Lisa K Stapleton (

Consulting Marketing & Content Director

Key Visual Lab

Jan 2023 - Current (2 years 9 months)

Created marketing and communications strategy and plans for a recently created computer security/PKI/certificate technology company, as well as materials to be used at launch.

Director, Marketing Content

Domino Data Lab

Feb 2022 - Current (3 years 8 months)

Envisioned, commissioned, overseen, written, and edited original content to be both interesting to our readers and prospects, and valuable in thought leadership and lead generation. For example, I defined, planned, and led the creation of company-record-setting lead-generation content highlighting data science innovators in pharma, health and life sciences, finance, and insurance, illuminating their groundbreaking use of enterprise use of AI and ML, and MLOps. Created editorial calendars and campaign plans, and managed their implementation with internal and external teams. Collaborated with stakeholders to define and manage our corporate social media presence. Created and/or edited our marketing blogs, including strategic thought leadership

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Sr. Content Manager and Chief Storyteller

Treasure Data

Oct 2018 - Jun 2022 (3 years 9 months)

Worked with stakeholders to create new editorial strategies and digital marketing content for our Customer Data Platform (CDP). Edited and wrote articles, blogs, reports, landing pages, web content, and ads to tell interesting, compelling stories about using data and analytics to discover insights about consumer habits, preferences, experiences and desires. Supervised and influenced outside agencies & contractors to produce high-quality reports and blogs that got our message out. Wrote and edited articles for outside placement. Created editorial and social media calendars. Optimized articles for SEO and SEM.

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Content/Editorial Director

ICIX

Jun 2016 - Jan 2019 (2 years 8 months)

Provide strategic content and content strategy advice on ICIX SaaS offerings for managing supply chain compliance, CSR and product safety the following segments: Food and Beverage, Apparel and Footwear, and General Merchandise/Product Safety. Collaborate with ICIX experts and C-suite executives to articulate and refine their messages in blogs, white papers, and presentations at industry events. Write, oversee and edit new materials, identify and address content gaps, manage social media postings, and use analytics (HubSpot, Pardot, etc.). Work with editors and analysts to produce articles and sponsored content. My content has resulted in significant add-on sales and fueled an increase in the effectiveness of sales outreach to new customers

Content Marketing Editorial Consultant

CISCO

Dec 2015 - May 2016 (6 months)

Provided editorial and marketing content, as well as editorial consulting services to the Cisco Spark and Cisco Webex collaboration/online meetings teams. Edited and created copy, wrote and maintained style guide, and advised the team on issues relating to creating marketing content for Cisco's products that handled online meetings and collaboration (such as Webex), customer support services and VoIP product lines.

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Marketing Manager, Content — including editing, writing, SEO and blog generation

8x8 Inc

Jan 2012 - Dec 2015 (4 years)

Redesigned and rejuvenated a dormant blogging program around thought leadership and customer engagement. Created and edited new white papers that became some of the most successful lead-generation assets and marketing content that the company owned. Wrote and edited most of the copy for two successful Web redesigns that dramatically cut the cost of lead acquisition, boosted readership and increased social sharing tenfold. Received a Key Contributor award and two other performance awards. Worked with outside agencies and analysts to create new content and improve 8x8's social media presence. Managed and coached freelancers and interns to improve their contributions. Helped senior executives develop and refine their ideas for showcasing in bl

Toastmasters D4 Leadership, Fmr. Division Dir., Fmr. Area Director, and Advanced Club President

Toastmasters International

Jan 2008 - Dec 2014 (7 years)

Currently president of a President's Distinguished Advanced club. In 2014, turned around an area that had gone for many months without an Area Director, turning it into a Select Distinguished Area by the end of the reporting year. Mentored, coached, and promoted a division with 30 clubs, to achieve select distinguished division status, awarded in July, 2011. Previously, as area governor of clubs as diverse as the Adobe Fontificators and Santa Clara University MBA Toastmasters, I led my team of five clubs to achieve the highest area honor, President's Select Distinguished Area. I also helped the Division B governor (to whom I reported) to charter new clubs, achieving President's Select Distinguished Division. Earned the Area Governor of t

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Executive Editor (and Marketing Manager V)

HPI

Feb 2006 - Feb 2009 (3 years 1 month)

Revamped HP's Servers Web site, dramatically improving article response and "stickiness." Won twelve merit awards for agressive-but-true marketing efforts. Supervised freelancers and contractors, wrote headlines and many articles, and received commendations from both the Web & Interactive marketing team, and our business units.

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Managing Editor, Server Gateway

HPI

Jan 2005 - May 2006 (1 year 5 months)

Senior Lead Information Developer

BMC Software

Aug 2003 - Apr 2005 (1 year 9 months)

In the Remedy business unit, wrote and edited technical and marketing documentation, including an ITIL best-practices guide. Created new lines of documentation, and received commendation from Remedy's CEO for my work.

Area Governor

Toastmasters Int

Jan 2003 - Dec 2004 (2 years)

Was awarded "Area Governor of the Year" recognition in my division. Led the area to Distinguished Area status.

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Writer

Vague Terrain

Jan 2001 - Dec 2009 (9 years)

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Editorial Director

PricewaterhouseCoopers

Jan 1998 - Dec 2000 (3 years)

Developed the vision for the thought-leadership, brand-building publication, PricewaterhouseCoopers’ Technology Forecast 2000. Found and recruited authors for the 750-page book; brainstormed with other key people to create chapter outlines that showcased the company’s key strengths and viewpoints on technology; worked with in-house editors and writers; wrote, rewrote and edited many manuscripts. The publication went from being a big corporate expense to essentially breaking even during my tenure.

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Web Editorial Consultant/Writer

TechWeek

Jan 1997 - Dec 1998 (2 years)

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Editorial Director

KeyAcecom

Jun 1996 - Dec 2012 (16 years 7 months)

Wrote and edited all kinds of content, including technical manuals, journalistic articles, and marketing materials. Strategized with editors about how to tailor content to readers' needs. Assignments have been quite varied, emphasizing flexibility and creative thinking, and have included the following publications: • "ICT Insights"--Enterprise networking magazine * "IBM Data Management Magazine" (won one Folio award, shared in another) • Sun's Java Developer Connection • LinuxInsider.com • Wrote for ACCESS, BEA, ParAccel, Coraid, IBM and Siebel • Apple

Editorial Director, Java Developer Connection

Sun Microsystems

Jan 1995 - Dec 1997 (3 years)

Developed a vision and operational plan for a total relaunch of the Web site. Wrote and assigned content evangelizing Java to executives and end users, as well as to developers and other technical people. Took Web-based publication from less than 300 readers to 500,000 in seven months, a successful redesign and re-launch that became the model for the even larger Sun Developer Connection.

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Editorial Director

IDG

Jan 1994 - Dec 1996 (3 years)

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Senior Products Editor

The McGraw Hill Companies

Dec 1992 - Sep 1994 (1 year 10 months)

Product Reviews Editor, McGraw-Hill, Open Computing and UnixWorld, San Mateo, Calif.; December, 1992-September, 1994—Analyzed marketing communications, product information, and about 1000 product briefings. Wrote a monthly column of new-product introductions and product-related news. Covered Unix-to-Windows connectivity tools, development tools, enterprise products, and Linux and Unix-related products.

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Senior Editor

CMP

Jan 1986 - Dec 1988 (3 years)

Lisa K Stapleton (

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