Andres Videla

Principal GTM & Revenue Strategy Architect

Front

Apr 2026 - Current (7 months)

Design and execute Front’s GTM and Revenue Operations strategy to scale global customer operations, retention, and revenue.
Key Responsibilities & Impact:
• Revenue Ops & Strategy: Partner with Customer Success, Sales, and Finance leaders to build the commercial workflows, automated playbooks, and KPI frameworks that drive high-volume customer growth and retention.
• Churn Prevention & Revenue Protection: Conducted a systematic forensic analysis of 500+ support tickets across the GTM stack, documenting 136 structural failure instances to build a data-driven framework that proactively mitigates operational churn risks.
• Scale & Commercial Efficiency: Drive the Revenue Lifecycle Management (RLM) and CPQ Strategy (Stripe,

GTM Engineer | Salesforce RLM & CPQ Consultant

Front

Apr 2026 - Current (7 months)

▶ Leading the technical vision and roadmap for the Revenue Lifecycle Management (RLM) and Salesforce CPQ ecosystem to scale Front’s global operations. ▶ Designing integrated GTM Engineering architectures by bridging technical gaps between Engineering, Product, and GTM Systems. ▶ Partnering closely with Deal Desk, Sales Operations & Strategy, and Revenue teams to streamline the lead-to-cash process and drive business velocity. ▶ Aligning technical solutions with Finance stakeholders, including Corporate FP&A and Accounting, to ensure accurate revenue reporting and platform integrity. ▶ Optimizing CI/CD workflows and deployment strategies, collaborating with Marketing Operations and Data Science to enhance data-driven decision-making and oper

Senior Salesforce Solution Engineer

Strong CRM

Jan 2024 - Mar 2026 (2 years 3 months)

Core Architecture & Technical Leadership ▶ Architecting and deploying scalable backend solutions using Apex design patterns to automate mission-critical business processes. ▶ Orchestrating enterprise-grade integrations (REST/SOAP) and middleware strategies to ensure data consistency across the corporate tech stack. ▶ Designing intuitive User Interface architectures using Lightning Web Components (LWC) to streamline complex data entry workflows. ▶ Leading Large Data Volume (LDV) strategies, executing complex migrations of millions of records with strict data cleansing and mapping governance. Revenue Operations (RevOps) & Compensation Strategy ▶ Optimizing the Lead-to-Cash cycle by designing and managing high-impact Incentive Compensation Man

Lead GTM Strategy & Revenue Operations Architect

Strong CRM

Jan 2024 - Mar 2026 (2 years 3 months)

Led the operational strategy for enterprise-grade GTM and Revenue Operations (RevOps) platforms, aligning technology with commercial and customer-facing business growth.
Key Accomplishments & Responsibilities:
• CSOps & Process Automation: Architected and deployed scalable operational workflows to automate mission-critical business processes, increasing GTM velocity and drastically reducing manual administrative tasks for customer success and sales teams.
• Workflow Optimization: Designed intuitive, user-centric processes and streamlined customer-centric data workflows, reducing administrative overhead for Customer Success Managers (CSMs) and enabling more efficient high-volume account management.
• Lead-to-Cash (L2C) Al

Salesforce Technical Consultant & Project Lead

Multiply Sales

Jan 2022 - Jan 2024 (2 years 1 month)

Multi-Cloud Architecture & Implementation ▶ Led end-to-end implementations across Sales, Service, and Marketing Cloud, optimizing Lead-to-Opportunity and Case Management lifecycles. ▶ Architected CPQ solutions for complex product bundles and pricing rules, ensuring alignment with business revenue goals. ▶ Executed advanced data strategies using Data Cloud and SQL/AMPscript for Marketing Cloud, managing data cleansing, migration, and segmentation for personalized customer journeys. ▶ Developed actionable insights using Tableau & CRM Analytics to drive executive decision-making. Integration & RevOps Strategy ▶ Designed and deployed enterprise-grade integrations using Workato middleware to connect Salesforce with ERPs (SAP, Oracle, NetSuite, W

