Dana Chehab

Multimedia Associate

Merveille Investments LLC

May 2025 - Jul 2025 (3 months)

Supported digital strategy and creative planning for Just For Fun (car rentals) and Little Cruise (yacht & boat rentals). Collaborated on content calendar and execution for Merveille Careers/Investments, including campaign strategy and media production

Social Media Coordinator

Merveille Investments LLC

Mar 2025 - Jul 2025 (5 months)

Audited and redesigned the company website to improve layout, user experience, and remove duplicate content. Coordinated with the IT department to recover platform credentials and streamline digital access. Conducted on-site analysis at Marhaba Hypermarket (Ras Al Khaimah) to study customer flow and design TikTok and Instagram content strategies.

M

Marketing and Content Manager

Jan 2025 - Feb 2025 (2 months)

• Managed and maintained a structured content calendar, planning and scheduling content two months in advance.
• Collaborated with the team to brainstorm and develop fresh content ideas, ensuring a consistent daily posting schedule.
• Coordinated with social media teams in JBR to align content strategies and maintain a cohesive posting schedule.
• Led content ideation and execution for seasonal campaigns, including a dedicated Valentine’s Day campaign within a 2–5 day timeline.
• Monitored and adapted content strategies based on seasonal trends and calendar events to maximize audience engagement.

C

Communications Intern

Dec 2024 - Jan 2025 (2 months)

Attended client meetings to take briefs and provided detailed feedback to creative teams and media planners. Developed a comprehensive strategy project to enhance social media activity, proposing content plans and engagement ideas to increase brand awareness and showcase the company's identity Contributed to two major projects: 1. Dubai Summer Surprise: Generated creative content ideas and visual hooks for TikTok campaigns to capture audience attention and engagement. 2. Event Centrum Activation Proposal: Ideated and proposed backdrop and thematic concepts for event sections, including creative drink and décor setups

M

Media Manager

Sep 2024 - Oct 2024 (2 months)

Shopify: Added 81 products, created a landing page template, and optimized SEO to improve search visibility. Instagram: Updated the profile for easy discovery, created a clear bio, and led a “Fall Collection” campaign to promote the new collection and website launch. Communication Templates: Built professional message templates for staff to ensure consistent communication with clients across platforms. Influencer Marketing: Researched and identified influencers who match the brand’s style for upcoming collaborations.

C

Content Creator

Jun 2023 - Sep 2024 (1 year 4 months)

Developed photo shoot presentations, aligning with brand aesthetics and messaging for cohesive marketing campaigns Optimized content strategies by analyzing click-through rates (CTR) to enhance audience engagement and identify consumer preferences Led the conceptualization and execution of seasonal marketing campaigns, leveraging data-driven strategies to maximize reach Collaborated with social media management teams, generating innovative content ideas to boost interaction

Influencer Marketing Intern

Urban Company

Feb 2023 - Mar 2023 (2 months)

Managed influencer outreach and strategic collaborations, driving brand awareness and audience engagement. Streamlined service bookings and campaign tracking using Excel. Crafted compelling copy in English and Arabic, effectively communicating brand values to diverse audiences. Strengthened communication and project management skills through influencer partnerships.

M

Marketing Intern

Mar 2022 - Apr 2022 (2 months)

B

Brand Ambassador Influencer

Nov 2020 - Mar 2022 (1 year 5 months)

Helped in promoting a company's products, messaging, image, business vision statement, products, and services. Marketing and advertising the brand to a new audience, and organizations positively. Increase the brand's awareness and sales, and build engagement. Content creativity for social shares (TikTok, Instagram). Catching up with Trends and Hashtag on every social and editing videos, and photos.

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Dana Chehab

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