Shellie Hutchens

Strategy Consultant

Demandbase

Jul 2024 - Current (2 years 4 months)

Vice President, Client Success

McGaw

Jan 2024 - Jul 2024 (7 months)

Manager, Marketing & Business Development

Kalamuna

Nov 2023 - Dec 2023 (2 months)

Director of Professional Services

Terminus (by DemandScience)

May 2021 - Jul 2023 (2 years 3 months)

Led an Implementation Team, a Business consulting team and a Training & Enablement team to impact customer experience, retain customers and grow services business at Terminus, a Leader in 2022 Gartner® Magic Quadrant™ and The Forrester New Wave™: for Account-Based Marketing (ABM) Platforms!

Professional Services Consultant

Terminus (by DemandScience)

Mar 2021 - May 2021 (3 months)

Worked directly with customers to create strong, strategic marketing plans focused on driving ABM results including brand awareness, opportunity creation, pipeline expansion and retention, as well as executing on those plans for customers that needed additional support.

Director of Marketing

Leadership Strategies

Aug 2018 - Mar 2021 (2 years 8 months)

Manage and drive all marketing strategy, content and team members for the #1 Facilitation and training company in the US. Key Accomplishments - Drove 25% improvement in lead quality and conversion through new marketing plan and strategy to account for lack of marketing team for almost a year. - Led organization through first rebrand in 26 years, resulting in a 90% satisfaction rate among clients and internal stakeholders. - Launched digital transformation across the organization's digital properties, including a new website resulting in a 100% increase in traffic, conversions and editorial experience. Using open source technology to allow for more customized, real-time experiences. - Pivoted an entire brand and business model to promote new

Director Of Client Services & Account Management

Mediacurrent

Mar 2017 - Aug 2018 (1 year 6 months)

Department Leader for Client Services team tasked with producing 60%-70% of the organization’s revenue Key Accomplishments - Managed the Client Service team that has produced more than 127 new opportunities, meeting or exceeding all set revenue targets. Exceeded 2018 revenue goals by 15%. - Responsible for account health and growth of 40 enterprise accounts in digital strategy, professional services and strategic consulting. - Personally managed accounts, contributing to $2.2M of recurring revenue. - Introduced several new innovative strategies that have led to a new company best in client retention, 88.8% retention rate across accounts managed by the client services team. - Built infrastructure for managing client program portfolios focuse

Director of Marketing

Mediacurrent

Mar 2015 - Mar 2017 (2 years 1 month)

Driver of all marketing strategy, content and team members for world class, full-service digital agency Key Accomplishments - More than 50% of new business directly connected to Marketing activities, resulting in sales of more than $4M. - Established new marketing team structure, including team member profiles, job descriptions, day-to-day and long-term KPIs. - Established Account Based Marketing approach to drive new revenue from customers using intent and engagement signals - Managed a team of 4 direct reports and more than 50 content contributors. - Acted as a brand ambassador of Mediacurrent at client events, trade shows, and conferences. - Led Marketing Automation Workshops to clients to grow partnerships.

Senior Marketing Manager

PrimeRevenue

Oct 2014 - Mar 2015 (6 months)

Managed all marketing strategy, content and team members for global B2B SaaS Supply Chain Finance corporation to grow and expand lead generation among IG, $2 Billion+ revenue earning companies Key Accomplishments - Created the company's first comprehensive content marketing campaign, resulting in a 500% increase in lead generation during month 1 of implementation. - Created a multi-channel campaign for non-trading suppliers resulting in a 300% increase in year-end revenue generation from previous year. - Earned first ever buyer client case study approvals, historically unsuccessful throughout the industry, resulting in 3 commitments including Kellogg’s, Stanley Black & Decker and Big Lots. - Managed international marketing efforts with a te

Vice President - Marketing and Client Services

Headway Marketing

Jan 2013 - Oct 2014 (1 year 10 months)

Responsible for new business strategy and revenue team leadership, proven results to drive revenue Key Accomplishments - Create and implement business development and lead generation strategy resulting in consistent client acquisition and existing client growth. - Develop sales tracking and reporting system, including CRM strategy and build out (Salesforce.com) to exceed lead generation and outreach goals by 231%. - Build company-wide pricing model and program development best practices resulting in a 150% increase in profitability. - Craft new prospect strategy proposals, as well as participate in new business pitch teams that have consistently r

Assistant Vice President Client Services

Headway Marketing

Jan 2010 - Jan 2013 (3 years 1 month)

Account director and client service team lead for all Career Tech division accounts - Managed client relationship and development strategy resulting in CRM acquisition of more than 200,000 targeted potential customers via hyper-local marketing execution, exceeding client goals and expectations for all identified KPIs - Developed and managed more than 10 national and regional marketing campaigns for clients to produce measurable ROI, including increased brand awareness and product sales, resulting in 300% annual growth rate in top-line revenue for division - Increase division profitability by consistently improving efficiency by creating systems and process that have been implemented company-wide, including tracking and reporting systems to

Senior Account Executive/Director of Vendor Services

Headway Marketing

Sep 2004 - Jan 2010 (5 years 5 months)

Responsible for account management and project execution to meet client objectives - Oversaw all production and fulfillment of program items including the production of more than 100 million customized athletic tickets for high schools across the country - Managed all inside sales calls to 7,000+ high schools, consistently exceeding phone outreach and achieving confirmation goals of 80%+ for 6 consecutive years - Created training and promotional materials used by all execution and school outreach staff - Set team and individual goals for school outreach staff - Cultivated and maintained more than 20 vendor relationships, overseeing all project management and execution - Negotiated vendor contracts resulting in company-wide savings and best

Analyst I/II

NSA Media

Mar 2004 - Sep 2004 (7 months)

Market analyst responsible for pre-print advertisement placement in newspapers across the country - Conducted market analysis for clients including first analysis of new services/products as well as existing markets - Developed a print coverage plan for each market by maximizing coverage area and recommend media buys in more than 1,500 newspapers nationwide - Created and presented statistical reports and coverage summaries to client - Prepare and distribute reports for internal and external meetings

Marketing Associate

Atlanta Ballet

May 2003 - Aug 2003 (4 months)

Public relations position responsible for supporting ballet company productions, continued education and community outreach efforts - Worked with marketing team to implement annual sales and marketing strategy - Assisted in all communications with press including ballet liaison for community service requests - Created, maintained and expanded public relations and related databases - Served as primary copywriter for press materials

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Shellie Hutchens

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