Doriane Mouret
About
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Marketing Leader, Startup Founder
St. Petersburg, Florida, United States
Résumé
Jobs
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Director of MarketingStackerApr 2024 - Current (2 years 6 months)• Develop comprehensive marketing strategies for Stacker, encompassing design, content, outreach, social media, customer funnels, and retention.
• Execute targeted marketing campaigns to drive revenue.
• Implement data-driven decision-making processes to optimize marketing performance and drive business growth.
Stacker is the first content distribution platform built for earned reach. Our disruptive model allows brands and publishers to build trusted connections at scale, powering a new kind of content ecosystem where engaging stories get funded by brands, distributed by Stacker, and featured across the world's news outlets.- Head of Growth & OperationsChiselApr 2023 - Mar 2024 (1 year)Company: An AI-based B2B SaaS Product Management platform
Orchestrated an initial marketing strategy while recruiting for a head of marketing to align with organizational growth targets. Enhanced lead qualification processes of the sales funnel by designing targeted go-to-market (GTM) and account-based marketing (ABM) strategies in close collaboration with sales teams. Built messaging, content strategy and online presence, including SEO improvements and conversion rate optimizations across review sites and marketplaces. Managed public relations efforts by strategically selecting and overseeing a PR agency. Provided operational support in various areas including talent acquisition, investor relations, and strategic planning, servi - VP of MarketingJoboxaiNov 2021 - Feb 2023 (1 year 4 months)Company: Acquired by Taluspay - FinTech App for Home Services Professionals
Spearheaded product-led customer journey strategies, focusing on integrated marketing plans and creating personalized experiences to enhance user engagement. Managed a $750k annual marketing budget, optimizing resource allocation to ensure maximum ROI and adaptability to market changes. Established marketing department from the ground up, recruiting a team of six and securing partnerships with key external vendors. Led the brand's emergence from stealth mode, developing a strong brand identity, messaging, and comprehensive SEO strategies to improve online visibility.
RESULTS:
- Achieved a 10x increase in weekly user registrations within th - Cofounder, Head of Product and MarketingGravitrMar 2019 - Nov 2021 (2 years 9 months)Company: Managed marketplace connecting agency, clients & global marketing talent
Orchestrated end-to-end product lifecycle, from ideation through deployment, tailoring features to match demands of clients, agencies, and freelancers on the marketplace. Created and implemented go-to-market plans for each product and target customer, spearheading rapid growth. Used PLG strategies and integrated marketing to maximize ROI on campaigns and ensure maximum adoption, conversion and retention.
RESULTS:
- Generated $100K in revenue within the first six months,
- Secured $100K in seed funding from angel investors and venture capitalists
- Acquired 50+ enterprise customers and 200+ freelancers, evidencing strong pr - Cofounder and CEOLAtelier MarketingApr 2015 - Aug 2019 (4 years 5 months)Company: Marketing agency for startups in tech/SaaS, sustainability, healthcare, fintech, AI, robotics
Directed a broad spectrum of marketing strategies, encompassing market research, competitive analysis, strategic planning, content creation, video production, website development, SEO, SEM, social media marketing, email marketing, and user retention strategies. Maintained lean operations while ensuring delivery of high-quality, results-driven marketing services to a diverse clientele across multiple industries.
RESULTS:
- Secured 6 startup accounts in the first week, demonstrating effective market entry and go-to-market strategies.
- Delivered outcomes for 100+ clients across sectors with campaigns averagin - SDirector of MarketingSaffron TechnologyFeb 2014 - Jan 2015 (1 year)Company: Acquired by Intel - AI-based data analytics finding patterns in Big Data
Managed a team of 6, blending employees and contractors, to spearhead Saffron Technology's marketing efforts. Devised and implemented a comprehensive marketing strategy, covering market positioning, messaging, content strategy, and performance metrics. Developed multi-channel go-to-market (GTM) strategies for Enterprise B2B lead generation. Fostered relationships with key industry analysts, increasing company visibility and credibility.
RESULTS:
- Generated 65+ high-quality Enterprise B2B leads for the sales team
- Positioned Saffron Technology prominently in 3 Gartner and Forrester Research reports - Head of Marketing and CommunicationsohaloOct 2012 - Feb 2014 (1 year 5 months)Company: Social media based loyalty program for consumer apps and ticketing systems
Partnered with the CEO to formulate Sohalo's overarching marketing strategy, aligning company goals with market opportunities. Directed content creation and curation for the company blog and developed comprehensive marketing materials to articulate the value proposition. Recruited and supervised a marketing intern and a content writer.
RESULTS:
- Spearheaded successful redesign and relaunch of company website, significantly improving the site's user engagement and product showcase.
- Developed a compelling product demo, instrumental in demonstrating product features and benefits to potential clients and partners.
- Initia - Social Media and Event ManagerAppDirectJan 2011 - Jul 2012 (1 year 7 months)• Creative: Creation of targeted marketing campaign (inbound and outbound, micro-site, landing pages)
• Inbound: Writer and Blog Coordinator on info.appdirect.com/blog, creation of white papers
• Outbound: Creation and deployment of the Email Marketing Solution for the company, 3 email marketing campaigns deployed so far
• Project Management: Elaboration of reporting tools (Dashboard, Roadmaps: I can send samples if required)
• Social Media Marketing: Twitter (twitter.com/AppDirect, - Marketing Assistant, Developer CommunityMicrosoftNov 2009 - Nov 2010 (1 year 1 month)
- Junior Project ManagerREGIMEDIAOct 2008 - Aug 2009 (11 months)
Education
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- Master's Degree, International Business and NTIC (New Technologies of Information and Communication)Université Paris Dauphine PSLJan 2009 - Jan 2010 (1 year 1 month)
- Master's Degree, Marketing and CommunicationUniversité Paris Dauphine PSLJan 2008 - Jan 2009 (1 year 1 month)
- Bachelor, EconomicsParisPantheonAssas UniversityJan 2007 - Jan 2008 (1 year 1 month)
Projects (professional or personal)
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- GGravitr Brain - your go-to marketing knowlege podcast