Jessica Nesbitt

Jessica Nesbitt

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Chief Executive Officer
London, England, United Kingdom

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Jobs verified_user 0% verified
  • Not On The High Street
    Chief Executive Officer
    Not On The High Street
    Apr 2025 - Current (1 year 7 months)
  • Not On The High Street
    Chief Growth Officer
    Not On The High Street
    Oct 2024 - May 2025 (8 months)
    In this role I lead the Marketing (Brand, Acquisition, Retention, Customer) and Commercial (Range, Merchandising, Trading, Partner & Customer Service) functions at NOTHS.
  • Not On The High Street
    Chief Marketing & Commercial Officer
    Not On The High Street
    Oct 2024 - Apr 2025 (7 months)
    In this role I lead the Marketing (Brand, Acquisition, Retention, Customer) and Commercial (Range, Merchandising, Trading, Partner & Customer Service) functions at NOTHS.
  • Not On The High Street
    VP of Marketing (Interim)
    Not On The High Street
    Apr 2024 - Oct 2024 (7 months)
  • Selfemployed
    Marketing Consultant
    Selfemployed
    Jan 2024 - Current (2 years 10 months)
  • M
    Marketing Consultant
    Jan 2024 - Current (2 years 10 months)
  • Farfetch
    VP Customer Marketing
    Farfetch
    Mar 2020 - Dec 2023 (3 years 10 months)
    - Global P&L Responsibility: Marketing revenue targets, App, CRM & Livestream targets (~$1bn), Retention SG&A, Loyalty budget. Drive performance of existing customer business, retention rates and LTV.
    - Team: Manage large, multi-disciplinary teams across multiple Marketing & Customer.
    - Senior Management Roles: Member of Marketing Leadership Team, Executive Trading team, “Operating Committee” Member, a shadow advisory board for the C suite.
    - Corporate Executive Projects: IPO roadshow inputs, Capital Markets Day preparation, Competition Market Authority (CMP) RFIs, Investor Relations data for earnings.
    - Strategy: Formulated the Farfetch Marketing Strategy (incorporating Demand Generation, Acquisition, Retention, Custo
  • Farfetch
    Director of Customer Retention, Marketing Planning, Loyalty & Insights
    Farfetch
    Mar 2018 - Mar 2020 (2 years 1 month)
    - Team responsbilities: CRM, Loyalty, Marketing Production, Marketing Planning, Customer Insights, Marketing Trading, Marketing Development (Front end)

    - Took on "step up" opportunity for Maternity Cover for Head of Performance Marketing, managing Display, Paid Social, App Install acquisitions, Brand campaign media planning in addition to current role.
  • Farfetch
    Head of CRM, Loyalty & International Marketing
    Farfetch
    Aug 2016 - Mar 2018 (1 year 8 months)
    Teams: CRM, Loyalty, Marketing Production, Marketing Development, Interational Marketing, Sales & Promotions.
  • Farfetch
    Senior CRM Manager
    Farfetch
    Sep 2015 - Aug 2016 (1 year)
    Teams: Email Marketing, Push Marketing, CRM development.
  • L
    Group Strategy and Ecommerce Manager
    Labelux
    Dec 2013 - Sep 2015 (1 year 10 months)
    Brands in the group: Jimmy Choo, Bally, Belstaff and Zagliani

