Muhammad Ibtisam
Muhammad Ibtisam
About
Detail
Operations & Growth Lead @ TechnoPulse || Shopify CRO & Funnel Optimization || E-commerce Analytics || Turning Broken Funnels Into Revenue
Lahore, Punjab, Pakistan
I lead e-commerce operations and Shopify CRO projects end to end, from funnel audits to full store rebuilds, for clients across multiple active accounts at once.
Over the past 3 years at TechnoPulse, I progressed from Project Coordinator to General Manager of Operations, taking ownership of client Shopify projects rather than just supporting them: planning the work, managing the client relationship, and owning the outcome.
Some of the work behind that:
→ Audited and rebuilt post purchase (OCU) funnels across 30+ product lines for a single client account, alongside CRO and operations work across multiple other Shopify stores
→ Built analytics dashboards and 90 day performance reviews to track store health and find where revenue was leaking
→ Managed subscription program architecture, bundles, and store operations for a wellness brand
→ Led full store setup, from homepage to checkout, for a DTC brand launch
What I focus on:
→ Project and operations management for e-commerce clients
→ Shopify store development & CRO (conversion rate optimization)
→ OCU / upsell funnel design and optimization
→ E-commerce analytics, finding where a store leaks revenue before scaling ad spend
→ Multi-store operations, client onboarding, and building the SOPs that let a team run without me in every detail
→ Web design support (HTML/CSS, Figma) when a rebuild needs it
I've worked across niches including health/wellness, outdoor/lifestyle, and subscription based DTC brands, managing several client accounts simultaneously rather than one project at a time.
My approach is simple: most stores don't have a traffic problem, they have a foundation problem. Trust signals, mobile checkout, offer structure, and retention flows usually matter more than another ad dollar.
Currently based in Lahore, Pakistan.
Open to Project Manager and Operations Manager roles in the Gulf, with relocation, and open to remote or freelance Shopify, CRO, and e-commerce operations work with companies in the UK, Europe, USA, and Australia.
Always happy to connect with people in e-commerce, Shopify, or operations. DM or connect anytime.