Romana Van Der Land

I am a sales professional with a passion for helping organizations solve complex business challenges through technology. My career has been built at the intersection of SaaS, fintech, automation, and enterprise sales, where I partner with business and technology leaders to identify opportunities for growth, efficiency, and digital transformation. I enjoy understanding how organizations operate, uncovering strategic priorities, and connecting those challenges to solutions that deliver measurable business impact. Currently, I am a Sales Development Representative at Workato, helping enterprise organizations explore how automation, integration, and orchestration can streamline operations, improve productivity, and accelerate innovation. Prior to Workato, I worked in the financial automation space, partnering with finance and treasury stakeholders across the Benelux region. This experience provided a strong foundation in enterprise sales, complex buying processes, and value-based conversations with senior decision-makers. I am passionate about technology, entrepreneurship, continuous learning, and building genuine relationships. My goal is to continuously grow both personally and professionally while creating lasting value through innovation, business, and the people I work with. Always open to connecting with professionals in SaaS, automation, fintech, and entrepreneurship.