Supporting brands to navigate the evolving world of social commerce, creator partnerships and consumer attention.
Over the last several years, I've worked across e-commerce, creator-led marketing and TikTok Shop, developing strategies that connect brands with audiences in ways that drive both engagement and commercial results.
My work sits at the intersection of:
• Social commerce
• Creator partnerships
• Consumer behaviour
• Community-led growth
• Brand storytelling
• Performance marketing
What fascinates me most is how buying behaviour is changing. Consumers increasingly discover, evaluate and purchase products through creators, communities and content rather than traditional advertising.
Brands that thrive in the coming decade will be those that understand how to build trust, culture and commerce simultaneously.
I regularly explore emerging trends, share practical insights and analyse the strategies shaping the future of social commerce.
Open to conversations around partnerships, consulting, speaking opportunities and innovative growth initiatives.
You know where to find me :)