David Yovanno
About
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Chief Executive Officer, Board Director
Sarasota, Florida, United States
Résumé
Jobs
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Chief Executive Officer, Board DirectorimpactcomFeb 2017 - Current (9 years 5 months)impact.com is the leading partnership management platform, empowering brands, creators, and businesses to discover, manage, and optimize partnerships at scale. Think of it as a marketplace for commerce partnerships—facilitating discovery, contracting, tracking, reporting, optimization, and seamless payment processing from brands to creators. Beyond influencer and creator partnerships, impact.com supports a wide range of referral and affiliate collaborations, including commerce content publishers, customer referrals, traditional rewards affiliates, and B2B partnerships. Our platform powers over 4,000 brands across industries, including eBay, Uber, Airbnb, American Express, Glossier, and Adidas, and serves as the technology behind Walmart, F- Chief Executive Officer, Board DirectorMarin SoftwareMay 2014 - Aug 2016 (2 years 4 months)Mr. Yovanno was CEO of Marin Software and responsible for the company's overall strategic direction and execution. Marin provided a leading cross-channel performance advertising cloud used by brands and agencies to measure, managed and optimized more than $7 billion in annualized ad spend across the web and mobile devices. Offering an integrated cloud for search, display and social advertising, Marin helped digital marketers improve financial performance, save time, and make better decisions. Advertisers used Marin to create, target, and convert precise audiences based on recent buying signals from customers' search, social and display interactions. Headquartered in San Francisco, with 13 offices worldwide, Marin's Software-as-a-Service tec
- President, Technology SolutionsConversantApr 2011 - May 2014 (3 years 2 months)As president, technology solutions, Mr. Yovanno was responsible for the company's Technology Solutions globally, Media Solutions internationally, the company's DSP solution, driving cross-solution synergies and assisting with the Company's corporate development program. Conversant's Technology Solutions provide technology-empowered decisioning and analytics that scientifically identifies the best way for brands to invest marketing resources for maximum ROI. Its software-with-service approach blends a leading end-to-end data collection and data management infrastructure with expert analytics consultation and media execution. Conversant Technology Solutions include: - Real-time Bidding (DSP) - Tag Management System (TMS) - Data Managem
- Chief Executive Officer, Board DirectorGigyaOct 2008 - Apr 2011 (2 years 7 months)Gigya (acquired by SAP) is a Software-as-a-Service (SaaS) customer identity platform and set of tools which makes websites social, integrating online businesses with the top social networks and identity providers including Facebook, Twitter and LinkedIn and consolidating the most powerful social features in a single solution. The company enables customers to apply friend and profile data to drive social registrations, scalable word-of-mouth marketing and community interaction. Through analytics, best practices, consulting and support, Gigya optimizes every implementation, delivering measurable social ROI. Supporting more than 280 million users each month across more than 500,000 sites, Gigya’s technology is the choice of global leaders in p
- Board MemberIABDec 2005 - Nov 2008 (3 years)The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public
- Chief Operating Officer, U.S. MediaConversant Inc formerly ValueClick acquired by Alliance Data SystemsMar 2000 - Oct 2008 (8 years 8 months)Mr. Yovanno held several positions at Conversant, Inc. (formerly ValueClick, Inc.), one of the world’s largest diversified and integrated online marketing companies. He served as Chief Operating Officer, U.S. Media from December 2007 to October 2008; General Manager, Media from September 2003 to December 2007; Executive Vice President, Sales and Marketing from July 2001 to September 2003; VP, Sales from February 2001 to July 2001; Director, Sales from August 2000 to February 2001; and Director, Advertiser Products from March 2000 to August 2000. While at Conversant, Mr. Yovanno oversaw the integration of six acquisitions, including Fastclick in 2005, which ultimately comprised the majority of the U.S. operations of Conversant and generated
- Lieutenant & Chief Information OfficerUS NavyOct 1997 - Mar 2000 (2 years 6 months)Mr. Yovanno served over two years active duty as Lieutenant and Chief Information Officer for a naval hospital located in the Seattle area. Under his leadership, the naval hospital achieved recognition as one of the 100 "most wired" hospitals in the U.S.
- Project ManagerSt Joseph HealthNov 1995 - Oct 1997 (2 years)Mr. Yovanno was a member of the project team responsible for the information systems migration of a ten-hospital health network after completing an administrative residency to earn his master's degree in health services administration.
Education
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- BBA, MHSA, Marketing, Health Services AdministrationThe George Washington UniversityJan 1990 - Dec 1996 (7 years)
Projects (professional or personal)
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- iiPX22: impact.com's Partnerships ExperienceJun 2022iPX is the one event where all players in the partnership economy come together to discover, network, and exchange ideas for business growth, and we were excited to be LIVE for the first time in three years! Attendees tapped into the experiences and insights of industry leaders, innovators, analysts, and trendsetters from across the partnerships industry, and there were plenty of opportunities to learn, network, and have fun!
