Andrea Tucker

VP, Product & Solutions Marketing

Outreach

Feb 2025 - Current (1 year 8 months)

Outreach is an AI-driven Revenue Workflow Platform used by revenue leaders, sales, customer success, and revenue operations teams for their core activities of forecasting, prospecting, managing deals, rep coaching, and customer retention and expansion.

Sr. Director, Product Marketing

Diligent

Nov 2024 - Feb 2025 (4 months)

Diligent is the leading GRC SaaS company, empowering more than 1 million users and 700,000 board members and leaders to make better decisions, faster. The Diligent One Platform helps organizations connect their entire GRC practice — including governance, risk, compliance, audit and ESG — to bring clarity to complex risk, stay ahead of regulatory changes and deliver impactful insights, in one consolidated view. Learn more at diligent.com.

Vice President Enterprise Product Marketing

Quadient

Feb 2023 - Nov 2024 (1 year 10 months)

Head of Product Marketing

DISCO

May 2022 - Feb 2023 (10 months)

Leader for a product marketing team of 10 focused on the strategic messaging and positioning for all of DISCO's products and services.

Vice President, Product Marketing, CXM

Quadient

Dec 2020 - May 2022 (1 year 6 months)

As a member of the senior leadership team for Quadient's CXM division, I worked cross-functionally to create clear roles and responsibilities supporting our go-to-market strategies.

Led the product marketing team in building a new messaging framework and worked with product and marketing leadership to repackage the existing products into 3 complete solutions.

Established a new product content hierarchy and launched a SaaS product line within 4 months.

Within the first year, built a new sales bill of materials, general learning plans and marketing content assets repeating this approach for the 2 other solutions in 2021.

Presented to and conferred with analysts on CCM, CJM and DXP market reports

Director of Global Product Marketing, CX Marketing & Loyalty

Oracle

Jun 2020 - Nov 2020 (6 months)

As part of Oracle's global CX Product Marketing organization, I led the CX Marketing & Loyalty team for B2B & B2C supporting Oracle Eloqua, Oracle Responsys, Oracle CX Audience, Oracle CrowdTwist and Oracle Datafox in addition to the cross product messaging associated with other products in the Marketing, Sales, and Service pillars.

Director of Global Product Marketing, CX Marketing for B2B

Oracle

Jul 2018 - Jun 2020 (2 years)

As the B2B Product Marketing leader for Oracle Marketing Cloud, my team was responsible for the global cross-product messaging, positioning, sales enablement assets and go to market strategies for Oracle's Eloqua and Maxymiser products and how they complement the greater CX portfolio across Sales, Commerce, Service and Loyalty.

Regular speaker for Oracle events including OpenWorld and Modern Customer Experience, as well as other known B2B marketing industry events.

Senior Product Marketing Manager

Oracle

May 2016 - Jul 2018 (2 years 3 months)

Member of the global B2B product marketing team supporting Eloqua, Content Marketing, and Maxymiser products for Oracle.

Product marketing lead for the launch of Infinity, Oracle's digital analytics platform. Managed the go to market messaging and sales enablement strategies to take the product to market in 2018.

Solution Marketing Manager

Alchemy Systems

Jul 2014 - May 2016 (1 year 11 months)

Led the strategic planning, messaging, creation, and execution of various integrated marketing initiatives.

Partnered with product and senior leadership to establish go to market strategies and messaging for new and recently acquired products.

Managed communications staff responsible for Alchemy's social media program including the development, launch, and maintenance of blogs, social posts, press releases, industry awards, video/written case studies.

Lead content writer for ads, website content, customer and prospect email communications, landing pages, research reports, white papers, product collateral and videos.

Collaborated with sales to develop presentations, RFI/proposal documents, pitch

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Training and Development Coordinator

Integrium

Apr 2004 - Apr 2006 (2 years 1 month)

Training and development coordinator for a CRO focused primarily on cardiology and diabetes clinical trials. Created and managed employee orientations, in-house seminar events, corporate trainings, and e-learning.

Interim Human Resources supervisor. Managed benefits vendor issues, candidate screening, recruitment for open positions, terminations, and performance evaluations/relations issues.

Team project leader assigned to create, train and implement new SOPs, Corporate Policies and Work Instructions company-wide auditable by FDA and pharmaceutical quality assurance personnel.

Created and managed all personnel training files according to GCPs to be in compliance with FDA audits.

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Clinical Coordinator

Integrium

Apr 2003 - Apr 2004 (1 year 1 month)

Trained and mentored personnel in corporate processes and proprietary databases in a clinical research organization (CRO) to support Phase 2, 3 and 4 clinical trials. Created documentation and training materials for clinical study related materials, presentations, handouts, documents and reports. Analyzed database usability and compatibility against clinical study related requirements, metrics and tracking and worked with the development team to implement suggested updates and changes.

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Project Clinical Research Assistant/Executive Assistant

Integrium

Sep 2002 - Apr 2003 (8 months)

Assisted Clinical Program Director in the conduct of cardiology clinical research protocols for a clinical research organization (CRO). Prepared documentation, study-specific files and databases, enrollment reports, analyses, and meeting minutes.

Project Clinical Research Assistant

Ultimate Staffing Services

Mar 2002 - Sep 2002 (7 months)

Assisted with the conduct of research protocols. Prepared documentation, study-specific files and databases, enrollment reports and analyses, and meeting minutes.

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Editorial Assistant | Office Manager

Better Buildings Interactive

Dec 2000 - Mar 2002 (1 year 4 months)

Collected. transcribed, and coordinated articles with editors for quarterly release of Energy and Environmental Management Magazine focused on commercial building energy management and conservation. Interacted with industry associations, energy initiatives and the commercial real estate industry. Workshop coordinator for travel, marketing, speakers, and materials for utility awarded Third Party Initiatives during the California energy crisis. Office manager for Better Buildings Interactive.

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Sales Administration

Mosler Inc

Jan 1999 - Jan 2000 (1 year 1 month)

Supported 8 West Coast Based Sales Managers and worked for Regional Director of Mosler Inc. providing proposal assistance and sales support for the banking security industry.

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President/Owner

The Song Shop

Jan 1995 - Jan 1999 (4 years 1 month)

Consulting and critiquing services for songwriters. Workshop speaker and panelist for the music industry.

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Song Screener

Taxi AR

Jan 1995 - Jan 1999 (4 years 1 month)

Screened and critiqued songs in the Christian, Country and Pop genres. Participated in expert panels at the Taxi Road Rallies on songwriting and music publishing.

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Creative Director of Music Publishing

Maranatha Music

Sep 1992 - Dec 1995 (3 years 4 months)

Songwriter contact, catalog promotion and relationship manager for a very prominent catalog for recorded, live and print projects. Managed multiple print publication projects and traveled as a workshop clinician for songwriting and songwriter development.

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Creative Director, Music Publishing

Benson Music Group

Aug 1985 - Aug 1992 (7 years 1 month)

Began in an entry level intern position and ended as Creative Director of Music Publishing for The Benson Company. Promoted catalogs of 50,000+ songs for recorded, live and print projects, managed publishing staff of 5 and handled contractual negotiations and relationships with 50+ staff and affiliated songwriters.

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Andrea Tucker

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