Eaana Humayun

Marketing Analytics Practicum Intern

Jan 2024 - May 2024 (5 months)

• Created a forecasting tool for analyzing customer retention based on user-inputted features and machine learning models using Python. Transformed & visualized user behavior data, and conducted statistical analysis • Presented project progress and final results to the financial planning team

Marketing & Strategy Analyst

The Ivymount School

Jan 2020 - Jan 2021 (1 year 1 month)

• Led external partnership collaborations, headed communications with stakeholders and drafted newsletters, reducing customer follow-up calls by 30% • Streamlined program data & admission pipelines for 120+ applicants by automating data record linking via code/formulas, saving 500+ manual hours yearly

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Marketing & Strategy Analyst

Starcom (P&G Account)

Jan 2018 - Jan 2020 (2 years 1 month)

• Led media planning & ecommerce for P&G (fabric, baby & haircare categories), analyzed brand health & customer data and media metrics to drive insights & strategy for 4 key brands, and planned annual media budgets • Executed media plans for TV, Digital & other consumer touch-points exceeding KPIs by 15% • Launched the first performance marketing/ecommerce pilot campaign on social media for P&G with an ROI of +1 • Led TV & Digital-IMC launch projects, working with 7+ cross-functional teams, gaining the highest ratings in the category • Reported analytics on competitor media activity & market share, and managed dashboards for client use • Trained 5+ new management trainees on Media 101 (including media tools & platform KPIs)

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Marketing Analyst

Alkaram Studio

Jul 2017 - Jan 2018 (7 months)

• Led capacity analysis & market research for key customers (Walmart, Target) using advanced Excel (vlookup, pivot tables) • Conducted Sales Analysis and made quarterly plans for product development improving sales enablement

Project Management Teaching Assistant

Lahore University of Management Sciences

Aug 2016 - Jun 2017 (11 months)

• Taught Project Management to 100+ students including project lifecycle, evaluation, scheduling, tools & softwares

Marketing Analytics Intern

Careem

Jun 2016 - Jul 2016 (2 months)

• Analyzed customer service quantitative & qualitative data, prepared surveys & organized focus groups for 20+ customers • Revamped global training material by localizing content, trained 250 employees on cultural sensitivities

Eaana Humayun

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