Shadi Catterina

Senior Vice President of Channel Partnerships

Talkspace

Jan 2025 - Current (1 year 8 months)

Vice President Of Business Development

Talkspace

Feb 2021 - Jan 2025 (4 years)

Sales Director, East Region

Crossover Health

Apr 2019 - Feb 2021 (1 year 11 months)

Crossover brings people, their doctors, data, and benefits together under one connected system of health. We’ve built an entirely new category of primary care, integrating disconnected health and wellness benefits with tech-enabled services to increase access to care, decrease spend, and deliver remarkable health for employees near and far. We are building healthcare as it should be.

Area Sales Manager, East Region

Medtronic

Aug 2018 - Mar 2019 (8 months)

Manage team of 10 Territory Managers and Clinical Specialists in 7 states covering the East Region, including hiring, coaching, developing members • Sell to large ACOs, Medical Groups, IDNs to provide contract rates and larger volume purchases • Successfully managed strategies, relationships and partnerships with local leadership teams to include Regional Director (RD) as well as local district manager(s) (DM) to exceed Annual Operating Plan

Regional Solutions Manager, Northeast

Medtronic

Jun 2017 - Mar 2019 (1 year 10 months)

• Achieved President’s Club to Plan and ranked number one, nationally, FY18 • Established, maintained and fostered total account relationships within C-suite, departmental, and local office levels to build successful partnerships • Fostered on open collaboration and exchange of communication with all local field sales and managed markets teams, overlapping the assigned geography

Territory Manager, Non-intensive Diabetes Therapies

Medtronic

Mar 2016 - May 2017 (1 year 3 months)

Conducted sales calls to promote, sell, and service Medtronic Diabetes Type 2 products and services to existing and potential physicians across the primary care (PCP), Endocrinology, and Cardiology • Achieved President’s Club for 159% to Plan. Implemented quarterly sales plan and utilized products within install base, while successfully growing customer, FY17 • Elected and attended Woman in Leadership (WIL) 2017, sole nominated national sales participant • Sold buy and bill product with two reimbursable CPT codes by utilizing ROI analysis

Senior Diabetes Care Specialist

Novo Nordisk

Nov 2010 - Mar 2016 (5 years 5 months)

Promoted Novo Nordisk’s portfolio of injectable diabetes products with specialty and primary care physicians, pharmacists, and office staff. Portfolio includes Novolog, Levemir, Novolog Mix 70/30 • Won Area Circle of Excellence award, FY12 at 102.3% • Achieved Circle of Excellence Award, FY13 at 104.1% • Nominated member of Vice President’s Council, Northern California Regional Sales Leaders’ Committee

Senior Pharmaceutical Sales

GlaxoSmithKline

Sep 2006 - Aug 2010 (4 years)

Challenged with all areas of business development, product presentations, marketing efforts and revenue generation for a portfolio of three products: Avandia, Coreg CR, and Lovaza. Led team-driven sales responsibilities and powered territory profitability • Achieved Circle of Excellence and Ruby Tier Award (Top 20% nationally), 2008

Account Executive

Xerox Business Centre

Aug 2004 - Aug 2005 (1 year 1 month)

Competitive, top producing sales driver that managed and coordinated the sales and service of sophisticated client machines. Completed intensive Xerox Sales Agent training program • Won President’s Club Award, 2005

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