Jon-michael Hanna

Strategic UX Research leader with 20+ years of experience transforming ambiguity into actionable insights across complex product ecosystems. Expertise lies in building high-performing research teams and fostering research maturity in organizations of all sizes. Successfully bridges design thinking with business outcomes through innovative methodologies that create measurable impact. Leader of initiatives serving 30M+ customers while implementing systems for data-driven decision-making that break down data silos and align stakeholder objectives. Blends background in educational leadership with a deep understanding of diverse stakeholder needs to create research initiatives that drive business outcomes while keeping users at the center. Fiercely people-first. Thrives in transformational environments. Track record demonstrates consistent, measurable results: ➔ Scaled a research practice from a team of one to a team of four, implementing best practices for 40+ product designers and managers ➔ Led homepage redesign research driving 11% increase in revenue per visit ➔ Spearheaded enterprise research that simplified pricing processes, consolidating 17 systems into a single platform ➔ Led strategic eye-tracking research identifying $2M in potential cost savings Skills: User Experience - Usability Testing - User Research - Team Facilitation - Figjam - usertesting.com - surveymonkey.com - optimal workshop - JIRA - Prototyping - Ideation - User Interface Design - Design-Thinking - Collaboration - Personas - User Flows - Information Architecture - Qualitative Research - Quantitative Research - Project Management - Program Design - Strategy - Interaction Design - Journey Mapping - Experience Design - tree testing - Statistics - Thematic analysis - Contextual Inquiry - Ethnographic Studies - User Interviews - Collaboration - Presentation - Client management - Communication - Focus groups - Survey Design - Card Sorting - Moderated usability testing - Unmoderated usability testing - Workshops - Agile - Lean UX - Manager - Repository - Democratization - A/B testing - AI - ChatGPT - Dovetail - DScout - Strategy - data synthesis - executive presentations - omni channel - cross-functional - collaboration - User Zoom - Figma