Senior Director, Strategy & Operations
Turbonomic
Feb 2020 - Oct 2022 (2 years 9 months)
• Key member of the leadership team tasked with running the Turbonomic sale to IBM for $2 Billion. Led all go-to-market modeling and data analysis associated with the sale.
• Converted the business model from legacy on-premise perpetual model to subscription and then to SaaS; increased recurring revenue from ~40% to >90%.
• Go-to-market segmentation: transitioned the business from an inside sales model targeting mid-market to an Enterprise focused sales model, increasing ASP from ~$20k to >$100k.
• Pricing and packaging: led a complete overhaul of P&P, including a shift from “core + module” model to a comprehensive model aligned with customer maturity, while also changing the licensing unit.
• Led development of an