M

Marco Fonseca

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VP of Operations - Brazil
São Paulo, Brazil

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Résumé

Jobs verified_user 0% verified
  • Cloudbeds
    VP of Operations - Brazil
    Cloudbeds
    Sep 2013 - Current (13 years 1 month)
    Cloudbeds’ mission is to power every property in the world with our hospitality management platform. We empower independent hoteliers and hosts to grow revenue, streamline operations, and deliver a memorable guest experience.

    VP of Operations / Country Manager Brazil at Cloudbeds, managing several different work streams in a dynamic startup environment. Daily work involves multi-tasking and generalistic approach, going deep into areas such as business development, customer service, sales processes, financial planning and control, marketing strategy and execution, company infrastructure and resources - all multi-language (English, Portuguese, Spanish).

    Cloudbeds creates browser-based hospitality management software tha
  • Croma Marketing Solutions
    Associate Consultant
    Croma Marketing Solutions
    Jul 2012 - Apr 2013 (10 months)
    Digital Marketing Specialists
  • N
    Independent Consultant
    New Links Comunicação e Marketing
    Jul 2011 - Sep 2013 (2 years 3 months)
    Complex website projects
    e-Commerce Project and Operations management
    Digital Marketing / Online Campaigns
  • Nokia
    Online Sales Manager, Brazil
    Nokia
    Jan 2009 - Jun 2011 (2 years 6 months)
    Head of the Direct Online Sales channel for Nokia Brazil Sales Unit. Online Sales Digital Marketing Manager.

    Structured the area’s operations and processes, defining channel’s marketing strategy and optimizing cross-company integration. The new strategy has led to a 340% increase in sales in 2009 breaking the inertia and additional 45% growth in 2010. It’s the top selling online store among mobile phone manufacturers in Brazil, and top 3 in results among global Nokia online stores.

    Responsible for Nokia Brazil Online Store P&L. Main activities include long-term strategic planning; short-term planning and sales forecasting; portfolio management and channel’s product mix; definitions on marketing strategy for media trini
  • Nokia
    PSS Development Manager for Brazil and Latin America
    Nokia
    Jun 2007 - Dec 2008 (1 year 7 months)
    Solutions development to Consumer Marketing team, working as intermediate between Digital Marketing and global IT, processes, systems and platforms teams, as well as local vendors. Interface between internal customer (Digital Marketing Manager) and IT.

    Global Projects and Programs management, including the renewal and platform migration of seven websites across Latin America (average of 1500 pages each), involving more than 150 people in several countries, in different time zones. Cross-country and cross-cultural resource management.

    Project Manager for the creation and development of all Nokia.mobi (mobile marketing) sites in La
  • Nokia
    Nokia.com Marketing Assistant LTA
    Nokia
    Sep 2005 - May 2007 (1 year 9 months)
    Digital Marketing Assistant for Nokia Latin America (reporting to Latin America Marketing Manager), developing digital marketing campaigns, coordinating the updates, upgrades and maintenance of the nokia.com consumer websites across the region. Website implementation / maintenance / upgrade.

    Coordination of agency work, vendor management, management and deployment of projects, budget management and coordination of activities of country Digital Marketing Coordinators in several countries in Latin America.
  • Synapsys
    Media Manager
    Synapsys
    May 2002 - Aug 2004 (2 years 4 months)
    Media Manager / Planner - Developed nationwide broadcast media plans for clients and prospects such as Nextel, Gradiente, BVI, Avon, Perdigão, Lilly Laboratories, Rodobens and Brastemp. Created and implemented internal process for signoff, billing and tracking of all media spaces handled by the agency. Metrics planning, measurement - CPM, Impressions, Reach, ROI - and results reporting.

    Active role in Branded Shows (custom TV shows) Planning Team, working on definition of premises, benchmarking, creative concept, reasoning and budgeting.
  • Ogilvy Interactive
    Project Manager
    Ogilvy Interactive
    Jan 2001 - Jan 2002 (1 year 1 month)
    Project development for clients like American Express and Unilever – websites, online campaigns and e-mail marketing.

    Coordination and implementation of several projects with limited resources. Additional tasks included Planning, Information Architecture, Technology Infrastructure, design and programming activities.
Education verified_user 0% verified
  • I
    Psychoanalyst, Psychoanalysis and Psychotherapy
    INPP
    Sep 2022 - Aug 2023 (1 year)
  • FGV Fundação Getulio Vargas
    MBA in Marketing, Marketing Management
    FGV Fundação Getulio Vargas
    Jan 2010 - Jan 2012 (2 years 1 month)
  • St Johns University
    Marketing and Advertising Exchange Program, Advertising and Marketing
    St Johns University
    Jan 1998
    Exchange program from CCInt at the University of São Paulo. Full-time study program at St. John's university, attending classes on Advertising, Marketing, Design and Communications Technology.
  • School of Economics Business and Accounting at the University of São Paulo
    Bachelor of Science, Business Administration
    School of Economics Business and Accounting at the University of São Paulo
    Jan 1995 - Jan 2000 (5 years 1 month)
  • COLÉGIO VISCONDE DE PORTO SEGURO
    High School
    COLÉGIO VISCONDE DE PORTO SEGURO
    Jan 1992 - Jan 1994 (2 years 1 month)
Projects (professional or personal) verified_user 0% verified
    Publications verified_user 0% verified
    • NOV
      A Tecnologia Ampliando o Compromisso da Hotelaria com o Cliente
      NOV
      por Marco Fonseca, VP de Operações da Cloudbeds
      Descreve a participação da tecnologia na cadeia de valor da indústria hoteleira atual. Como o hoteleiro independente deve participar da cadeia para extrair valor. Mais informações em Cloudbeds.com
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