Justin Gutwein
About
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Head of Video Marketing
Indianapolis, Indiana, United States
Résumé
Jobs
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Head of Video MarketingOutreachNov 2023 - Current (2 years 11 months)- Director of Content & Product MarketingERUDITMar 2023 - Aug 2023 (6 months)• Led Product & Content Marketing Strategies
• Produced & Launched The Employee Experience Experience Podcast
• Worked with the rest of the Marketing Leadership team to develop new messaging & and positioning for the GTM function
• Worked with product team to develop a new Onboarding Process
• Directed the digital experience from prospect to onboarding
• Developed Sales Enablement Plan with Sales Leader - Board MemberIndy MarketersDec 2022 - Dec 2025 (3 years 1 month)
- Creative Director of Studio6 (Video Content Strategy & Production)SenseJul 2020 - May 2022 (1 year 11 months)• Directed content program with a 'video-first' strategy
• Partnered with leadership across the organization to drive business goals
• Produced the award-winning video podcast 'TalkingSense'
• Developed award-winning Branded Content mapped to buying stages
• Led remote team of editors, animators, cinematographers, and designers
• Achieved over one million views on YouTube
• Achieved above industry-average engagement rates - Content Marketing ManagerSenseJun 2019 - Jun 2020 (1 year 1 month)• Implemented a 'video-first' content strategy
• Researched and Implemented a content management systems including Uberflip and Wistia
• Used 6sense data to drive content strategy - Director of Video Strategy & ProductionAppirioMar 2017 - May 2019 (2 years 3 months)Developed and implemented global video and digital content marketing strategies for Salesforce, Workday, and Google campaigns
• Ensured consistency and quality of video production globally - Producer / DirectorStartuplandJan 2013 - Dec 2016 (4 years)• Produced, Directed, Shot, & Edited a feature-length documentary and 6-part series featuring Steve Case, Alexis Ohanian, and many other top tech entrepreneurs
• Raised $85k on Kickstarter
• Partnered with the World Bank to screen in over 40 countries
• Named #1 Documentary for Entrepreneurs by Inc. Magazine - Owner / Creative DirectorInMyTree FilmworksApr 2010 - Dec 2017 (7 years 9 months)• Partner with customers to create and implement content strategy
• Produce engaging video content for websites and digital marketing
• Hire and manage contractors to assist in larger projects
• Clients include: SocialTables, Ford, LifeFuels, Zylo, Clustertruck, Insightly and many more - Executive ProducerCantaloupeNov 2007 - Sep 2010 (2 years 11 months)• Part of the leadership team growing an agency from 3 to 25 people
• Managed team of editors and cinematographers
• Worked directly with clients such as Eli Lilly, Exact Target, and more - Video ProducerCantaloupeFeb 2006 - Nov 2007 (1 year 10 months)
Education
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- Bachelor of Arts, Telecommunications: ProductionBall State UniversityJan 2001 - Jan 2005 (4 years 1 month)
Projects (professional or personal)
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- TThe Entrepreneurial SpiritMay 2011 - Current (15 years 5 months)"The Entrepreneurial Spirit" was shot during StartUp Weekend Baltimore. Four promising teams were chosen to be 'followed' during the course of the weekend.
The goal was to explore the type of drive and mind it takes to start a company and the steps it takes to get going. - SStaffersJul 2016 - Dec 2016 (6 months)Short Comedy: When her colleagues convince her to put down the Blackberry for a few minutes, Natalie has to decipher a cryptic message from her boss, Congressman Barnes.
- GGive and GrowJan 2016 - Oct 2016 (10 months)Feature Documentary: Come with us on a journey and discover how.
Many of us move through life executing our talent but not honouring our gift. This film explores the difference between the two on an emotional, mental, and scientific level. In GIVE & GROW, Philip McKernan takes a group of people to India for a social experiment to see if he can help them uncover their gift, and discover their higher calling. Their results were stunning. Now it’s your turn. - SStartuplandJan 2013 - Jan 2015 (2 years 1 month)Feature Length Documentary: #1 Documentary for Entreprenuers -Inc
Five startup CEO's have 12 weeks in a tech accelerator to build their ideas into promising companies before they present to a room full of investors. - CCreating InnovatorsAug 2011 - Feb 2012 (7 months)Creating Innovators is a book written by Dr. Tony Wagner. In the book were 60 unique QR codes that showcased videos related to the content. This is a 10 minute cut that could be considered a 'Trailer' for the book.
Awards
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- WOfficial Selection: Wheaton Film Festival - StaffersWheaton Film Festival
- BThe Killer Content Award - TalkingsenseBB Marketing ExchangeWinner in the Video Content Category
- DOfficial Selection - Free Custom PoetryDC Shorts Film FestivalA short documentary that I co-created, shot and edited is an official selection for the DC Shorts Film Festival. http://festival.dcshorts.com/films/free-custom-poetry/
- #1 Documentary Entrepreneurs Need to WatchInc