GTM Program & Revenue Operations Lead

Multiply Sales

Jan 2022 - Jan 2024 (2 years 1 month)

Led the GTM program management, cross-functional delivery, and Go-To-Market strategy for enterprise clients across Sales, Service, and Marketing Clouds.
Key Accomplishments & Responsibilities:
• Program Management & Delivery: Managed the end-to-end lifecycle for high-impact commercial systems, defining project scope, timelines, and resource allocation to ensure on-time, high-quality delivery.
• Customer Journey & Lifecycle Optimization: Headed cross-functional initiatives to optimize Lead-to-Opportunity pipelines, customer case management, and multi-channel marketing campaigns, directly driving customer satisfaction and retention metrics.
• RevOps & Compensation Strategy: Spearheaded sales incentive compensation (SIPs) a

Senior Solutions Architect & GTM Systems Engineer

Vention

Jan 2016 - Jan 2021 (5 years 1 month)

Architected and deployed scalable backend integration frameworks, optimizing the data flow between core software products and GTM platforms.
Key Accomplishments & Responsibilities:
• System Integration & Architecture: Designed and maintained secure, high-availability REST API structures to facilitate seamless data exchange between legacy databases and customer-facing systems.
• Lead-to-Cash Foundations: Configured complex CPQ (Configure, Price, Quote) architecture, laying the technical foundation for scalable product catalogs, automated bundling, and enterprise pricing rules.
• Multi-Cloud Strategy: Managed and automated end-to-end configurations for CRM (Sales, Service, and Marketing Clouds), using advanced event-driven

Backend Engineer & Salesforce Developer

Vention

Jan 2016 - Jan 2021 (5 years 1 month)

Backend Engineering & System Architecture ▶ Engineered high-performance backend solutions using Python and Object-Oriented Programming (OOP), ensuring scalable server-side logic and database optimization. ▶ Designed and maintained secure REST APIs to facilitate seamless data exchange between legacy systems and Salesforce. ▶ Implemented rigorous security protocols and performance optimization strategies to protect data integrity across applications. Salesforce Development & Multi-Cloud Implementation ▶ Managed end-to-end configurations for Sales, Service, and Marketing Cloud, automating complex workflows via Triggers and Flows. ▶ Configured CPQ logic for product catalogs, bundling, and pricing rules, laying the groundwork for scalable quotin

Senior Systems Engineer & Data Specialist

Siemens Digital Industries Software

Jan 2003 - Jan 2015 (12 years 1 month)

System Architecture & Automation Engineering ▶ Designed complex blueprints and specifications for automated systems, utilizing C++ and Python to build robust robotic components. ▶ Led Integration testing strategies, ensuring seamless interoperability between hardware machinery and software ecosystems. ▶ Driven Research and Development (R&D) initiatives to innovate existing technologies and improve system performance. Data Strategy & Advanced Analytics ▶ Executed rigorous Data Cleaning and processing workflows to ensure accuracy and consistency across large datasets (ETL principles). ▶ Leveraged SQL and statistical methods to gather data from sensors and APIs, extracting meaningful insights for decision-making. ▶ Developed and implemented Ma

Senior Systems Engineer & Data Strategy Lead

Siemens Digital Industries Software

Jan 2003 - Jan 2015 (12 years 1 month)

Designed complex blueprints, integration architectures, and data-driven systems to optimize automation processes and telemetry diagnostics in mission-critical environments.
Key Accomplishments & Responsibilities:
• Systems Engineering & R&D: Led high-impact R&D initiatives and integration testing strategies to ensure seamless, zero-latency interoperability between hardware machinery and core software platforms.
• Data Strategy & ETL: Executed rigorous data processing, extraction, and cleaning pipelines (ETL) to maintain absolute data integrity and structure across massive, high-volume datasets.
• Predictive Analytics: Developed and implemented machine learning models and advanced statistical algorithms to analyze sensor

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Andres Videla

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