V
Victoria Frederika
Victoria Frederika
About
Detail
Chief Marketing Officer
United States
Marketing executive with a sharp eye for strategy, a bias for action, and a commitment to excellence. As CMO at INFUSE, I lead high-performing teams to drive growth through go-to-market innovation and discoverability-to-revenue discipline.
Focused, thoughtful, and deeply loyal to the people and brands I serve, I bring clarity, conviction, and consistency to every challenge. Always with unorthodox ideas.
Awards & accolades:
· Top 100 B2B CMOs, The B2B CMO Project (2026)
· Marketing Excellence, INFUSE (2024)
· Woman of the Year, Business Services Industries, American Business Awards (2021)
Issued patents:
· Certified Project Management professional
· Certified Change Management practitioner
· Six Sigma/LEAN
Select speaking engagements:
· B2BMX - AI, Trust, and Discoverability: What CMOs and GTM Teams Must Do Differently (2026)
· HG AI Revenue Growth Summit - Scaling Smart: Why Efficiency Must Drive Buyer Enablement to Fuel B2B Growth (2025)
· Demand Xchange - Harnessing Data: Strategies for Seamless Integration (2025)
· Pavilion CMO Summit - The End of SaaS as We Know It: Why Efficiency Is the Innovation in B2B Growth (2025)
· B2BMX - The Dos and Don'ts of Winning Buyer Trust & Business (2025)
· B2BMX - TAM Overload? How to Zero In On Your Most Valuable Accounts (2025)
· Channel Meet Up, Keynote - Rethinking Your GTM & Partner Ecosystem Strategy (2024)
· Forrester B2B Summit - Resetting Expectations for Buyers and Sellers in a Skeptical Market (2024)
· Pavilion CMO Summit - The Art of Buying in a Skeptical Market (2024)
· Pavilion - Revenue Strategies to Win the Hearts and Budgets of Defensive Buyers (2024)
· B2BMX - Revenue Strategies To Win The Hearts, Minds & Budgets Of Your Defensive Buying Groups (2024)
· Pavilion GTM Summit - What 800 Marketers Told Us: Insights From Growth & Demand Leaders (2023)
· Versique - Building Marketing for High-Growth Companies (2023)
· Airmeet & Pavilion - Book More Meetings with Event Data (2023)
· Channel Meet Up - Voice of the Marketer (2023)
· Pavilion - The Evolution of the Market (2023)
· B2BMX - Voice of the Marketer (2023)
· B2BSMX - Lessons from Past Recessions to Boost Growth in Uncertain Markets (2022)
· Workfront - How Marketing Ops Modernizes Workflow (2019)
· LeadingAge – Redefining the Customer Experience (2019)
· LeadingAge – Critical Hospitality Challenges (2018)
Focused, thoughtful, and deeply loyal to the people and brands I serve, I bring clarity, conviction, and consistency to every challenge. Always with unorthodox ideas.
Awards & accolades:
· Top 100 B2B CMOs, The B2B CMO Project (2026)
· Marketing Excellence, INFUSE (2024)
· Woman of the Year, Business Services Industries, American Business Awards (2021)
Issued patents:
· Certified Project Management professional
· Certified Change Management practitioner
· Six Sigma/LEAN
Select speaking engagements:
· B2BMX - AI, Trust, and Discoverability: What CMOs and GTM Teams Must Do Differently (2026)
· HG AI Revenue Growth Summit - Scaling Smart: Why Efficiency Must Drive Buyer Enablement to Fuel B2B Growth (2025)
· Demand Xchange - Harnessing Data: Strategies for Seamless Integration (2025)
· Pavilion CMO Summit - The End of SaaS as We Know It: Why Efficiency Is the Innovation in B2B Growth (2025)
· B2BMX - The Dos and Don'ts of Winning Buyer Trust & Business (2025)
· B2BMX - TAM Overload? How to Zero In On Your Most Valuable Accounts (2025)
· Channel Meet Up, Keynote - Rethinking Your GTM & Partner Ecosystem Strategy (2024)
· Forrester B2B Summit - Resetting Expectations for Buyers and Sellers in a Skeptical Market (2024)
· Pavilion CMO Summit - The Art of Buying in a Skeptical Market (2024)
· Pavilion - Revenue Strategies to Win the Hearts and Budgets of Defensive Buyers (2024)
· B2BMX - Revenue Strategies To Win The Hearts, Minds & Budgets Of Your Defensive Buying Groups (2024)
· Pavilion GTM Summit - What 800 Marketers Told Us: Insights From Growth & Demand Leaders (2023)
· Versique - Building Marketing for High-Growth Companies (2023)
· Airmeet & Pavilion - Book More Meetings with Event Data (2023)
· Channel Meet Up - Voice of the Marketer (2023)
· Pavilion - The Evolution of the Market (2023)
· B2BMX - Voice of the Marketer (2023)
· B2BSMX - Lessons from Past Recessions to Boost Growth in Uncertain Markets (2022)
· Workfront - How Marketing Ops Modernizes Workflow (2019)
· LeadingAge – Redefining the Customer Experience (2019)
· LeadingAge – Critical Hospitality Challenges (2018)
