Berta Canals Romero

CRM & Loyalty Specialist

Veritas

Nov 2025 - Current (1 year)

Veritas is a B Corp-certified organic food company committed to making healthy, ecological eating accessible through a network of stores and a strong digital ecosystem. - Loyalty & CRM Strategy: Lead the Club’s loyalty strategy, driving repeat purchase rate, average order value, and net sales through advanced segmentation and behavior-based activation. - App Management & Loyalty Actions: Improve the loyalty app as a growth lever by designing gamification mechanics, coupons, and promotions to increase engagement and revenue. - Customer Journey Optimization: Analyze friction points and improvement opportunities across the journey to increase purchase frequency and customer engagement. - Performance & Decision Making: Define and monitor key KP

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Marketing Specialist

Como Como Foods

Feb 2024 - Nov 2025 (1 year 10 months)

A company committed to health and well-being, offering products made with 100% organic, certified gluten-free ingredients, backed by solid scientific evidence, and packaged in environmentally friendly materials. - Development of effective email marketing strategies for B2C and B2B. - Crafting persuasive texts for transactional, promotional, and value-added emails. - Analysis and tracking of the database to create suitable segments. - Gathering key performance indicators (KPIs) to continuously improve email marketing campaigns. - Writing content for online (banners, category pages, etc) and offline (flyers, dossiers, etc) channels. - Collaborating on creating advertising campaigns, lead generation initiatives, and strategies to enhance onlin

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Marketing and Communication Specialist

Feb 2023 - Aug 2023 (7 months)

Self-service platform that helps companies to organize their workplace management more efficiently. - Coordinating the creation of online content such as blogs, newsletters, webpages, product information, online tutorials etc. - Stay up-to-date with the latest digital marketing trends, tools, and strategies, and recommend new initiatives to increase effectiveness. - Comprehensive management of digital marketing, encompassing strategies such as SEO, SEM, email marketing and content marketing, along with the creation, optimization, and analysis of advertising campaigns on platforms like Meta Ads, Google Ads, and TikTok Ads. Focus includes audience engagement, data analytics, and adaptability to emerging trends. - Maintaining regular communica

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Marketing and Event Planner Specialist

Oct 2021 - Feb 2023 (1 year 5 months)

LatAm Startups is a non-profit accelerator in Toronto that works exclusively with international startups helping them scale globally from Toronto. - Reporting to the Operations Manager, be responsible from idea generation to event planning and execution. Plan, coordinate and execute events using various mediums including in-person, virtual and hybrid events. - Coordinate all aspects of event execution, including registration, communications, and presentations. - Coordinate with suppliers to deliver on event needs pertaining to venues, audiovisual, rentals, catering or room set-up. - Identify and report on the event budget and costs, and ensure all documentation is complete and accurate. - Work collaboratively with other team members to supp

Marketing Trainee

Europcar

Jan 2020

European firm specializing in hourly car rental (car sharing) for businesses and individuals. Reporting to the Chief Executive Marketing in Barcelona, define the strategies to reach the established goals, create online and offline campaigns as well as capture leads. - Determine a proper advertising medium including, ads, online banners and email marketing initiatives. - Prepare sample advertisement program for review and approval by management. - Work with sales and advertising team to develop product promotions. - Work with the marketing team to develop advertising strategies. - Coordinate with writers, graphic artists and other departments to execute the advertising projects. - Act as day-to-day contact for co-marketing brands from projec

Berta Canals Romero

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Berta Canals Romero

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