Jesse Ketonen

Co-Founder & CBO

Shook Digital

Jan 2025 - Current (1 year 6 months)

Transitioned from CEO to CBO in Jan 2025 to focus on GTM and enterprise partnerships

Co-Founder & CEO

Shook Digital

Jun 2021 - Jan 2025 (3 years 8 months)

Shook helps brands drive results with creator-led short-form videos through a scalable and iterative production system that connects with your performance data. Shook is an official TikTok Marketing Partner in Video Production.

Client Partner

Boksicom

Jun 2021 - Nov 2021 (6 months)

Director, Growth & Operations

Boksicom

Apr 2020 - Jun 2021 (1 year 3 months)

Boksi is a marketing technology firm focusing on building a two-sided marketplace platform for influencer marketing & content sourcing. Boksi.com has already served 250+ brands worldwide. As the Director of Growth and Operations and a management team member, I lead product sales and marketing performance, international growth and business operations as well as well as contribute to the overall development of the company, its products and practices.

Head of Travel Marketing

House of Lapland

Jun 2019 - Mar 2020 (10 months)

In this fixed term contract, I was responsible of the Travel Growth Program & travel destination marketing of Finnish Lapland region globally. I led the planning and execution of Travel Marketing at House of Lapland with its partners.

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Marketing Consultant (ext.)

Visit Arctic Europe

May 2019 - Dec 2021 (2 years 8 months)

Visit Arctic Europe is a cross-border cooperation project of Finnish Lapland Tourist Board, Northern Norway Tourist Board and Swedish Lapland Visitors Board. I joined the Flatlight Creative House team to plan and execute the project's Image and tactical marketing. My role is to participate in the marketing analysis, strategic planning, creative & concept planning and to lead the digital marketing, media buying and marketing partnerships. Our main objective is to increase the awareness of the Arctic Europe as Autumn destination towards different market segments. Brand marketing is supported with tactical campaigns for potential clients aiming to increase short term revenues for the project partners.

Member of the Board

IAB Finland

Jan 2019 - Dec 2019 (1 year)

The Interactive Advertising Bureau (IAB) is a global non-profit organization advocating better marketing experiences and digital excellence in marketing. IAB Finland produces and provides neutral industry information about digital marketing in Finland, develops industry best practices, organizes industry events and connects industry professionals through specialized committees. IAB has circa 100 member organizations in Finland. The IAB Global Network is made up of 42 international licensee organizations around the world.

International Account Director

Artefact

Aug 2018 - May 2019 (10 months)

In my role at Artefact I took responsibility over developing global clients especially in the Nordic Region as part of the Artefact Nordic accounts team, reporting to the Nordic COO. I also managed the team of marketing specialists in Finland in co-operation with Nordic business discipline leads. Artefact is a global digital agency. We are a squad that provides marketing solutions with an engineering mindset to help brands live up to new industry standards. We merge media and infuse it with Data Science to limit time loss, accelerate decision making, refine optimisations and predict performance. We also integrate our Creative Studio in this activation strategy to achieve an optimal alliance of creativity, message and technology. We operat

Account Director / Nordic Europe Account Lead / Nissan

OMD Finland

Jun 2017 - Aug 2018 (1 year 3 months)

Leading the Nordic Europe Team for Nissan including 7 markets (Finland, Sweden, Norway, Denmark, Estonia, Latvia, Lithuania). The role includes the strategic development of Nissan's media and marketing which requires creating and gathering the insights to guide the decision-making. I supervise, support, coordinate and consult the local teams including account managers, strategists, researchers, planners and specialists. The role also includes defining, following and reporting goals, KPIs and drawing conclusions from them. OMD is a global marketing performance agency. At OMD we are dedicated to our clients’ growth. It starts with our unwavering commitment to deliver sharper insights, smarter ideas and stronger results. At OMD Finland we

Co-Founder, Chairman of the Board

Nordic Friend

Dec 2016 - Current (9 years 7 months)

Nordic Friend provides marketing, communications and sales services for the Chinese market. Nordic Friend offers solutions for every step of the Chinese customer journey from strategy to operations. Nordic Friend connects and builds bridges between the European and Chinese organizations and people. Our employees are native, well-connected, and digital born marketers and communicators specializing in the Chinese market. With our trusted partners we can add out of the common value to our clients.

Co-Founder, Chairman of the Board

Waitan Media Agency

Dec 2016 - Current (9 years 7 months)

Waitan is a Shanghai-based marketing and communications agency specializing in the Chinese digital market with established offices in Shanghai, Beijing, Stockholm and Helsinki. We help companies establish and grow their business in China. We believe success comes from a data-driven strategy based on solid market understanding. We facilitate growth with integrated digital marketing, social media, sales, and communications solutions. We are a digital native trusted partner with a proven track record of helping brands market themselves in China.

Business Intelligence Specialist

Aller Media Finland

Oct 2015 - Jan 2017 (1 year 4 months)

While being a Community Manager at Dingle, I helped build many corporate brands social media profiles from the ground up and turned them into active communities with tens of thousands of members. The work also included project managements tasks, content production and improving the customers benefit from social media. This position provided me familiarity with planning strategies and marketing campaigns to improve top-class organization's and brand's presences in social media. Management of multiple brand pages included: - Creating engaging content - Publishing content and creating conversation - Customer service and community management - Analysing and reporting page activity - Planning and coordinating campaigns - Managing real-time-bid

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Marketing Management Consultant

Profeat

Sep 2013 - Current (12 years 10 months)

Independent Consulting on Strategy, Growth Marketing, Media, Analytics, Digital Sales and Business Development.

Account Manager

Dingle

Jul 2012 - Jun 2017 (5 years)

As an Account Manager I was responsible for: - leading client teams with 2-10 members consisting planners, strategists, analysts, designers, content producers, media buyers and consultants - top line growth of my client base and client profitability - managing customer relationships - executing projects for Dingle's clients. - consulting and developing the necessary strategic goals, objectives, and action plans to achieve the envisioned future - long-term planning for customer activities, budgeting, invoicing and sales Together with my teams, we had the responsibility of customer's marketing and sales activities across multiple channels with a strong focus on digital channels. Durin my time at Dingle, I helped companies like Spotify, Vei

Social Media Marketing Expert

Digient

Aug 2011 - Jan 2012 (6 months)

As part of Aller’s Insight & Analytics team I have been defining, planning and designing the omnichannel measurement of digital marketing from both the client and internal perspective and turning the needs into analytics dashboards. Analytics is set to be in the core of Aller ‘s new strategy. Our goal is to create an insight driven culture for the decision-making and operations at Aller and Aller’s subsidiaries.

Community Manager

Dingle

Jan 2011 - Jul 2012 (1 year 7 months)

$11

Sales

StaffPoint Oy

Aug 2010 - Sep 2011 (1 year 2 months)

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