- WWhy Partnerships Are the Next Big Driver for Revenue GrowthNov 2019CEO Dave Yovanno took center stage when the internationally acclaimed 2019 Web Summit Lisbon chose Impact to speak. In this video, Dave shares how partnerships and automation are key to enterprise growth with sales and marketing results flattening. In less than 5 minutes, Dave concisely shares exactly why partnerships are poised to make the difference for business growth now and in the future.
- IImpact Growth 2019: Opening RemarksJun 2019Opening remarks to kick-off Impact's second annual thought leadership event.
- IImpact Growth: NYC 2018May 2018New brand launch and inaugural customer event.
- iiMedia Brands - Closed-door Presentation on Attribution & MeasurementSpoke to brand summit regarding best practices in measurement analytics. Audience included the leading brand-advertisers in the world across a variety of industries.
Publications
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- LMarketing’s Breaking Point: Your 100-Year-Old Playbook Just ExpiredLinkedin PulseJan 2025
- A Paradigm Shift In Marketing: Strategic Brand PartnershipsForbesJan 2024
- Improve ROI From Influencer Marketing By Expanding Your Payment ModelForbesJan 2023
- The Partnership EconomyWileyFeb 2022Who do consumers trust in today’s world? More than ever, consumers turn to the authentic voices of publishers, influencers, content creators, and even other businesses that recommend and refer consumers to products and brands. This commercial information and these relationships are at the heart of the new partnership economy — and you need to be a part of it to thrive. That’s why you need this essential new guide.
- LThe rising tide: A 2021 momentum recap - impact.comLinkedin PulseDec 2021Reflecting on this year, impact.com CEO David A. Yovanno shares in this video how partnerships serve not only as a channel for growth, but also as a powerful tool for resilience.
- The Cookie Will Crumble, But Authenticity Offers A SolutionForbesFeb 2021Consumer TRUST in brands and their advertising has been deteriorating for years. And it has reached a tipping point to where big tech is finally responding. But at the same time they are making targeting, tracking and measurement near impossible for advertisers. Partnerships provide brands a new path forward for scalable revenue acquisition, and allows brands to connect with people on a more authentic level, which is all they are asking for. #advertisingiscancelled #createpartnerships
- IMasks, milestones, and momentum: A 2020 recapImpact BlogDec 2020A global public health crisis; an overdue awakening to systemic injustice; a new way of working and living—2020 has put our societal, mental, and emotional fortitude to the test. This year asked a lot of us as individuals, and it demanded action from us as a company. We witnessed partnerships and partnership automation serve not only as a channel for business growth, but also as a powerful tool for business resilience. We have had to re-examine our role and responsibility in the resurging fight for social equity. And we have had to rethink how we work and work together to support the wellbeing and emotional health of our colleagues around the world. I want to share with you a bit about how these forces have reshaped our company this year an
- How Authenticity Strikes A Chord In The Age Of Noise, Distrust And Way Too Much InformationForbesFeb 2020Impact's CEO David A. Yovanno explores the big issue of consumer trust and how it is eroding traditional marketing channels.
- I(IAB Executive Series) How Tech is Helping Brands Understand the Role of Performance MarketingIAB AustraliaMay 2018In this episode of our “Executive Series” we talk to Dave Yovanno, CEO of Impact and former IAB U.S. board member. IAB Director of Research Gai Le Roy talks to Dave about what Impact (formerly Impact Radius) does; the role of performance marketing; social influencers and the consumer journey; and advances in tackling fraud and where the industry sits now with hygiene levels.
- Marketing Technology Is Transforming the Way Brands Work With InfluencersAdweekApr 2018The advent of new data-based technology is poised to wholly transform how brands find and negotiate with influencers. Artificial intelligence-powered discovery can help brands identify trustworthy talent that best fits their sensibilities, the use of predictive analytics can make for more equitable partnership contracts and more nuanced attribution methods can better show the scope of influencer contribution to sales.
- How the Navy Prepared Me to Be a Better CEOFORTUNEMay 2017The ultimate respect has to be earned, and the only way to do that—and instill a culture of togetherness—is for the CEO to lead by doing, not by issuing orders.
- How Marketing Technology Is Forever Recasting the CMO RoleAdweekApr 2017The CMO is no longer the executive with the big vision to develop flashy ad campaigns, but a leader who must be conversant across big data, creative and technology.
- DOne on One: CMO's Need a Marketing Platform of RecordDMNewsFeb 2017Just a couple of weeks into his new role as CEO at Impact Radius, David Yovanno is an industry veteran. He explains how his wide-ranging experience affords insight into the evolution of Impact Radius from its affiliate marketing roots to a natively integrated marketing platform.