Bárbara Cea De Frutos

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Influencer & Social Media Marketing Lead

May 2025 - Current (1 year 5 months)

Influencer Marketing & PR - Defined the PR strategy for core collections and major IP collaborations. - Managed global influencer partnerships end-to-end (focus: US + EU), including outreach, negotiations, briefing, reporting, and community relationship management. - Oversaw creator inquiries, weekly PR shipments, and ongoing community engagement. - Built and nurtured long-term creator loyalty, maintaining strong relationships with top partners and VIP advocates. - Created and supervised Lethal’s first-ever UGC strategy to boost engagement, reach, and conversion. Brand Communication & Creative Strategy - Developed, supervised, and appeared in reveal and launch video scripts. - Established key community management response guidelines to ensu

Co-Founder & CMO

Drips

Mar 2025 - Current (1 year 7 months)

• Lead overall organization and project management across label and event activities.
• Plan and execute events, showcases, and activations from concept to delivery.
• Coordinate artists, venues, partners, and production teams.
• Manage communication strategy, PR, and brand positioning.
• Oversee promotion, social media, and storytelling for releases and events (Instagram, Newsletter, Telegram, Bandcamp, Resident Advisor)
• Build strategic collaborations to expand visibility and community.

Social Media & Content Lead

Pure App

Dec 2022 - Apr 2025 (2 years 5 months)

Social Media Strategy: Developed strategies to increase brand awareness and engagement, targeting specific audiences. Content Creation and Management: Managed content across platforms, ensuring consistent messaging and collaboration with design teams. Team Leadership: Led the social media team, set goals, and coordinated with other departments for cohesive campaigns. Performance Analytics: Analyzed social media metrics and optimized strategies to improve performance. Platform Expertise and Trend Monitoring: Stayed updated on trends and platform changes to leverage new opportunities. Paid Media Campaigns: Managed social media ads on Instagram and TikTok using Meta Business Suite and Ads Manager. Brand Voice and Consistency: Ensured consisten

Social Media Manager

foodspring

Jun 2022 - Nov 2022 (6 months)

Led social media efforts to drive engagement and community growth. Supported events like Pride Parade Milano and HYROX Valencia with content creation and assistance. Delivered actionable insights through performance reporting.

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Social Media & PR Coordinator

Feb 2021 - Jun 2022 (1 year 5 months)

PR Management: Led influencer marketing, partnerships, and press relations in Spain. Press Relations: Managed press coverage and media events in Spain. Performance Tracking: Reported on social media and PR results, optimizing for better engagement. Collaboration: Coordinated with marketing, design, and product teams for campaign alignment. Community Management: Managed social media for Spanish and UK markets, boosting engagement and brand loyalty. Customer Care: Handled inquiries, feedback, and complaints, providing personalized solutions. Content Strategy: Executed content calendars and collaborated on posts, Reels, and campaigns like giveaways. Live Video Management: Hosted live events with influencers and teams to drive engagement. Creat

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Marketing & Sales Specialist

Oct 2019 - Apr 2020 (7 months)

SEO Optimization: Conducted keyword research and optimized content to improve traffic and rankings. Events Coordination: Assisted in event planning, hosting, and sales support to represent the brand effectively. Social Media Management: Planned and monitored posts, analyzing metrics to optimize engagement. Content Creation: Created and designed content for blogs, newsletters, and social media, researching trends for fresh ideas.

Retail Sales Assistant

Stradivarius

Aug 2019 - Feb 2022 (2 years 7 months)

Customer Interaction: Provided excellent customer service, assisting with product inquiries and resolving complaints. Sales Support: Promoted and upsold products to meet sales targets while staying updated on trends. Stock Management: Managed inventory, organized displays, and ensured the store remained stocked and tidy. Fitting Room Assistance: Ensured efficient fitting room operations and attractive product displays. Team Collaboration: Worked with colleagues to meet store goals and supported during peak times or events.

Bárbara Cea De Frutos

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Bárbara Cea De Frutos

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