityJan 2001 - Dec 2004 (4 years)
Projects (professional or personal)
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