Clara Barroso

As a Growth & Demand Generation Manager, I build and scale high-performing funnels that move the needle on pipeline, revenue, and efficiency. With 10+ years of experience in SaaS across HRtech, Medtech, Fintech, and Logistics, I bring a balance of strategic thinking and hands-on execution. I’ve built and led multidisciplinary teams while staying close to execution — from building automation flows and managing paid media to shaping go-to-market positioning and launching impactful content strategies. Highlights include: • Led a 12-person team at Gupy, delivering 120% YoY growth in MQLs and SQLs, with 70% of new revenue sourced through inbound. Managed a content strategy that became a benchmark in Brazil and launched an HR education hub and podcast channel that delivered both reach and qualified demand. • At AMBOSS, doubled qualified leads and increased US market share by 6% through focused B2B growth campaigns. • Built the entire marketing function at rouvia, including HubSpot implementation, brand positioning, lead gen flows, and website launch — supporting successful early-stage go-to-market efforts. • At Project A, created performance-driven content strategies that lifted traffic by 55% for portfolio companies. My sweet spot is deep funnel ownership, tight collaboration with sales, and delivering fast, measurable growth in high-velocity environments. Let’s connect — always happy to talk growth, strategy, or marketing leadership.