Mairead Stack

National Account Manager

EHE Health

Oct 2019 - Sep 2020 (1 year)

• Built relationships with 15 high-profile accounts to deliver preventative care benefits impacting 14,000+ employees, 100% client retention • Boosted engagement 70% through crafted strategic account plans including creating educational content for client HR Benefits teams and onsite wellness events for stronger brand recognition • Generated $2M in new revenue by launching a COVID-19 testing and tracking initiative • Led contract negotiations and quarterly executive reporting, leveraging data-driven insights Show less

National Strategy & Business Development Account Manager

Kettlebell Kitchen

Dec 2018 - Jun 2019 (7 months)

• Led portfolio of 70 SMB accounts with 95% client retention & grew revenue 60% in NYC territory • Secured new business opportunities with national franchised fitness clubs (Crunch Fitness & Retro Fitness) • Coordinated content strategies for clients and implemented referral & trainer loyalty programs, resulting in a 20% increase in customer acquisition

Head of Customer Experience

Kettlebell Kitchen

Feb 2018 - Dec 2018 (11 months)

• Led a team of 15, delivering continuous coaching that enhanced skills and increased productivity • Established performance KPIs and leveraged data insights to continuously elevate customer operations • Implemented best practices for call center operations resulting in increased efficiency and revenue growth • Ensured strong communication & collaboration between product operations and delivery teams to identify opportunities to enhance the customer experience

Marketing Manager

PVH Corp.

Sep 2014 - Mar 2017 (2 years 7 months)

• Analyzed market research findings and led consumer focus groups to present new product development opportunities. • Directed integrated multi-platform content campaigns to enhance visibility for retail partners • Managed $3M annual media budgets, optimizing SEO, paid search & social, display ads & influencer management, achieving increased in engagement

Manager- Marketing, Operations & Development

CityLax

Dec 2013 - Aug 2014 (9 months)

• Developed sponsorship program which provided direct support for over 40% of participating youth teams • Spearheaded CRM, email & SMS marketing strategy, improving communication and outreach, increasing engagement • Led annual fundraiser event planning, achieving a 110% volume increase, showcasing exceptional project management and execution skills

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Branding & Digital Media Consultant

Freelance Project Manager

Jan 2009 - Jan 2014 (5 years 1 month)

• Developed branding, web, & SEM strategies to surpass client’s customer acquisition goal by 20% • Reviewed strategic goals with prospective clients to develop proposals, pitches, and SOWs • Created all graphic design materials, managed web site content updates, and organized media campaigns

Advertising Account Executive

DALTON

May 2008 - Mar 2009 (11 months)

• Managed creative campaigns, vendor proposals, financial forecasting, and billing for 17 simultaneous web site launches. • Developed content strategies to enhance SEO and led a team in designing a print ad campaign that won the Atlanta Ad Club's 2009 Silver ADDY Award. • Collaborated with cross-functional teams to execute successful client campaigns and achieve business objectives.

Advertising Account Executive

Kleber & Associates

Oct 2006 - Feb 2008 (1 year 5 months)

• Led internal brand team to drive new client acquisition & was the primary liaison for multiple national accounts • Planned email marketing campaigns, website development strategies, & directed execution process with digital vendors • Provided strategic recommendations for print & digital media placements and negotiated buys with media reps

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Digital Assistant Manager

Jul 2006 - Oct 2006 (4 months)

• Processed new business leads and assessed project goals with prospective clients • Created proposals, negotiated contracts, and outlined SOW objectives for developers • Directed personalized tutorials of Content Management Systems for clients

Copywriting Intern

Partners + Napier

Jan 2006 - Jun 2006 (6 months)

• Bausch + Lomb • Constellation Brands • Rochester General Hospital • Excellus BlueCross BlueSheild

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