Rudy Boateng
About
Detail
Head of Marketing
New York, United States
Résumé
Jobs
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Head of MarketingNewformAug 2024 - Current (2 years 1 month)- Head of GrowthGG MediaOct 2023 - Aug 2024 (11 months)Building and Selling Brands
- Director of GrowthRevoApr 2023 - Oct 2023 (7 months)
- Media BuyerHemon Media GroupOct 2021 - Apr 2023 (1 year 7 months)
- CCEO & FounderChewbacca Ball Ecommerce brandMay 2020 - Apr 2021 (1 year)- Created the product from scratch - Ran social media advertisement campaigns - Email marketing SMS marketing automations - Created/coded a website - Manage a small team - Product fulfillment - Influencer marketing - 4x Lifetime ROAS - Created and edited video ad creatives - Worked with influencers to produce content and sponsor deals
- Marketing ManagerNew York Life Insurance CompanyMar 2020 - Sep 2021 (1 year 7 months)- Brought in over 120M in insurance commissions for agents in the company. - Led the marketing team - Managed the FB ads for the company - Managed the email marketing and CRM for the company - Led the feedback flows for the company in terms of clients booking calls with the agent and buying an insurance policy - Scripted and produced all the content and ads for the company - CRO optimizations - Managed over $1.3M in ad spend - Client facing
- Social Media Marketing Manager /Media BuyerInvestigroup LLCJan 2018 - Dec 2020 (3 years)- Drove 150M in revenue for the investment company - Led the marketing team - Led our social media team to produce content for over 1M followers - Generated high-quality leads for analysts to close multi 6 figure deals - Project marketing role within the investment firm
Education
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- Business Administration and Management, GeneralUniversity at AlbanyJan 2017 - Jan 2020 (3 years 1 month)
Projects (professional or personal)
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- bbuilding a brand