Rohit
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Growth Marketing Specialist
Chandigarh, India
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Résumé
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Growth Marketing SpecialistWknd DigitalFeb 2022 - Current (4 years 9 months)Key responsibilities:
- Develop and execute multi-channel paid media strategies for various clients, including SMBs, B2C, Enterprise, and D2C. Collaborate closely with directors and cross-functional teams to ensure campaigns align with client KPIs and growth marketing goals.
- Designed and implemented comprehensive growth marketing strategies focused on customer acquisition, engagement, and retention, emphasizing Paid Search campaigns.
- Utilized advanced Conversion Rate Optimization (CRO) techniques and a robust experimentation mindset to continuously improve conversion rates across digital properties.
- Manage, review, and perform daily account responsibilities for various clients on Google Ads, Meta Ads, TikTok, and B- B2B Digital Marketing SpecialistGrowth NativesDec 2020 - Nov 2021 (1 year)Key responsibilities:
1. Hands-on Campaign creation, uploading, reporting, and optimization of client accounts.
2. Setup and Managing the all digital marketing channels i.e Google, Facebook, Linkedin, Twitter for Clients.
3. Developing a comprehensive digital marketing strategy to drive qualified traffic from search, display, shopping, Native, and social channels given client's specific Busienss goals and objectives.
4. Identify trends and insights, and optimize spend and performance based on the insights
5. Plan, execute, and measure experiments and conversion tests.
6. Providing Strategic recommendations and perspective to clients.
7. Using best marketing industry tools and platforms to proactively repor - Lead Generation SpecialistApptunixJul 2019 - Nov 2020 (1 year 5 months)Key responsibilities:
1. Setup and Managing the all digital marketing channels i.e Google, Facebook, Linkedin
2. Measure and report performance of all digital marketing campaigns, and assess
against goals (ROI and KPIs)
3. Identify trends and insights, and optimize spend and performance based on the insights
4. Plan, execute, and measure experiments and conversion tests
5. Managing the internal web development & creative designer teams to create landing pages and optimize user experience
6. Evaluate end-to-end customer experience across multiple channels and customer touch points - DDigital Marketing ManagerDNA GrowthJan 2019 - Jun 2019 (6 months)My Job responsibilities
1. Hands-on Campaign creation, uploading, reporting, and optimization of client accounts.
2. Setup and Managing the all digital marketing channels i.e Google, Facebook, Linkedin, Twitter for Clients.
3. Developing a comprehensive digital marketing strategy to drive qualified traffic from search, display, shopping, Native, and social channels given client's specific Busienss goals and objectives.
4. Identify trends and insights, and optimize spend and performance based on the insights
5. Plan, execute, and measure experiments and conversion tests. - Digital Marketing SpecialistNetmax technologies pvt ltdJun 2017 - Dec 2018 (1 year 7 months)Job responsibilities
1. Planning, development and execution of digital programs and campaigns, including online
advertising, web site strategy and design, social media, mobile, and deliverable.
2. Owning and maintaining site analytics, metrics, and campaign reporting.
3. In depth knowledge of SEO and adwords programs.
4. Website development from Wordpress.
5. Content Development and Marketing.
6. Dialy reporting and making new strategies to get more business through available marketing platform.
7. Optimizing and making Google and Facebook campaign.
8. Writing attractive ad copies for best performance of ad.
Education
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- Bachelor of Science, physics chemistry mathPanjab UniversityJan 2014 - Jan 2017 (3 years 1 month)