Lauren Casey

Vice President Sales Operations

Haemonetics

Dec 2016 - Current (9 years 9 months)

Responsible for reducing sales process friction, increasing organizational efficiency and driving sales excellence via leadership of our business optimization team, customer solution implementation organization and sales operations group (including: SFDC, territory management, incentive compensation and sales analytics).

Senior Director – North America Sales Strategy & Operations

Haemonetics

Sep 2013 - Current (13 years)

• Delivering comprehensive go-to-market strategy to drive $6M incremental revenue • Managing business optimization team to sustain ~$35M annual revenue • Leading project management professionals to deliver ~$20M annual revenue • Developed & executed new product launch within core strategic business unit

Director - Global ‘Order to Cash’ Integration & Sales Reporting

Haemonetics

Jul 2012 - Sep 2013 (1 year 3 months)

• Defined & implemented global order to cash processes for seamless integration of a $550M acquisition in 83 countries • Developed processes & tools to enable near real-time analysis of global sales performance via CRM, territory management, comp & rep level reporting solutions

Director - North America Sales Support

Haemonetics

Apr 2011 - Jul 2012 (1 year 4 months)

• Developed people, cross-functional processes & systems to support successful launch of new sales support organization (contracts, pricing & Salesforce.com) • Implemented compliance reporting to expose $1M+ of revenue opportunity

Principal Business Leader - Process Excellence

Haemonetics

Aug 2009 - Apr 2011 (1 year 9 months)

• Managed a product acquisition integration (documentation, supplier transition & supply chain process); Led strategic product lifecycle recommendations • Managed a cross-functional, global team to implement automated contract management system (~60 multi-lingual templates)

IT Manager – Sales Portfolio & Process Management

EMC

Apr 2008 - Aug 2009 (1 year 5 months)

• Managed a $7M, 20+ person team to deliver a local language quote-to–order system for China, Korea & Japan • Led a 5 person team to implement 110+ prioritized process/system changes • Managed B2B solution supporting 41k+ transactions / ~$1B annually

Project / Program Manager – Sales Portfolio & Process Management

EMC

Mar 2004 - Apr 2008 (4 years 2 months)

• Automated 30k+ annual transactions / ~$700M+ for 14 B2B customers • Developed methodology & plan to deliver globally prioritized system improvements • Implemented process & automation of Dun & Bradstreet refresh (38k+ records)

Steering Committee - Women’s Leadership Forum

EMC

May 2001 - Feb 2007 (5 years 10 months)

• Defined business case, created formal volunteer organization & engaged an executive steering committee to drive Women’s Leadership Forum maturation

Business Analyst – Portfolio & Process Management

EMC

Jul 2000 - Mar 2004 (3 years 9 months)

• Designed global, cross functional processes & consequent system designs to support implementation & management of a global Sales Hierarchy solution (5k+ resources) • Synthesized global business processes to implement a Territory Management solution (1200+ rules, 100K customers, 5000+ Sales Reps)

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