Andrew Cooper

I love entrepreneurial businesses and the opportunities which disruptive change brings for new business models. The coming of the internet was my first experience of such a major change but that will be overshadowed by the disruption that AI will create. For both better and worse – it is incumbent on us all to create new models for better insight and customer understanding, using safe, human-centric AI. At Verve, we’ve gone all-in on developing our award winning Verve Intelligent Personas and Simulations (high quality synthetic personas) as part of the future model for the insight industry. Everything we do is anchored in human truth, validated, constantly updated and auditable. We are not black box - and hence we can provide intelligent personas and simulations which can be used to inform decisions with confidence. As a full service insights consultancy we work both directly with brands and in partnership with complimentary agencies, underpinned by our proprietary Verve Vero platform for Intelligent Personas and Simulations. Winning major awards for AI empowered insights with clients such as Samsung and Mars. Before Verve, I co-founded Research Now and grew it from a start-up into Europe’s leading online access panel business in just 7 years, before its $144m sale. Being an early mover in the shift to online research reinforced a simple lesson: structural shifts reward those who commit early and deliver quality for clients and partners.I am a Chartered Accountant and prior to Research Now was a Senior Manager at PriceWaterhouseCoopers where I advised private equity clients on acquisitions.