Rohan Alexander

Rohan Alexander

About

Detail

Grew up watching businesses outwork everyone — and still struggle for growth. Spent 15+ years fixing that for global brands. Now doing it at scale. Building Zep
Kochi, Kerala, India

Timeline

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Résumé

Jobs verified_user 0% verified
  • Zephra AI
    Founder
    Zephra AI
    Jan 2026 - Current (9 months)
    Zephra was founded with a clear vision: To unlock growth for companies using Marketing.
    Too many businesses plateau or fail to reach their goals —not because they lack ambition, but because they lack access to top-tier talent, strategic consulting, and marketing resources. We're here to change that.
    At Zephra, we're bringing Agentic AI into marketing to help businesses scale smarter and faster. No more stagnant growth. No more missed targets.
    Ready to unlock your next phase of growth? Let's talk.
  • Centena Group
    Head of Marketing
    Centena Group
    Feb 2023 - Mar 2026 (3 years 2 months)
    Led full-scale marketing transformation across Centena Group's portfolio of 20+ brands spanning MENA and India - building the strategy, team, and infrastructure to drive measurable commercial growth across a complex, multi-division organisation.

    Owned end-to-end marketing operations across 22 websites, 20+ social channels, and 6 divisions managing a team of 20+ professionals across divisions.
    - Delivered Millions in qualified pipeline and revenue through ABM-led, data-driven campaigns
    - Achieved 3× ROI on marketing investment across the Group
    - Implemented AI-based marketing tools to improve efficiency, targeting, and analytics
    - Revitalised brand architecture and marketing assets across the Group's portfolio
  • Bosch India
    Heading Fundamental Research - Energy
    Bosch India
    Jan 2022 - Jan 2023 (1 year 1 month)
    Established and led Bosch India's Mobility Think Tank - a strategic unit built to shape the company's long-term thinking on electrification, connected mobility, and automation at a time when the industry was undergoing its most significant transformation in decades.

    This role sat at the intersection of research, strategy, and communication - translating complex technology trajectories into clear, compelling narratives for investors, government stakeholders, and internal leadership.

    - Built the Think Tank from the ground up - defining its mandate, research agenda, and communication framework
    - Developed strategic messaging that aligned Bosch's technology roadmap with investor expectations and policy priorities
  • Bosch India
    Executive Assistant to CTO and Joint MD
    Bosch India
    Apr 2020 - Dec 2021 (1 year 9 months)
    One of the most formative roles of my career - and the one that taught me how strategy, technology, and communication move at the highest levels of a global organisation.

    As EA to Bosch India's CTO and Joint MD, I operated as a strategic extension of the C-suite: owning critical initiatives, managing a technology innovation budget, and ensuring that the CTO's vision translated clearly across the organisation, its board, and its investors.

    - Led 'One Agile R&D' - a cross-functional transformation initiative
    - Directed investor and board communications for the CTO's office - translating complex technology roadmaps into clear strategic narratives
    - Coordinated high-stakes engagements with CII, automotive associ
  • Bosch India
    Project Head - One Agile R&D
    Bosch India
    Apr 2020 - Dec 2021 (1 year 9 months)
    Leading 'One Agile R&D', a project aimed at optimising resources, fast-tracking developments and future-proofing the organisation, together with cross functional teams across Bosch India and with collaborations with various players in the ecosystem.
  • Bosch India
    Marketing Manager, heading Marketing Communications for Bosch Mobility in India
    Bosch India
    Sep 2017 - Apr 2020 (2 years 8 months)
    Led Bosch India's shift to a digital-first marketing model at exactly the moment the mobility industry was beginning its transformation toward electrification, connectivity, and automation.

    This was a cross-functional marketing leadership role - owning strategy, brand, and communications, across a team spread over multiple business units and product lines, with a huge budget and a mandate to make Bosch visible and credible in the markets that mattered most.

    - Architected India's mobility communication strategy - repositioning Bosch from a traditional automotive supplier to a leader in Electrified, Connected, and Automated mobility
    - Launched 'Transform2Grow' - Bosch's 2030 strategic roadmap in new mobility busine
  • Kluber Lubrication
    Regional Manager - Marketing Communications , heading Marketing Communications for Asia Pacific
    Kluber Lubrication
    Apr 2016 - Sep 2017 (1 year 6 months)
    Established and led the Marketing communication hub for Klüber Lubrication in the Asia Pacific region. Worked with the country heads to strengthen marketing communication and increase brand awareness in the region.
  • Kluber Lubrication
    Regional Marketing Communication Specialist - Asia Pacific
    Kluber Lubrication
    Feb 2013 - Mar 2016 (3 years 2 months)
    Responsible for Marketing, Branding, Communication, and Public relation for the entire APAC region.
  • Kluber Lubrication
    Senior Application Engineer - Marketing
    Kluber Lubrication
    Mar 2011 - Feb 2013 (2 years)
    Heading Marketing Communication for Klüber Lubrication in India, handled marketing planning, product marketing, dealer marketing, marketing campaigns, content development, public relations, events, exhibitions , digital marketing, website creation, social media management and corporate communications for multiple brands associated with the Freudenberg brand in India.
Education verified_user 0% verified
  • Indian Institute of Management Kozhikode
    Management Development Programme, Advanced Marketing Strategy and Analytics
    Indian Institute of Management Kozhikode
    Jan 2021
  • SDM Institute for Management Development
    Post Graduate Diploma in Management, Marketing and Operation
    SDM Institute for Management Development
    Jan 2009 - Jan 2011 (2 years 1 month)
  • M
    Bachelor of Engineering (BEng, Information Technology
    Mohandas College of Engineering and Technology
    Jan 2004 - Jan 2008 (4 years 1 month)
  • S
    St.Thomas High School
    StThomas High School
    Jan 1992 - Jan 2002 (10 years 1 month)
Projects (professional or personal) verified_user 0% verified
  • T
    Transform2Grow
    Sep 2019 - Jan 2020 (5 months)
    Developed "Transform2Grow", the 2020-2030 strategy for Bosch mobility in India, together with the Management
  • A
    Auto Expo 2018
    Sep 2017 - Feb 2018 (6 months)
    Led the most successful Auto Expo for Bosch with more than 100 senior management and 700 top executives from various leading automotive companies participating and generating record business leads.
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