Francisco Valadez

Most brands don't have a growth problem. They have a system problem.

They're spending on Meta, Google, trickling on Amazon, leaking customers to churn, and running every channel like a separate business. I built the systems that fix that.

I'm Francisco Valadez, SVP of Brand Operations at My Amazon Guy. I lead DTC and Amazon growth across a multi-brand portfolio and I've spent years building the operating system that makes scale repeatable.


What I actually do:

- Run full-funnel revenue: Amazon, Shopify, paid, retention, CRO, P&L
- Build brand ops that survive scale: playbooks, dashboards, decision frameworks
- Reduce churn by treating retention as a P&L line, not a tactic
- Coach founder to CEOs and CMOs through the $5M → $30M messy middle
- Translate Amazon performance into DTC strategy and vice versa