Avi Elfassy

Head of Int'l Sales & Partnerships

BetterHelp

Apr 2026 - Current (6 months)

Scaling BetterHelp's global reach by developing the partnerships and sales infrastructure that bring accessible mental health support to more people, in more places.

Sr. Manager, Mental Heath Solution Sales

Teladoc Health

Apr 2025 - Apr 2026 (1 year 1 month)

I lead solution sales for our mental health services, helping employers find the right mix of care options to support their teams. This includes continued support for BetterHelp, which remains a core part of our offering.

I work directly with all types of businesses to understand their workforce needs and connect them with scalable, effective mental health solutions—whether that’s digital therapy, coaching or broader behavioral health programs.

Still focused on access, outcomes, and real-world impact—just with a broader toolkit.

Senior Manager, Enterprise Sales & Partnerships

BetterHelp

Mar 2024 - Jun 2025 (1 year 4 months)

Manager, Enterprise Sales & Partnerships

BetterHelp

Apr 2020 - Mar 2024 (4 years)

Strategic Partnerships Lead - Innovation Team

StubHub

Mar 2020

Led partnerships for the incubation team, responsible for new business expansion through new initiatives & products (zero to one ventures)

VP Business Development

Cellopark Israel

Jan 2014 - Jan 2018 (4 years 1 month)

Responsible for global B.D., creating strategic partnerships, business strategy, supporting B2B sales & corporate accounts, and lead cross-functional Product teams;
• Global Partnerships - initiating, negotiating and securing complex projects in global markets:
o Lead a consortium to win a large-scale public infrastructure project with the city of Quito, Ecuador, worth $10M
o Secured a deal to implement an innovative digital infrastructure solution to the largest mall chain in Buenos Aires, Argentina (est. +$1M)
o Secured a $150k partnership deal with a Texas-based company to represent Cellopark in the US
• Local Partnerships – Formed strategic partnerships & secured projects with Procurement, C-level execs & indust

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Co-founder

EyeCanTouch

Jan 2014 - Jan 2015 (1 year 1 month)

EyeCanTouch is a platform that enables children with severe motor disabilities to play with physical toys using eye movements only. By Connecting and integrating existing eye tracking technology with physical toys, EyeCanTouch provides a play experience for disabled kids that they cannot find elsewhere, and allows them to play and interact with their physical environement

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VP Sales & Operations

Soap Stories

Jun 2009 - Jul 2014 (5 years 2 months)

• Promoted to VP after bringing the company from initiation to a nation-wide market leader
• Tasked with leading growth and global expansion through sales management and strategic partnerships
• Led expansion to 3 new markets (Mexico, E.U. and the U.S), maintaining annual growth with sales revenues exceeding $35 million dollars
• Managed complex negotiations with current and potential partners, suppliers and vendors.
• Managed most business and operational aspects, such as strategic partnerships & planning, BD, sales management, product education and training,
• Hired, trained and developed a generation of top-tier regional Sales Managers and more than 120 sales staff

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Regional Sales Manager

Soap Stories

Feb 2007 - Jun 2009 (2 years 5 months)

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Retail Sales Manager

Soap Stories

Oct 2005 - Feb 2007 (1 year 5 months)

Initially joined the company in Toronto to manage the local retail locations. Oversaw the company’s expansion to Western Canada and eventually relocated to Vancouver to take responsibility of the regional retail operations there.

Paratrooper Instructor

IDF Israel Defence Forces

Aug 1999 - Jul 2002 (3 years)

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Avi Elfassy

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Behavioral traits