Danielle Cadena

Danielle Cadena

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Leading with Heart in a Metrics-Driven World | Connector of People, Brands & Purpose
Arizona, United States

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Jobs verified_user 0% verified
  • Calero
    Channel Account Director - West
    Calero
    Jun 2026 - Current (4 months)
    Responsible for building and expanding Calero's partner ecosystem across the Western U.S., recruiting and enabling referral partners, VARs, and MSPs to bring Technology Expense Management to complex enterprises. Drive net-new revenue growth by equipping channel partners to position Calero's unified execution platform โ€” replacing fragmented, manual processes with automated intelligence across telecom, mobility, SaaS, and market data. Serve as the primary point of contact for West Region partners, collaborating cross-functionally to develop tailored enablement programs that accelerate pipeline and deepen partner satisfaction. Bring a consultative, trust-first approach to every engagement, championing partner needs internally and aligning Cale
  • Monotype
    Sr. Sales Manager โ€“ Large Enterprise
    Monotype
    Aug 2024 - Jun 2026 (1 year 11 months)
  • Monotype
    Strategic Partnerships - Large Enterprise
    Monotype
    Aug 2024 - Jun 2026 (1 year 11 months)
    As an Enterprise Sales leader at Monotype, I am at the heart of revolutionizing brand expression through typography and design. Alongside a team of passionate and curious people, I lead the charge in driving high-level engagements with global enterprise clients, showcasing how our creative solutions elevate their brand stories. Together, we craft and execute winning strategies, build relationships with C-suite executives, and manage complex sales cycles. Our priority: turning ambitious goals into tangible wins for our customers, all while bringing the power of art and design into the business world.
  • Nextiva
    Director, Sales Development
    Nextiva
    Nov 2023 - May 2024 (7 months)
    As the Global Sales Director of the Sales Development team, I had responsibility for managing the top-of-funnel (TOFU), ensuring collaboration with marketing to optimize lead generation strategies. I oversaw key performance metrics including MQL, SQL and SAL, focusing on driving conversions through the pipeline. By analyzing data on L2Q, Q2S, and L2S, I identified opportunities to enhance efficiency and improve handoffs to the sales team. I maintained close partnerships with marketing, ensuring alignment in strategy and execution, while coaching and developing the sales development team to meet performance targets and drive revenue growth.

    โ—Led a team of 25+ teammates and two leaders in the US and Mexico.
  • Nextiva
    Director, Revenue Strategy / Chief of Staff - Office of the CRO
    Nextiva
    Feb 2020 - Nov 2023 (3 years 10 months)
    I serve as the Chief of Staff to our Chief Revenue Officer and help lead key strategic business initiatives across all sales segments within Nextiva. I join the senior leadership team to lead strategy for a $200M business and operations of multiple sales teams within our Channel, Direct and Customer Success/Retention business infrastructures. As a thought partner to our senior team, I operate as a strategic leader acting as an internal consultant. I am responsible for driving strategic and operational initiatives to include representative projects including the development of the 3-year annual operating plan, supporting decision making around capital deployment, identification of new market opportunities and development of new models of col
  • Nextiva
    Director of Sales Optimization
    Nextiva
    Oct 2018 - Feb 2020 (1 year 5 months)
    Core emphasis on organizational strategy for sales optimization, acting as a thought leader in helping craft sales initiatives for increasing proficiency and competency in UCaaS and SaaS sales. While working cross-functionally with multiple departments who support sales, this role supports the design requirements around sales productivity, measuring improvement in key areas such as: productivity lift, teammate retention, job satisfaction, onboarding experience, adoption of foundational skills with quick application, etc. Tireless focus on continuously improving sales processes across all sales teams. Reporting directly to our President, the only way to perform is with a mindset to win.
  • Nextiva
    Director, Sales Optimization
    Nextiva
    Oct 2018 - Feb 2020 (1 year 5 months)
    Reduced attrition by 65% through consultative redesign of the Account Executive journey. Decreased ramp time from 18 to 12 months โ€” accelerating time-to-productivity by 33%. Designed assessments and diagnostic frameworks to identify root problems and accelerate trust with prospects and clients. Reported directly to President, driving cross-functional initiatives for sales productivity and process optimization.
  • Insight
    Sr. Sales Manager - Sales Enablement
    Insight
    Aug 2016 - Oct 2018 (2 years 3 months)
  • Insight
    Division Sales Manager - Sales Enablement
    Insight
    Aug 2014 - Aug 2016 (2 years 1 month)
    2016 SUMMIT CLUB WINNER
    - Annual Values Award Winner (2015)

    โ—โ— IN IT TOGETHER FOUNDATION โ—โ—
    Board Member & Fundraising Coordinator (3 years)
  • Insight
    Regional Sales Manager - Southwest
    Insight
    Jul 2012 - Aug 2014 (2 years 2 months)
  • Insight
    Sr. Sales Manager - Sales Enablement
    Insight
    Jul 2010 - Oct 2018 (8 years 4 months)
  • Insight
    Strategic Account Executive โ€“ SLED
    Insight
    Jul 2010 - Jul 2012 (2 years 1 month)
    Sold complex, multi-stakeholder solutions to government and education accounts requiring consultative, long-cycle approach. Rookie of the Year + Largest Deal in Training Class โ€” early proof of hunter mentality and closing ability.
  • Coach
    Retail Sr. Sales Associate
    Coach
    Jul 2010 - Oct 2010 (4 months)
  • Coach
    Associate Store Manager
    Coach
    Sep 2008 - Jul 2010 (1 year 11 months)
  • Coach
    Assistant Store Manager
    Coach
    Mar 2006 - Sep 2008 (2 years 7 months)
  • Coach
    Retail Sales Associate
    Coach
    May 2005 - Mar 2006 (11 months)
Education verified_user 0% verified
  • Arizona State University
    Bachelors of Arts, Communication
    Arizona State University
    Jan 2003 - Jan 2007 (4 years 1 month)
    Obtained a Bachelor of Arts in Communication with an emphasis in Organizational Development and Conflict Negotiation.
  • G
    High School Diploma
    Grandview High School Centennial CO
    Jan 1998 - Jan 2002 (4 years 1 month)
    Varsity Women's Basketball and Varsity Women's Tennis Letterwoman for four consecutive years.
Projects (professional or personal) verified_user 0% verified
    This is a community-created genome.