Ric Traferri

Head of Sales

Spinwheel

May 2026 - Current (4 months)

Helping financial innovators unlock the full power of real-time credit data, attributes, and payments; through one beautifully simple API. At Spinwheel, we give fintechs, lenders, and financial platforms instant access to a complete consumer credit picture using just a phone number and date of birth. No complex integrations. No friction. Just the intelligence teams need to build smarter, faster, and more personalized experiences for their users. We're building the credit infrastructure layer that the industry has been missing, and we're just getting started.

Adjunct Faculty

Brigham Young UniversityHawaii

Aug 2024 - Current (2 years 1 month)

Adjunct Faculty

University of HawaiiWest Oahu

Jan 2025 - Sep 2025 (9 months)

Director of Global Sales

Qualio

Nov 2024 - Sep 2025 (11 months)

Consultant - Break from Qualio

Qualio

Jun 2024 - Nov 2024 (6 months)

VP of Revenue

Estate Guru

Jun 2024 - Oct 2024 (5 months)

GTM Advisor (Acting VP of Revenue)

Estate Guru

Feb 2024 - Jun 2024 (5 months)

Global Sales Advisor

Qualio

Jan 2024 - Jun 2024 (6 months)

Consultant - Break from Qualio

Qualio

Oct 2023 - Jan 2024 (4 months)

VP of Sales

INGENIOUSBUILD

Sep 2023 - Dec 2023 (4 months)

Sr. Director of Global Sales

Qualio

Jan 2023 - Oct 2023 (10 months)

We are a fully remote company that helps teams building life-saving products get to market quickly and scale successfully. Responsible for all new Revenue Generation. Managing all GTM sales functions.

Director of Global Sales

Qualio

Sep 2021 - Jan 2023 (1 year 5 months)

Head of Sales

CloudApp

Jul 2021 - Oct 2021 (4 months)

Director of Revenue

Qualio

Jan 2021 - May 2026 (5 years 5 months)

Cloud-based eQMS for life sciences (Series C SaaS platform) • Scaled ARR from $7M → $25M+, expanding GTM org from 7 → 40+ (AEs, BDRs, AMs, and AMs) • Built and operationalized a high-velocity sales engine driving 20%+ win rates across regulated industries • Implemented SPICED methodology and structured coaching cadences, improving funnel conversion and forecast accuracy • Partnered with Marketing, RevOps, and Enablement to optimize ICP coverage, reduce cycle time by 25%, and raise AE productivity • Delivered 95% forecast accuracy through disciplined pipeline management and data-driven leadership

Director of Sales

CloudApp

Nov 2020 - Jul 2021 (9 months)

Sr. Sales Manager | Corporate Sales

Lucid

Jan 2019 - Nov 2020 (1 year 11 months)

Lucid Software helps companies and individuals solve complicated problems through its cloud-based visualization apps. Lucidchart, a diagramming application, and Lucidpress, a design solution, are utilized by over six million users, including Netflix, Dropbox, USA TODAY and Staples, making them two of the most popular productivity apps on the web. Since the Utah-based company’s founding in 2010, Lucid Software has grown in revenue by over 100 percent each year and has received numerous awards for its business and workplace culture.

Sales Lead

Lucid

Jan 2019 - Jan 2020 (1 year 1 month)

• Built and led outbound motion scaling corporate sales team from 12 → 40 reps • Drove $3M+ ARR growth through structured prospecting, territory planning, and coaching • Created sales-marketing alignment model to drive consistent pipeline generation

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Executive

Lani Manao

Jan 2018 - Jun 2026 (8 years 6 months)

• Advised SaaS startups on GTM design, RevOps strategy, and scalable growth processes

Director of Worldwide Sales

SolarWinds

Jan 2017 - Jan 2018 (1 year 1 month)

Global Sales Manager - NAMER Commercial & LATAM

SolarWinds

Dec 2015 - Aug 2016 (9 months)

As a manager in the Global Maintenance Renewal Sales team at Solarwinds, I rubbed shoulders with the industry leaders in Network Management. We worked extensively to maintain renewal rates at 95%, which are currently leading the industry. At Solarwinds I worked with tenured leaders in software sales and have been able to accomplish a lot personally as well as professionally for the business. I specialized in the LATAM region and were able to provide growth and improve retention overall in the market, even after some big challenges in the sector.

