Anita Jennison

Data-Driven Growth Catalyst | Non-Profits | Education | Consumer | Lifestyle Brands and Services

I leverage data analysis, brand strategy, and customer acquisition expertise to fuel the growth of a diverse range of organizations, including non-profits, educational institutions, and consumer, beauty, wellness, and lifestyle brands. My passion lies in using data to uncover insights, craft compelling brand narratives, and develop targeted strategies that drive engagement, awareness, and ultimately, growth.

I bring a proven track record across all aspects of marketing, from brand development (Hydrafacial, Goop, Pixi Beauty, Forma Brands, Maybelline, Lancome, Wet & Wild) to comprehensive marketing campaigns that deliver measurable results. My full-stack marketing perspective allows me to optimize brand portfolios, navigate the space between creative marketing and strategic thinking, and ensure brand resonance with target audiences.

Key Skills:
Brand strategy & development
Content Marketing
Customer acquisition & marketing campaigns (digital marketing)
Growth Marketing
Product development
Go-to-Market Plans
Brand optimization & portfolio management
Marketing results analysis & optimization

I am passionate about building impactful brands and contributing to their success with a data-driven approach.


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