Andrea Klemm
About
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Chief of Staff to the CEO
Saint Paul, Minnesota, United States
Résumé
Jobs
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Chief of Staff to the CEOChainguardMay 2024 - Current (2 years 5 months)- AStrategic Marketing ConsultantAK ConsultingAug 2023 - Apr 2024 (9 months)I provided hands-on consulting services that helped companies translate customer insights into business strategy and marketing communication plans.
For a global communications client, I helped refine their positioning and go-to-market strategy for a small business owner-targeted program. I used data analysis and user interviews to uncover strategic insights and powerful user stories. - Professional developmentCareer BreakSep 2022 - Aug 2023 (1 year)After closing the joint venture between Optum Store and Red Ventures (digital health media brands), I opted to return to school and step into a non-profit leadership role. Time away from commercial work gave me a chance to explore and experiment with new skills and ideas including:
• Earning a digital marketing master's certificate from Kellogg and industry certifications from Google, Hubspot, and SemRush
• Revitalizing a volunteer-based organization by: relying on human-centered design principles to improve the volunteer experience, tapping my relationship-building skills to secure partnerships with large school districts and elected officials, and using my operational discipline to optimize our team’s effort
• Pursuing a fe - Chief of Staff to the CEO of Optum’s Direct-to-Consumer Digital Health BusinessUnitedHealth GroupOct 2019 - Aug 2022 (2 years 11 months)Hired as the first employee by the Direct-to-Consumer CEO to help create a consumer-driven e-commerce health and care business. In less than three years, we built a $150+-million-dollar Optum Store business that closed a joint venture with the country’s largest health media company.
By its nature, a chief of staff’s job is ambiguous, particularly when both the role and business are new. I wore many hats, most notably:
• Served as a trusted executive advisor and proxy for the CEO on several strategic initiatives.
• Crafted countless communications for Fortune 5 C-suite executives. The narratives were instrumental in securing multiple funding rounds, incremental operating budget as we surpassed key performance milestones, - Director, Digital Innovation Portfolio ManagementUnitedHealth GroupJul 2017 - Sep 2019 (2 years 3 months)Optum’s Innovation R&D division served as digital product innovation consultants for business units across UnitedHealth Group. Reporting to the Dept. Head, my role was to create enough guardrails to ensure our innovation portfolio, communications strategy, and business operations were moving in the same direction.
A few moments from the highlight reel include:
• Led creation of the product strategy, roadmap, delivery, and ongoing management of innovation portfolio software. Initially built only for internal use, the software’s user-friendly design drove adoption by other innovation teams.
• Drove performance reporting and operating discipline improvements that created critical transparency for retaining our multi-milli - Director Business IntelligenceUnitedHealth GroupNov 2015 - Jul 2017 (1 year 9 months)Blending my master’s analytics degree and my product innovation experience, I was asked to build a business intelligence function within Optum Technology’s innovation division. During my tenure in the newly created role, I developed a comprehensive strategy, implemented Domo (BI software), and mentored the team to ensure our data-backed narratives had clear connection to the business strategy.
- Digital Innovation CatalystUnitedHealth GroupSep 2014 - Nov 2015 (1 year 3 months)I worked with a team of entrepreneurs, designers, developers, and growth hackers to quickly identify problems and iteratively develop new businesses to improve healthcare. Our incubator – orbiting in the gravitational pull of Fortune 5-ranked UnitedHealth Group – relied on lean startup processes, human-centered design methods, and a get-it-done mentality.
My role was to solve problems. Depending on the context, I tapped the skills and mindset of an entrepreneur or operator. During my tenure, I developed a peer-driven care business concept, project managed the launch of a lunchtime nutrition business, and implemented new financial discipline to improve the team’s sustainability. - Director, Research & Strategic InsightsTribune CompanyDec 2010 - Jul 2014 (3 years 8 months)I took responsibility for a nationally distributed team during a highly tumultuous time for the company and media industry. The team transformed from traditional market researchers to consumer insight strategists serving 75+ brands (e.g., Los Angeles Times, Chicago’s WGN-TV, ForSaleByOwner.com). Despite the ambiguity of bankruptcy and numerous CEO changes, the team with diverse experiences jelled and had an absolute blast together - all while substantially increasing our impact on the business.
During my tenure, I introduced an agile research approach and added the company’s first human-centered design innovation team. In the proce - Senior Manager Strategic MarketingChicago Tribune Media GroupFeb 2010 - Nov 2010 (10 months)In this newly created role, I increased the Chicago Tribune’s utilization and impact of consumer insights through the use of customer segmentation, lead user co-creation sessions, and other new-to-Tribune methods.
Additionally, I led the overhaul of our B2B brand and go-to-market strategy. The work included brand strategy and positioning, visual identity, campaign design and execution, and a complete rebuild of digital assets. - Sales Enablement LeaderChicago Tribune Media GroupJan 2005 - Jan 2010 (5 years 1 month)Influenced advertising sales through a diverse range of marketing activity for industries ranging from entertainment, automotive, real estate, and retail.
Led marketing efforts through the integration of print and digital sales reps – streamlining training for sellers while concurrently building digital proficiency within the marketing group. - Media Planning & Analysis RolesKohls Department StoresJan 2002 - Jan 2005 (3 years 1 month)The company was scaling quickly during this time. My role included market analysis, competitive intelligence, media planning, contract negotiations, and market pro forma contributions.
Education
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- B.S, MarketingMarquette UniversityMinors in Communication Studies, Japanese Studies
Studied abroad at Sophia (Jochi) University in Tokyo, Japan - Master's Certificate, Digital MarketingKellogg Executive EducationAug 2022 - Jan 2023 (6 months)After spending a few years in adjacent rather than pure marketing roles, I attended the Kellogg program to ensure my skills included the latest thinking, techniques, and tools in digital marketing. My capstone included developing a digital centric go-to-market strategy for a new credit card rewards program targeting acquisition at a new segment of the market.
Coursework included: marketing automation and other AI applications, content strategy, digital channel strategy, marketing attribution, SEO, paid search, social media marketing, email marketing, and more - Master of Science (M.S, Market AnalysisDePaul UniversityJan 2012 - Jan 2013 (1 year 1 month)Taking on a new research role significantly stretched my existing skill set. I returned to school to bolster my on-the-job learning with both cutting-edge and foundational research and data analysis techniques. My courses covered artificial intelligence applications, data modeling, and core marketing research techniques.
My coursework directly influenced several projects on the job, such as developing a tiered pricing strategy for a new mobile app, using conjoint analysis to hone the feature set of a new specialty news product, leveraging cluster analysis to refine market segmentation targets, and creating a multivariate linear regression model to assess ad performance.
Coursework included: pricing strategy, qualitati - MBADePaul Driehaus College of BusinessJan 2008 - Jan 2010 (2 years 1 month)Continuing to build on my international business undergrad degree, I chose to complete a leadership course in Bahrain (the first DePaul MBA student to travel to the partner school in Manama for a course) and an international marketing study in Germany.
Coursework included: leadership and change management, brand building and management, strategy and planning, business conditions analysis, financial analysis, IT management, among others
Projects (professional or personal)
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