Global Sales Director

SolarWinds

Jan 2015 - Jan 2018 (3 years 1 month)

• Led $300M global org (120+ reps) driving 20% YoY growth across SMB and mid-market segments • Built management bench and promoted 7 high-potential managers to Director-level roles

Head of Sales - Offline Sales and Partner Quality

Partner Fusion

Jun 2014 - Jan 2016 (1 year 8 months)

Working with the most successful sales center in the travel industry. I work under exceptional leadership, with decades of experience in the development of sales team, support teams, and the overall experience of contact centers. I am responsible to help low performing teams reach their standard and goals and surpass them by the end of a 30 day period. Developed and started a micro-team for sales which has the responsibility to test new campaigns and projects, find bugs in the system or product to improve the customer experience, and perform at the highest level of conversion with the absolute best quality. Currently responsible for QA calibration for all the teams taking sales calls. This number ranges from 400 - 700 agents depending on t

Head of Customer Satisfaction & Offline Sales

Partner Fusion

Nov 2013 - Jun 2014 (8 months)

Responsible to start a brand new department and manage it. This deparment was responsible for highly escalated cases (ex: Attorney General, BBB) from customers or partners and find a solution. Helped with the full integration and adoption of a new ticketing system (Desk.com-SalesForce) and developed procedures for the correct usage of the system. Responsible to take our business from a C- BBB rating to an A rating. We had a 24 hour turn around rate for every customer complaint and reached the highest satisfaction at the time. Worked with TrustPilot closely to improve our satisfaction score and to find ways to proactively prevent future issues.

T

Co-Founder

ThatGrape

Jul 2013 - Dec 2018 (5 years 6 months)

That Grape is a company focused on finding and developing big projects which will be successful short-term, and have sustainability long-term. That Grape owns ThatCollection, ThatVacay, ThatPlace, and currently working on ThatExperience.

Manager | Online Sales SEM Specialist - PPC Campaign Manager

Partner Fusion

Oct 2012 - Nov 2013 (1 year 2 months)

Mainly working with the travel industries. Responsible to develop and grow campaigns to profitability. Working heavily with hotels and airlines. Received Google, Bing, and Marin certifications. Led some of the most profitable campaigns for our property and spent much time working with very experience executives in the industry.

Sr. Sales Manager US Hispanic & Latin America

Zrii The Original Amalaki TM

Feb 2011 - Oct 2012 (1 year 9 months)

Worked to develop new markets and new leadership in the field. Responsible to grow revenues in the markets that I managed. Part of the team responsible for the registration and legalization of the company's products in different countries and markets. Responsible for growing markets from less than 5% of the company's revenue to over 80%. Managed the most profitable and fastest growing markets in the company. Helped develop training, procedures, and overall organizations of the new markets. Helped with the registration of products and the firm internationally.

Manager - Global Accounts - LATAM & NA

Zrii The Original Amalaki TM

Feb 2010 - Feb 2011 (1 year 1 month)

Worked with the top income earners on strategy to keep their business growing and on a steady pace. Responsible to help them with the day to day operations of their individual and personal accounts. Worked with many six figure earners. Reported directly to VP of Sales. Led many accounts from low performing, to leading accounts for the company. Helped develop specific training for personal business.

Executive Support and International Development - Team Lead

Zrii The Original Amalaki TM

Sep 2009 - Feb 2010 (6 months)

Managed a team of 15+ phone representatives in the Executive Support Department. Most of them bilingual. Responsible for developing trainings on new procedures and focused heavily on helping grow sales by announcing promotions. A member of the team that developed the representative incentive programs to help phone agents be more committed and see more success.

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