    Omni-channel project implementation:
    - Responsible for omni-channel strategy development for the Group. Analysed the brands’ Ecommerce performance, developed group reporting, bench-marking and identified growth opportunities. Projects included: mobile and tablet optimization, search and sort order optimization, affiliate, shopping basket optimization.
    - Delivered key strategic omni-channel initiatives including a group wide CRM ‘Single Customer View’ project, launched an in-store ordering app for Belstaff and sourced group marketing partnership opportunities and new sales channels for the brands (including AMEX, Netjets, Grazia Shop, Moda Operandi, Lyst, Cond
  • NETAPORTER
    CRM Manager, THE OUTNET at NET-A-PORTER GROUP LTD
    NETAPORTER
    Aug 2012 - Nov 2013 (1 year 4 months)
    Set up of the CRM function at THE OUTNET
    - Recruited and set up THE OUTNET’s CRM team. Implemented THE OUTNET’s first customer segmentation and facilitated a calendar of targeted customer retention programs, which boosted conversion, loyalty, segment migration and improved RFM metrics. Launched THE OUTNET’s first printed CRM materials and in person VIP events.
    - Responsible for all customer insight and research. Key initiatives included a major global market research project which resulted in the identification of THE OUTNET’s customer profiles, launched the online customer community ‘The Outnet insiders’, and championed the Net-a-porter group wide re-launch of the customer satisfaction program.
    - Set KPIs and targets includ
  • THE NETAPORTER GROUP
    Senior CRM and Insight Executive
    THE NETAPORTER GROUP
    Aug 2011 - Aug 2012 (1 year 1 month)
  • Debenhams
    Strategy Analyst
    Debenhams
    Oct 2007 - Aug 2011 (3 years 11 months)
    Conducted internal and external research and analysis to support the senior executive team and heads of business on key strategy decisions, identify key growth opportunities and support decision making throughout Debenhams. This included analysis of customer market trends, purchasing behaviours, competitor intelligence and strategy planning.
  • B
    Intern
    BCM Hanby Wallace Solicitors
    Jun 2007 - Aug 2007 (3 months)
    Intern in the commercial property and employment law departments
  • G
    Marketing Assistant
    George Davies Solicitors Manchester
    Jul 2006 - Sep 2006 (3 months)
  • Arnotts
    Women's Fashion and Lingerie Sales Consultant
    Arnotts
    Jul 2003 - Mar 2005 (1 year 9 months)
Education verified_user 0% verified
  • MiniMBA
    Brand Managment
    MiniMBA
    Jan 2022 - Dec 2022 (1 year)
    Modules & focus topics: Building brand equity, brand salience, brand planning, brand building, brand research targeting, brand positioning, brand codes, brand objectives & architecture.
  • M
    Marketing Leadership Masterclass
    Marketing Leadership Masterclass
    Jan 2022 - Dec 2022 (1 year)
    Coached by Thomas Barta & Syl Saller
  • Marketing Week Mini MBA with Mark Ritson
    Brand Managment
    Marketing Week Mini MBA with Mark Ritson
    Jan 2022
  • T
    The Marketing Leadership Masterclass
    The Marketing Leadership Masterclass
    Jan 2022
  • Uppsala University
    Socrates Exchange, International Business Management.
    Uppsala University
    Jan 2006 - Dec 2006 (1 year)
  • Trinity College Dublin
    BA, Business, Economics and Social Studies
    Trinity College Dublin
    Jan 2003 - Dec 2007 (5 years)
    Awarded the ‘University Gold Medal for Academic Excellence’ for achieving first place in graduating class.

    Founder Trinity College Erasmus Buddy System.
  • A
    Alexandra College
    Alexandra College
    Jan 1997 - Dec 2003 (7 years)
Awards verified_user 0% verified
  • Farfetch
    Sirius Leadership Development Program
    Farfetch
    Jan 2020
    Selected for 'Sirius' Executive coaching program for high potential Senior Leaders.
  • M
    Aura/MRS Insight Management Award Market Research Society 2011
    Market Research Society
    Jan 2011
    With members in more than 70 countries, MRS is the world’s largest association serving all those with professional equity in provision or use of market, social and opinion research, and in business intelligence, market analysis, customer insight and consultancy. The MRS Research Awards are recognised as the most prestigious in the research and insight world. Highly respected judging panels drawn from across the research and marketing profession scrutinise a vast number of entries, generate a shortlist and name a winner in each category. Debenhams Insights & Strategy Team won the MRS/AURA Insight Management Award for the case study: 'A Holistic Approach for Driving Growth in the Casualwear Market'. The judges commented: "This great case stud
  • Vision Critical
    Online Panel of the Year Award 2011
    Vision Critical
    Jan 2011
    Global research and technology firm Vision Critical awarded the prestigious 2011 Panel of the Year award to Debenhams for the panel 'The Design Team'. The annual competition between Vision Critical’s 500 online panel clients enables the company to recognise one organisation that is best at engaging customers and generating business results. Awarded the accolade at Vision Critical’s 2011 Panel Summit in New York, Debenhams was selected as the winner over three other finalists (John Deere, Harlequin and Schnucks). http://www.youtube.com/watch?v=5ksOqMgZpJE&feature=youtu.be
Publications verified_user 0% verified
  • A
    Technological Innovation and the Use of RFID at the Customer Interface; A Three-Tiered Hierarchy of Benefits Perspective
    Annual Conference of the Academy of Marketing
    Jul 2007
    Abstract: Radio Frequency Identification (RFID) has become one of the latest buzzwords in marketing, with the technology set to potentially create an Internet of Things which could revolutionize the way we live. However, RFID is not a new technology, and while it has been available commercially since the 1980s, its adoption is slow and laboured. This paper proposes the lack of integrative solutions across three different perspectives relevant for RFID deployment, and the disproportionate value capture across the related groupings involved in its use, namely organisations, marketers, and consumers, as important reasons for the slow adoption of RFID commercially. We use this three-tiered approach to analyze the benefits and problems of RFID d
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